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  本文關(guān)鍵詞：渝東南旅游演藝發(fā)展與人力資源開發(fā)研究　出處：《重慶師范大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 旅游產(chǎn)品 RMP 演藝人力資源發(fā)

【摘要】：旅游演藝是近年來逐漸興起的，具有巨大潛力的文化旅游產(chǎn)品，因其獨(dú)特的地方文化特質(zhì)以及較高的藝術(shù)審美價值，受到了廣大游客的青睞。目前關(guān)于旅游演藝的研究尚不十分深入，也未形成一套具有說服力的理論體系。深入研究旅游演藝，特別是民族地區(qū)旅游演藝具有十分重要的理論與現(xiàn)實意義。 本文以人力資源開發(fā)理論為基礎(chǔ)，借鑒民族學(xué)、旅游文化學(xué)、文化地理學(xué)、旅游人類學(xué)等相關(guān)理論與方法對渝東南旅游演藝作初步的系統(tǒng)研究，旨在綜合分析渝東南旅游業(yè)發(fā)展的資源、市場與產(chǎn)品的有機(jī)關(guān)系，從中探討旅游演藝中人力資源開發(fā)現(xiàn)狀、問題，并提出開發(fā)原則與策略。本文以RMP分析理論作為主要分析框架，同時借鑒旅游可持續(xù)發(fā)展理論、旅游產(chǎn)品周期理論、真實性理論等相關(guān)觀點(diǎn)，圍繞著渝東南地區(qū)旅游演藝業(yè)現(xiàn)狀，情境化地對旅游演藝業(yè)的運(yùn)行模式與方法展開深入研究，從中探討旅游演藝中人力資源開發(fā)的特殊性、現(xiàn)狀及問題，并提出相應(yīng)的對策措施。具體研究內(nèi)容分四部分： 第一部分為緒論，從國內(nèi)旅游演藝研究背景出發(fā)，綜合分析國內(nèi)旅游演藝發(fā)展現(xiàn)狀與存在的問題，在此基礎(chǔ)上提出本文的研究重點(diǎn)。第二部分著重于基礎(chǔ)理論的分析與解釋。介紹和分析人力資源開發(fā)基礎(chǔ)理論，并分析這些理論對本文的指導(dǎo)與借鑒意義；分析RMP分析理論和旅游經(jīng)濟(jì)相關(guān)理論，并作出理論評價，闡釋說明理論與研究主題的切合性與解釋力；以及旅游演藝的RMP分析對于渝東南旅游發(fā)展的意義。第三部分根據(jù)RMP分析理論，深入解讀渝東南的旅游資源、旅游客源市場以及旅游產(chǎn)品開發(fā)現(xiàn)狀，并進(jìn)行較深入的分析。其于RMP分析，試圖提出渝東南旅游演藝產(chǎn)品開發(fā)的戰(zhàn)略及產(chǎn)品體系的構(gòu)建策略。第四部分提出渝東南旅游演藝業(yè)發(fā)展可能遇到重大的問題以及解決問題的主要措施。 本文的主要結(jié)論是： 渝東南旅游演藝產(chǎn)品開發(fā)最重要的基礎(chǔ)是傳承于渝東南地區(qū)的民族民間文化，地方文化對外地游客產(chǎn)生極大的吸引力。文化旅游資源、游客市場對地區(qū)局部關(guān)注，成為文化旅游產(chǎn)品研發(fā)的重要方向與借鑒。文化旅游最終產(chǎn)品則與地區(qū)文化旅游資源與客源市場相互結(jié)合的節(jié)點(diǎn)。三者的有機(jī)結(jié)合，才是最合理的文化旅游產(chǎn)品，文化旅游才能滿足游客需求以及旅游開發(fā)方的利潤最大化。人力資源開發(fā)歸根到底是人才戰(zhàn)略的研究，而在旅游演藝行業(yè)中，演藝人才既是不可缺少的文化旅游資源，也是行業(yè)發(fā)展的核心人才。旅游演藝是立足于地方文化特色，經(jīng)過藝術(shù)創(chuàng)作而形成的新型文化旅游產(chǎn)品。因此，地方文化遺產(chǎn)傳承人在旅游演藝中扮演著十分重要的角色。 分析渝東南地區(qū)旅游演藝產(chǎn)品的開發(fā)現(xiàn)狀與影響因素，從中發(fā)現(xiàn)開發(fā)旅游演藝，資源與產(chǎn)品、資源與市場、市場與產(chǎn)品之間存在著較大的沖突和矛盾。從人力資源開發(fā)的角度，在旅游演藝中最核心的人力資源則是旅游演藝產(chǎn)品的核心資源。這個核心資源在目前卻深受全球化、現(xiàn)代化潮流沖擊。面臨著十分尷尬的發(fā)展局面。保護(hù)與開發(fā)地方文化遺產(chǎn)傳承人，是旅游演藝人力資源開發(fā)研究所要解決的重大問題之一。 通過旅游RMP框架以及人力資源開發(fā)理論分析，可以有效地把握旅游演藝與人力資源開發(fā)的現(xiàn)狀，分析旅游演藝發(fā)展困境的深層次原因。研究發(fā)現(xiàn)，渝東南旅游演藝的人力資源開發(fā)，，可以通過旅游的發(fā)展進(jìn)一步保護(hù)及弘揚(yáng)渝東南地方文化。本文據(jù)此提出以渝東南文化內(nèi)涵為主線開發(fā)與整合文化旅游產(chǎn)品，以渝東南地區(qū)旅游為載體開發(fā)旅游產(chǎn)品，形成具有核心競爭力的文化旅游產(chǎn)品，并以渝東南旅游演藝的環(huán)境營造與保護(hù)，價值評估與導(dǎo)向方面設(shè)定其開發(fā)原則，在保護(hù)人才、保護(hù)環(huán)境、優(yōu)化結(jié)構(gòu)、市場營銷以及整體開發(fā)等方面確定開發(fā)策略，才能又快又好地促進(jìn)渝東南旅游演藝的健康發(fā)展。
[Abstract]:Tourism is gradually on the rise in recent years, with great potential for cultural tourism products, because of its unique local cultural characteristics and high aesthetic value, by the majority of tourists favor. At present the research about tourismacting is not very deep, also did not form a persuasive theoretical system for in-depth study of tourism. The performing arts, especially has important theoretical and practical significance of Tourism Performing Arts in ethnic minority areas.
