發(fā)布時(shí)間：2018-02-25 17:25

  本文關(guān)鍵詞： 物流企業(yè)聯(lián)盟 合作伙伴 選擇模型　出處：《天津工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：在我國(guó),經(jīng)濟(jì)改革的步伐正逐漸從快捷有效向沉穩(wěn)可持續(xù)的方向發(fā)生轉(zhuǎn)變,物流企業(yè)需要重新對(duì)消費(fèi)客戶以及物流市場(chǎng)進(jìn)行深入的剖析,縱觀全局,了解物流市場(chǎng)發(fā)展的外部環(huán)境和新特點(diǎn),以市場(chǎng)為基礎(chǔ),為企業(yè)自身重新制定可持續(xù)發(fā)展的戰(zhàn)略。另外,早期物流市場(chǎng)的暴利促使現(xiàn)代物流市場(chǎng)的參與者數(shù)量急劇攀升,市場(chǎng)競(jìng)爭(zhēng)力驟然加大,為了獲得更多的市場(chǎng)份額,一些競(jìng)爭(zhēng)者甘愿冒著利潤(rùn)率下降的危險(xiǎn),降低競(jìng)爭(zhēng)價(jià)格�？墒�,經(jīng)濟(jì)全球化的宏觀不僅僅讓國(guó)內(nèi)競(jìng)爭(zhēng)者數(shù)量提升,國(guó)外投資者也紛紛進(jìn)入國(guó)內(nèi)市場(chǎng),人才競(jìng)爭(zhēng)、信息競(jìng)爭(zhēng)、企業(yè)競(jìng)爭(zhēng)愈演愈烈,以上這些現(xiàn)狀所帶來(lái)的負(fù)面影響都不得不讓物流企業(yè)做出新的整合升級(jí)。在當(dāng)前的市場(chǎng)環(huán)境內(nèi),任何一個(gè)物流企業(yè)想要一家獨(dú)大都是不可能的,只有緊靠行業(yè)發(fā)展步伐,尋找合適、正確的合作伙伴,才能實(shí)現(xiàn)優(yōu)勢(shì)互補(bǔ)。作為現(xiàn)代企業(yè)發(fā)展中一項(xiàng)重要的運(yùn)營(yíng)活動(dòng),合作伙伴的選擇正確與否將會(huì)直接影響企業(yè)自身的發(fā)展。綜合上述原因,本文以物流企業(yè)的聯(lián)盟合作伙伴選擇作為課題展開(kāi)具體的研究和分析,其目的就是希望通過(guò)研究來(lái)促進(jìn)國(guó)內(nèi)相關(guān)物流聯(lián)盟合作伙伴選擇的理論體系完善和充實(shí)。全文一共分為五個(gè)部分展開(kāi)具體的描述:第一是緒論部分,著重介紹了課題相關(guān)的研究背景和理論基礎(chǔ),及研究的主要內(nèi)容;第二是理論介紹部分,該部分主要是為后文的研究提供相對(duì)應(yīng)的理論指導(dǎo)意見(jiàn)和基礎(chǔ);第三和第四部分著重介紹了基于TOPSIS分析方法而來(lái)的物流企業(yè)聯(lián)盟合作伙伴選擇指標(biāo)體系的構(gòu)建;最后則是針對(duì)在聯(lián)盟組成之后,如何才能又好又快地管理好聯(lián)盟,進(jìn)而促進(jìn)聯(lián)盟發(fā)展的可持續(xù)性。
[Abstract]:In China, the pace of economic reform is gradually changing from fast and effective to the direction of stability and sustainability. Logistics enterprises need to re-analyze the consumer customers and the logistics market, and take a broad view of the overall situation. Understand the external environment and new characteristics of the logistics market development, based on the market, reformulate the sustainable development strategy for the enterprise itself. In addition, the sudden profits of the early logistics market make the number of participants in the modern logistics market rise sharply. Market competitiveness has suddenly increased, and in order to gain more market share, some competitors are willing to risk falling profit margins and lower competitive prices. However, the macroscopical nature of economic globalization does not only increase the number of domestic competitors. Foreign investors have also entered the domestic market one after another, with talent competition, information competition, and enterprise competition becoming increasingly fierce. The negative effects brought about by the above situation have to make logistics enterprises make a new integration upgrade. In the current market environment, It is impossible for any logistics enterprise to have a dominant company. Only by keeping to the pace of industry development and finding suitable and correct partners can we realize complementary advantages. As an important operational activity in the development of modern enterprises, The choice of partners will directly affect the development of the enterprise itself. For the above reasons, this paper takes the selection of alliance partners of logistics enterprises as the topic to carry out specific research and analysis. The purpose is to improve and enrich the theoretical system of partner selection of domestic logistics alliance through research. The paper is divided into five parts to develop a specific description: the first part is the introduction. This paper mainly introduces the research background and theoretical basis of the subject, and the main contents of the research. The second part is the theoretical introduction part, which mainly provides the corresponding theoretical guidance and foundation for the later research. The third and 4th parts mainly introduce the construction of partner selection index system of logistics enterprise alliance based on TOPSIS analysis method. Finally, it is aimed at how to manage the alliance well and quickly after the alliance is formed. Thus promoting the sustainability of the development of the alliance.
【學(xué)位授予單位】：天津工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F259.23

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