基于文化軟實力的旅游產(chǎn)業(yè)價值鏈再造
發(fā)布時間:2018-08-04 11:19
【摘要】:旅游產(chǎn)業(yè)在日趨激烈的市場競爭中面臨著產(chǎn)業(yè)發(fā)展方向的抉擇,作為一種"服務(wù)于人"的價值活動,文化消費在旅游服務(wù)產(chǎn)業(yè)中占據(jù)重要地位,其影響深入到旅游服務(wù)產(chǎn)業(yè)價值鏈體系的各個方面。本文在剖析旅游產(chǎn)業(yè)價值鏈的基礎(chǔ)上,發(fā)掘當(dāng)前旅游產(chǎn)業(yè)價值鏈存在的問題,并從旅游品牌、旅游人才、旅游資源、旅游產(chǎn)品四個方面提出基于文化軟實力的旅游服務(wù)產(chǎn)業(yè)價值鏈再造。
[Abstract]:The tourism industry is facing the choice of the direction of industry development in the increasingly fierce market competition. As a value activity of "serving people", cultural consumption occupies an important position in the tourism service industry. Its influence goes deep into every aspect of the value chain system of tourism service industry. On the basis of analyzing the tourism industry value chain, this paper explores the problems existing in the current tourism industry value chain, and from the tourism brand, tourism talent, tourism resources, Four aspects of tourism products put forward the tourism service industry value chain reconstruction based on cultural soft power.
【作者單位】: 北京財貿(mào)職業(yè)學(xué)院;
【基金】:北京市教委人才強教深化項目導(dǎo)游創(chuàng)新團(tuán)隊項目資助
【分類號】:F590
[Abstract]:The tourism industry is facing the choice of the direction of industry development in the increasingly fierce market competition. As a value activity of "serving people", cultural consumption occupies an important position in the tourism service industry. Its influence goes deep into every aspect of the value chain system of tourism service industry. On the basis of analyzing the tourism industry value chain, this paper explores the problems existing in the current tourism industry value chain, and from the tourism brand, tourism talent, tourism resources, Four aspects of tourism products put forward the tourism service industry value chain reconstruction based on cultural soft power.
【作者單位】: 北京財貿(mào)職業(yè)學(xué)院;
【基金】:北京市教委人才強教深化項目導(dǎo)游創(chuàng)新團(tuán)隊項目資助
【分類號】:F590
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