This paper is based on the theory of human resource development from ethnology, cultural tourism, cultural tourism geography, anthropology and other related theories and methods to make a preliminary study of Southeast Chongqing tourism performance, to the comprehensive analysis of the development of Southeast Chongqing tourism resources, the organic relationship between market and product, to investigate the current situation of human resources development, tourism entertainment in the problem, and put forward the principles and Strategies of development. Based on the RMP analysis theory as the main analysis framework, and use the theory of sustainable development of tourism, tourism product life cycle theory, theory of authenticity theory, around the status of Tourism Performing industry in Southeast area of Chongqing, in-depth research situation of tourism showbiz operation mode with the method, to explore the particularity of human resources development in the Tourism Performing Arts in the status quo and problems, and put forward the corresponding countermeasures. The concrete research content is divided into four parts Branch:
The first part is the introduction, starting from the background of domestic tourism performing research, comprehensive analysis of Domestic Tourism Performing Arts Development Present Situation and existing problems, put forward on the basis of the focus of this paper. The analysis and interpretation of second part focuses on the basic theory. The introduction and analysis of the development of the basic theory of human resources, and to guide the analysis of these theories in this paper and reference; RMP analysis theory and tourism economic theory, and made theoretical evaluation, explains the theory and research subject with sex explanation; and Tourism Performing RMP analysis for tourism development in Southeast Chongqing significance. The third part according to the theory of RMP analysis, in-depth interpretation of Southeast Chongqing tourism resources, tourist market and status quo of tourism product development, and in-depth analysis. The RMP analysis, tries to put forward the Southeast Chongqing Tourism Performing product development strategy and product. The fourth part puts forward the major problems that may be encountered in the development of tourism entertainment industry in Southeast Chongqing and the main measures to solve the problem.
The main conclusions of this paper are as follows:
Based in Southeast Chongqing Tourism Performing products development is the most important heritage in the southeast area of Chongqing ethnic folk culture, local culture has a great attraction to the tourists. The cultural tourism resources, tourist market of local concern, become an important cultural tourism product development and reference to cultural tourism products. The final node combined with area cultural tourism resources and tourist market. The organic combination of the three, is the most reasonable cultural tourism products, cultural tourism can satisfy the maximum needs of tourists and tourism development of human resource development profits. After all is to study the strategy of talents, and in the tourism performing industry, talent is an indispensable cultural tourism resources. Also the development of the industry. The core talents of Tourism Performing Art is based on local cultural characteristics, through artistic creation and the formation of new cultural tourism. Therefore, the inheritor of the local cultural heritage plays a very important role in the tourism performance.
Analysis of factors of current situation of the development of Southeast Chongqing Tourism Performing products and influence, find the development Tourism Performing Arts, resources and products, resources and markets, there are big conflicts and contradictions between market and products. From the perspective of human resources development in the tourism, performing the most core of the human resource is the core resource of Tourism Performing Art the product. The core resources in the present but by globalization, modernization tide impact. Facing a very embarrassing situation. The protection and development of the local cultural heritage, is one of the major problems of Tourism Performing human resource development to be solved.
Travel through the RMP framework and the theory of human resource development analysis, can effectively grasp the status quo of Tourism Arts and human resources development, analyze the reasons of tourism development of performing difficulties. The study found that human resource development in Southeast Chongqing tourism performance, through tourism development further and promote the protection of local culture in Southeast Chongqing. This paper puts forward to the southeast of Chongqing cultural connotation for the integration of main development and cultural tourism products in Southeast Chongqing tourism as the carrier of tourism product development, has formed the core competitiveness of the cultural tourism products, and to the environment and the protection of Southeast Chongqing tourism performance, value evaluation and guidance to set the principle of development, in the protection of personnel, protect the environment, optimize the structure, marketing and overall development to determine the development strategy, in order to quickly and effectively promote the healthy development of tourism in Southeast Chongqing Show.

【學(xué)位授予單位】：重慶師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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本文編號：1384203