發(fā)布時(shí)間：2018-08-09 20:19

【摘要】：優(yōu)化產(chǎn)業(yè)結(jié)構(gòu)和延伸產(chǎn)業(yè)鏈條是振興東北老工業(yè)基地過(guò)程中具有長(zhǎng)遠(yuǎn)戰(zhàn)略意義的基礎(chǔ)性工作，改造復(fù)興傳統(tǒng)優(yōu)勢(shì)制造業(yè)的同時(shí)，因地制宜發(fā)展旅游業(yè)，它將為東北老工業(yè)基地的振興助力添彩。東北三省是我國(guó)的邊境省份，其入境旅游市場(chǎng)發(fā)展速度快，亮點(diǎn)多，所以本文研究東北三省入境旅游市場(chǎng)的動(dòng)態(tài)差異性，對(duì)優(yōu)化旅游業(yè)產(chǎn)業(yè)結(jié)構(gòu)，和促進(jìn)東北老工業(yè)基地的經(jīng)濟(jì)發(fā)展具有較重要的作用和意義。 總結(jié)概括國(guó)內(nèi)外對(duì)入境旅游市場(chǎng)的研究現(xiàn)狀，并應(yīng)用入境旅游市場(chǎng)概念和旅游需求、市場(chǎng)營(yíng)銷(xiāo)、空間結(jié)構(gòu)和可持續(xù)發(fā)展等相關(guān)理論。將全國(guó)同一時(shí)期的相應(yīng)指標(biāo)引入，分別對(duì)東北三省入境旅游市場(chǎng)的規(guī)模、空間結(jié)構(gòu)、消費(fèi)結(jié)構(gòu)進(jìn)行現(xiàn)狀分析，確定東北三省在全國(guó)入境旅游市場(chǎng)中的發(fā)展位置。 采用2000年-2009年的數(shù)據(jù)，從時(shí)間序列的角度出發(fā)，對(duì)東北三省入境旅游市場(chǎng)的規(guī)模、空間結(jié)構(gòu)、消費(fèi)結(jié)構(gòu)三個(gè)方面對(duì)進(jìn)行動(dòng)態(tài)差異分析，研究各省在十年內(nèi)各自及三省之間的動(dòng)態(tài)演變特征和差異特征。并運(yùn)用旅游本底趨勢(shì)線模型，，搜集三省入境旅游人數(shù)和旅游收入15年的數(shù)據(jù)，主要客源國(guó)或地區(qū)10年的數(shù)據(jù)對(duì)東北三省入境旅游市場(chǎng)進(jìn)行預(yù)測(cè)，并對(duì)預(yù)測(cè)結(jié)果進(jìn)行差異性分析。 根據(jù)上述分析，從樹(shù)立鮮明的形象、開(kāi)發(fā)不同層次的目標(biāo)市場(chǎng)的旅游產(chǎn)品、突出旅游資源特色并設(shè)計(jì)旅游線路、優(yōu)化入境旅游消費(fèi)結(jié)構(gòu)、構(gòu)筑合理的交通網(wǎng)絡(luò)、加強(qiáng)政府主導(dǎo)能力、加強(qiáng)旅游六要素的建設(shè)、構(gòu)建并完善其他保障措施等八個(gè)方面，分別對(duì)東北區(qū)域旅游整合及各省相應(yīng)的市場(chǎng)開(kāi)拓提出對(duì)策，使東北三省的入境旅游市場(chǎng)向著更健康的方向發(fā)展。
[Abstract]:Optimizing the industrial structure and extending the industrial chain is the basic work in the process of revitalizing the old industrial base in Northeast China, reinviting the traditional superiority manufacturing industry and developing the tourism industry in the light of local conditions. It will help the revitalization of the old industrial base in the northeast. The development of the field is fast and bright, so this paper studies the dynamic difference of the inbound tourism market in the three provinces of Northeast China, which is of great significance and significance to optimize the industrial structure of the tourism industry and promote the economic development of the old northeast industrial base.
The current research status of inbound tourism market at home and abroad is summarized, and the relevant theories of inbound tourism market concept and tourism demand, marketing, space structure and sustainable development are applied. The corresponding indexes of the same period in the whole country are introduced to the scale, space structure and consumption structure of the inbound tourism market in the three provinces of Northeast China. The development position of the three northeastern provinces in the national inbound tourism market is determined.
Using the data of 2000 -2009, from the point of view of time series, this paper makes a dynamic difference analysis on the scale, spatial structure and consumption structure of the inbound tourism market in the three provinces of Northeast China, and studies the dynamic characteristics and differences between the provinces and the three provinces in ten years, and uses the tourist base trend line model to collect three. The data on the number of inbound tourist arrivals and tourism income for 15 years, the data of 10 years in the main country or region of the main tourist sources are forecast for the inbound tourism market in the three provinces of the northeast, and the results of the forecast are analyzed differently.
According to the above analysis, we should establish a distinct image, develop tourism products of different levels of target market, highlight the characteristics of tourism resources and design tourist routes, optimize the consumption structure of the inbound tourism, build a reasonable traffic network, strengthen the government's leading ability, strengthen the construction of the six elements of tourism, and build up and perfect the other eight aspects of the safeguard measures. On the other hand, the paper puts forward some countermeasures for the regional tourism integration in Northeast China and the corresponding market development in each province, so as to make the inbound tourism market in Northeast China develop in a healthier direction.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F592.7;F224

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