基于空間連續(xù)需求的最大覆蓋模型在銀行業(yè)選址的應用
[Abstract]:Location selection is often one of the important strategic plans of an enterprise, which is related to the life and death of an enterprise. With the development of economic globalization and the increasingly fierce competition among enterprises, the problem of location selection becomes more and more important, and enterprises pay more and more attention to it. Especially with the rapid development of logistics and supply chain management in recent years, location selection has gradually become an indispensable part of the daily decision-making of many enterprises. Because many classical maximum coverage location models do not fully consider the demand distribution of the region, and how to partition the partial coverage, this paper summarizes the previous work results. Based on the improvement of the classical maximum coverage location model, a new model considering the continuous distribution of spatial requirements is proposed, which introduces a parameter which is representative of partial coverage with sufficient number of times to be partially considered. Spatial analysis and simulation of the model are carried out. The results show that the results of the new model are obviously improved compared with the old model under different conditions. The simulation results show that after the new model is optimized, the original situation is obviously improved. The new model is applied to the case of the location distribution of the branch of Tianjin Bank in the Heping District of Tianjin. The calculation and comparison with the present situation prove that the study of the new model has good theoretical and practical value. First of all, the paper expounds the background, significance, content and innovation of the research. This paper explains the significance of the research from the importance of bank branch location to the development of a bank in the local market, and then summarizes the work results of relevant experts and scholars at home and abroad, as well as the content arrangement of the content of the paper. Finally, the innovation of this paper is pointed out. Secondly, the paper introduces the development of site selection at home and abroad in detail. It includes P- median problem, P- central problem, covering problem and so on. At last, some basic knowledge about site selection is introduced. Thirdly, the classical maximum coverage location model and the new maximum coverage location model are proposed. Then the case of Tianjin Bank's location distribution in Heping District of Tianjin is introduced, and the results are calculated by two models using the application software. Fourth, through the comparison and analysis of the data, we find that the new model is advanced and close to the reality. Then, through the new model, two improved optimization schemes are proposed for the branch distribution of Tianjin Bank. Finally, the paper summarizes the contents, conclusions and innovations of the paper, points out the shortcomings of the models involved in the paper and points out that they can be improved, and makes a prospect for the research direction in this field.
【學位授予單位】:天津大學
【學位級別】:碩士
【學位授予年份】:2014
【分類號】:F832.3
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