發(fā)布時間：2018-09-07 19:47

【摘要】：隨著經(jīng)濟發(fā)展總水平的提高，農(nóng)產(chǎn)品不再是供不應求，而是演變?yōu)楣┻^于求，農(nóng)業(yè)生產(chǎn)不僅僅在關注數(shù)量和價格，而是轉為對質量、服務等的綜合性要求，即對品牌的要求。農(nóng)產(chǎn)品的品牌的建設離不開供應鏈的各個節(jié)點的影響，從生產(chǎn)到運輸再到銷售的過程中產(chǎn)品質量的保障，種植、運輸以及銷售對品牌的促進都有著不可代替的作用。所以要想提高農(nóng)產(chǎn)品競爭優(yōu)勢以提高農(nóng)產(chǎn)品的的市場競爭力，就必須要重視供應鏈各個階段的影響，以及管理供應鏈各個節(jié)點企業(yè)的行為。于是，研究供應鏈管理與農(nóng)產(chǎn)品競爭優(yōu)勢具有十分重要的的實際價值和戰(zhàn)略意義。本文試圖通過調查對供應鏈對農(nóng)產(chǎn)品競爭優(yōu)勢進行研究，以推動企業(yè)對供應鏈管理的重視，從這個角度培養(yǎng)農(nóng)產(chǎn)品競爭優(yōu)勢，以提高品牌競爭力。 本文首先從回顧供應鏈的相關文獻綜述出發(fā)，對農(nóng)產(chǎn)品品牌、農(nóng)產(chǎn)品競爭優(yōu)勢以及供應鏈的相關概念進行界定，，為下文農(nóng)產(chǎn)品競爭優(yōu)勢的評價研究奠定理論基礎。然后對影響供應鏈的兩大因素合作關系和供應鏈管理行為以及供應鏈管理績效和農(nóng)產(chǎn)品競爭優(yōu)勢進行歸納，并選取合適的量表，在相關理論的基礎上提出研究假設，同時進行實證分析，主要是項目分析、效度與信度分析對調查問卷所獲得的數(shù)據(jù)質量進行檢驗，通過描述性統(tǒng)計對合作關系和供應鏈管理行為以及供應鏈管理績效和農(nóng)產(chǎn)品競爭優(yōu)勢現(xiàn)狀進行分析，運用獨立樣本T檢驗，通過相關性分析和回歸分析對變量之間的關系進行檢驗并驗證假設；最后提出總結以及建議，并對不足之處提出了研究展望。 得出的主要結論：（1）合作關系與供應鏈管理績效以及農(nóng)產(chǎn)品競爭優(yōu)勢均呈現(xiàn)正相關關系，表明供應鏈成員的合作關系越高，越能夠促進供應鏈管理的績效，并使得產(chǎn)品品牌具有競爭力；（2）供應鏈管理行為與供應鏈管理績效以及農(nóng)產(chǎn)品競爭優(yōu)勢均呈現(xiàn)正相關關系，表明供應鏈成員的供應鏈管理行為可以促進供應鏈管理的績效，并和產(chǎn)品品牌具有競爭優(yōu)勢有著密切關系；（3）供應鏈管理績效在供應鏈管理行為與農(nóng)產(chǎn)品品牌競爭優(yōu)勢中起到了部分中介效用，供應鏈管理績效的中介效用顯著。供應鏈管理績效在供應鏈管理行為與農(nóng)產(chǎn)品品牌競爭優(yōu)勢中起到了部分中介效用，供應鏈管理績效的中介效用顯著。
[Abstract]:With the improvement of the overall level of economic development, agricultural products are no longer in short supply, but become oversupply. Agricultural production not only pays attention to quantity and price, but also changes to the comprehensive requirements of quality and service, that is, the requirement of brand. The brand construction of agricultural products can not be separated from the influence of each node in the supply chain. In the process from production to transportation to sales, the guarantee of product quality, planting, transportation and sales play an irreplaceable role in promoting the brand. Therefore, in order to improve the competitive advantage of agricultural products to improve the market competitiveness of agricultural products, we must pay attention to the impact of each stage of the supply chain, as well as the management of each node of the supply chain enterprise behavior. Therefore, the study of supply chain management and agricultural products competitive advantage has very important practical value and strategic significance. This paper attempts to study the competitive advantage of agricultural products in supply chain through investigation, in order to promote the enterprises to attach importance to supply chain management, from this point of view, to cultivate the competitive advantage of agricultural products, in order to improve the competitiveness of brands. Based on the literature review of supply chain, this paper defines the brand of agricultural products, the competitive advantage of agricultural products and the related concepts of supply chain, so as to lay a theoretical foundation for the evaluation of the competitive advantage of agricultural products below. Then, the paper sums up the two major factors affecting the supply chain, the supply chain management behavior, the supply chain management performance and the competitive advantage of agricultural products, and selects the appropriate scale, and puts forward the research hypothesis on the basis of the relevant theories. At the same time, empirical analysis, mainly item analysis, validity and reliability analysis to test the quality of data obtained from the questionnaire. Through descriptive statistics, this paper analyzes the cooperative relationship, supply chain management behavior, supply chain management performance and competitive advantage of agricultural products, and applies independent sample T test. The correlation analysis and regression analysis are used to test the relationship between variables and to verify the hypothesis. Finally, a summary and suggestions are put forward, and the research prospects for the deficiencies are put forward. The main conclusions are as follows: (1) there is a positive correlation between the cooperative relationship and the performance of supply chain management as well as the competitive advantage of agricultural products, which indicates that the higher the cooperative relationship of supply chain members, the better the performance of supply chain management. And make product brands competitive. (2) supply chain management behavior and supply chain management performance as well as the competitive advantage of agricultural products show a positive correlation, indicating that supply chain members' supply chain management behavior can promote the performance of supply chain management. It is closely related to the competitive advantage of product brand; (3) supply chain management performance plays a part of intermediary utility in the supply chain management behavior and the competitive advantage of agricultural product brand, and the intermediary utility of supply chain management performance is significant. Supply chain management performance plays a part of intermediary utility in supply chain management behavior and the competitive advantage of agricultural products brand, and the intermediary utility of supply chain management performance is significant.
【學位授予單位】：山東財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F274;F323.7

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本文編號：2229245