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  本文選題：戰(zhàn)略采購　切入點：連鎖超市　出處：《福州大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著社會經(jīng)濟(jì)的發(fā)展,市場競爭日益激烈,供應(yīng)鏈間的橫向競爭已成為主流。企業(yè)要在競爭中處于不敗之地,必須和供應(yīng)鏈上下游的企業(yè)實現(xiàn)較好的對接與合作。處于流通渠道上游的供應(yīng)商與零售企業(yè)提供的商品質(zhì)量、成本、交貨期、客戶滿意度密切相關(guān)。連鎖超市以其門店規(guī)模化、經(jīng)營多樣化及管理專業(yè)化的優(yōu)勢在零售業(yè)中已占據(jù)主要地位,與供應(yīng)商建立長期的合作關(guān)系,能夠保障產(chǎn)品質(zhì)量、減少供應(yīng)風(fēng)險、提高顧客滿意度。而連鎖超市直接向最終消費者提供產(chǎn)品和服務(wù),顧客滿意度在很大程度上影響著超市的銷售額和利潤率。但是我國大多數(shù)連鎖超市的供應(yīng)商關(guān)系管理仍然局限于傳統(tǒng)的買賣關(guān)系,超市方對所有的供應(yīng)商“一視同仁”,交易雙方的信息未充分共享,這給連鎖超市的發(fā)展帶來較大的負(fù)面影響,因此連鎖超市供應(yīng)商關(guān)系的改進(jìn)極為重要。本文選取較有代表性的R連鎖超市,將戰(zhàn)略采購理論應(yīng)用于其供應(yīng)商關(guān)系管理,嘗試設(shè)計供應(yīng)商關(guān)系的改進(jìn)方案,取得了一定的成效。首先,整理、回顧國內(nèi)外供應(yīng)商關(guān)系管理、連鎖超市采購、戰(zhàn)略采購等方面的研究。其次,將關(guān)系營銷與戰(zhàn)略采購及供應(yīng)商關(guān)系管理理論相結(jié)合,強(qiáng)調(diào)戰(zhàn)略采購與傳統(tǒng)采購的不同,闡明戰(zhàn)略采購環(huán)境下供應(yīng)商關(guān)系管理的具體內(nèi)容。再者,分析R連鎖超市原有的供應(yīng)商關(guān)系管理的現(xiàn)狀、問題與原因,指出現(xiàn)階段存在著選擇與評估指標(biāo)單一、分類管理不善、關(guān)系維護(hù)力度較弱等方面的問題,針對這些問題設(shè)計一套基于戰(zhàn)略采購的供應(yīng)商關(guān)系管理方案。第一,結(jié)合R連鎖超市的具體情況,基于戰(zhàn)略采購環(huán)境下的特殊指標(biāo)要求,運用數(shù)據(jù)包絡(luò)法和模糊綜合評價法對牙膏供應(yīng)商進(jìn)行選擇。第二,結(jié)合kraljic矩陣和供應(yīng)定位模型對R連鎖超市的供應(yīng)商進(jìn)行分類。第三,從激勵機(jī)制和完整的風(fēng)險管理應(yīng)急機(jī)制兩方面維護(hù)供應(yīng)商關(guān)系。最后,分析該方案的實施效果,主要從產(chǎn)品在庫周轉(zhuǎn)率、交貨及時率、產(chǎn)品合格品率、單據(jù)齊全率、利潤率等方面入手,收集、比較實施戰(zhàn)略采購方案前后10個月的數(shù)據(jù),指出實施方案過程中存在的問題,并對改進(jìn)方案提出展望。
[Abstract]:With the development of society and economy, the market competition is becoming more and more fierce, and the horizontal competition between supply chains has become the mainstream. Enterprises want to be in an invincible position in the competition. The supplier and the retail enterprise in the upper reaches of the circulation channel are closely related to the quality, cost, delivery time, customer satisfaction of the goods provided by the supplier and the retail enterprise in the upper reaches of the circulation channel. The advantages of diversification and management specialization have been dominant in the retail industry. Establishing a long-term partnership with suppliers can guarantee the quality of products and reduce supply risks. Improve customer satisfaction. And supermarket chains directly provide products and services to the final consumer, To a great extent, customer satisfaction affects the sales and profit margin of supermarkets. However, the supplier relationship management of most chain supermarkets in China is still limited to the traditional trading relationship. The supermarket side "treats all suppliers equally" and the information between the two sides of the transaction is not fully shared, which has a great negative impact on the development of the supermarket chain. Therefore, it is very important to improve the supplier relationship of the chain supermarket. This paper selects the representative R chain supermarket, applies the strategic purchasing theory to the supplier relationship management, and tries to design the improvement scheme of the supplier relationship. Some achievements have been made. Firstly, the research on supplier relationship management, chain supermarket procurement, strategic procurement and so on at home and abroad is reviewed. Secondly, the relationship marketing is combined with the theory of strategic procurement and supplier relationship management. The difference between strategic procurement and traditional procurement is emphasized, and the specific content of supplier relationship management in strategic procurement environment is clarified. Furthermore, the current situation, problems and reasons of supplier relationship management in R chain supermarket are analyzed. It is pointed out that there are some problems such as single selection and evaluation index, poor classification management, weak relationship maintenance and so on. Aiming at these problems, a supplier relationship management scheme based on strategic procurement is designed. Combined with the specific situation of R chain supermarket, based on the special index requirements of strategic purchasing environment, the paper uses data envelopment method and fuzzy comprehensive evaluation method to select toothpaste supplier. Combined with kraljic matrix and supply location model, the suppliers of R chain supermarket are classified. Thirdly, the supplier relationship is maintained from two aspects: incentive mechanism and complete risk management emergency mechanism. Finally, the implementation effect of this scheme is analyzed. Starting from the following aspects: product turnover rate, timely delivery rate, qualified product rate, complete documentation rate, profit margin and so on, collecting and comparing the data of 10 months before and after the implementation of the strategic procurement plan, and pointing out the problems existing in the implementation of the program. The prospect of improvement scheme is also put forward.
【學(xué)位授予單位】：福州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F274;F721.7

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本文編號：1590170