發(fā)布時間：2018-05-30 18:07

  本文選題：ZH保險 + 客戶服務　； 參考：《電子科技大學》2013年碩士論文

【摘要】：隨著世界經(jīng)濟一體化步伐的加快、國際國內保險行業(yè)的發(fā)展日益活躍，我國保險行業(yè)的國內與國外保險企業(yè)競爭也日趨激烈。由于保險是特殊商品，促成保險成功銷售的要素往往十分復雜，導致客戶變化的內外條件也極多，為提高保險的銷售業(yè)績和客戶服務質量，特別是保險VIP客戶服務的效益，溝通管理顯得尤為重要。如何提高在保險VIP客戶服務項目中溝通的策略和技巧，實現(xiàn)保險企業(yè)和保險客戶雙方的效益是本文選材ZH保險VIP客戶服務項目溝通管理研究的主要目的。 本文的撰寫研究首先在闡述了選題研究的背景和意義的基礎上，結合國內外研究現(xiàn)狀提出了本文研究的思路和方法；緊接著根據(jù)本文撰寫研究的需要通過大量的文獻和理論的整理分析對保險項目溝通管理的相關理論進行了綜述；然后輔之本人所從事的ZH保險工作為案例，在概述了ZH保險公司VIP客戶服務項目基本情況的基礎上，對ZH保險公司VIP客戶服務項目溝通管理的現(xiàn)狀進行分析，發(fā)現(xiàn)在以往的溝通管理中存在的管理目標偏差、客戶溝通管理上缺乏有效策略、客戶溝通管理體系有待完善等問題的基礎上探討了影響ZH保險VIP客戶服務項目溝通管理的因素，為隨后實施ZH保險VIP客戶服務項目溝通管理解決方案提供重要的參考；最后本文則是根據(jù)ZH保險VIP客戶服務項目溝通管理的目標和原則，結合ZH保險VIP客戶服務項目溝通管理機制采用項目生命周期理論對ZH保險VIP客戶服務項目啟動、實施、收尾所對應的售前、售中、售后等階段的溝通管理提出解決方案，并建立健全了ZH保險VIP客戶項目溝通管理保障體系。 本文的撰寫研究是基于項目溝通管理在保險行業(yè)客戶服務項目中的實踐，通過對保險VIP客戶服務項目各階段的溝通探討，有助于保險行業(yè)VIP客戶服務溝通理論和方法的提高，，對整個保險行業(yè)特別是ZH保險VIP客戶服務溝通管理工作具有重要指導意義和實際意義。
[Abstract]:With the acceleration of the pace of world economic integration, the development of international and domestic insurance industry is increasingly active, and the competition between domestic and foreign insurance enterprises in our insurance industry is becoming increasingly fierce. Because insurance is a special commodity, the factors contributing to the successful sale of insurance are often very complicated, and the internal and external conditions of customer change are also very numerous. In order to improve the sales performance of insurance and the quality of customer service, especially the benefit of VIP customer service, Communication management is particularly important. How to improve the communication strategy and skill in the insurance VIP customer service project and realize the benefit of both the insurance enterprise and the insurance customer is the main purpose of this paper to select the material ZH insurance VIP customer service project communication management research. Firstly, on the basis of expounding the background and significance of the research, the author puts forward the ideas and methods of this paper according to the current situation of domestic and foreign research. Then according to the need of writing this paper, through a large number of literature and theoretical analysis of the insurance project communication management related theories were summarized; then supplemented by my own ZH insurance work as a case study, On the basis of summarizing the basic situation of VIP customer service project in ZH insurance company, this paper analyzes the current situation of communication management of VIP customer service project in ZH insurance company, and finds out the deviation of management objectives in the previous communication management. On the basis of the lack of effective strategies in customer communication management and the need to improve the customer communication management system, this paper discusses the factors that affect the communication management of VIP customer service projects in ZH insurance. It provides an important reference for the implementation of ZH insurance VIP customer service project communication management solution. Finally, this paper is based on the objectives and principles of ZH insurance VIP customer service project communication management. Combining ZH insurance VIP customer service project communication management mechanism with project life cycle theory to ZH insurance VIP customer service project start, implementation, end corresponding to the pre-sale, in-sale, after-sale and other stages of communication management solutions, And established and perfected ZH insurance VIP customer project communication management safeguard system. The writing of this paper is based on the practice of project communication management in the insurance industry customer service project, through the communication of insurance VIP customer service project, it is helpful to improve the theory and method of VIP customer service communication in insurance industry. It has important guiding and practical significance to the whole insurance industry, especially ZH insurance VIP customer service communication management.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F842.3;F274

【參考文獻】

相關期刊論文 前10條

1 汪櫻燦;;論項目的溝通管理[J];電腦知識與技術;2009年14期

2 王庭軍;賈小波;;淺談項目管理中的溝通[J];管理觀察;2008年14期

3 謝鴻;;項目管理中的溝通問題和溝通方法[J];廣西科學院學報;2005年S1期

4 焦燕e

本文編號：1956271