發(fā)布時間：2018-08-14 14:37

【摘要】：隨著世界工業(yè)化與城市化進程的深入、都市人口快速增長和生活節(jié)奏日趨加快，城市居民對城市之外的原生態(tài)消費需求不斷增加。農(nóng)家樂旅游作為人們一種主要的回歸自然的生態(tài)旅游形式，應(yīng)運而生并在我國許多地方得到了迅速發(fā)展。近年來，荊山塬景區(qū)充分發(fā)揮地理環(huán)境等資源優(yōu)勢，積極發(fā)展農(nóng)家樂旅游，初步建成集休閑、娛樂于一體的荊山塬“農(nóng)家樂”旅游區(qū)域，但在荊山塬農(nóng)家樂旅游的發(fā)展過程中也存在一些亟待解決的問題，如規(guī)模小，市場混亂，，缺乏品牌化，嚴(yán)重制約了荊山塬農(nóng)家樂旅游的可持續(xù)發(fā)展。 本文以閻良荊山塬景區(qū)農(nóng)家樂旅游為研究對象，通過對荊山塬景區(qū)農(nóng)家樂游客及當(dāng)?shù)剞r(nóng)民的實證研究，運用SPSS13.0軟件對數(shù)據(jù)進行相關(guān)分析，力圖摸清荊山塬景區(qū)農(nóng)家樂旅游產(chǎn)業(yè)現(xiàn)狀及發(fā)展中存在的問題，以提高荊山塬景區(qū)農(nóng)家樂產(chǎn)業(yè)的競爭力為導(dǎo)向，以健全荊山塬景區(qū)農(nóng)家樂旅游產(chǎn)業(yè)發(fā)展機制為目的，有針對性的提出農(nóng)家樂旅游可持續(xù)發(fā)展的思路和對策。這對于提高荊山塬景區(qū)農(nóng)家樂旅游產(chǎn)業(yè)市場競爭力，增加農(nóng)民收入，推動農(nóng)家樂旅游產(chǎn)業(yè)升級和荊山塬三村產(chǎn)業(yè)結(jié)構(gòu)調(diào)整具有重要意義，也為推動我國農(nóng)家樂旅游產(chǎn)業(yè)的可持續(xù)發(fā)展有一定的借鑒意義。 本文首先介紹了論文的研究背景、意義，方法、思路以及技術(shù)路線等。其次闡述國內(nèi)外主要農(nóng)家樂的研究進展進行闡述，主要闡述了農(nóng)家樂旅游相關(guān)概念、特點和分類、收入渠道以及國內(nèi)外發(fā)展概況。再次對農(nóng)家樂旅游發(fā)展現(xiàn)狀進行分析。包括荊山塬景區(qū)旅游資源概況、經(jīng)濟規(guī)模和發(fā)展途徑的演變以及經(jīng)濟類型。再利用問卷調(diào)查法，運用SPSS13.0軟件，對調(diào)查數(shù)據(jù)進行多方面的統(tǒng)計學(xué)分析，發(fā)現(xiàn)荊山塬農(nóng)家樂旅游發(fā)展中存在的關(guān)鍵問題，并探究各個問題的深層次原因；最后通過調(diào)查研究得出影響荊山塬農(nóng)家樂旅游發(fā)展各因素之間的權(quán)重及關(guān)系，并以此為依據(jù)，提出荊山塬農(nóng)家樂發(fā)展的對策。
[Abstract]:With the deepening of industrialization and urbanization in the world, the rapid growth of urban population and the pace of life are accelerating day by day, and the demand of urban residents for the original ecological consumption outside the city is increasing. As a main form of ecotourism returning to nature, Nongjiale tourism emerged as the times require and developed rapidly in many places of our country. In recent years, Jingshan Mountain Scenic area has made full use of the advantages of resources such as geographical environment, actively developed its rural tourism, and initially built a tourism area of "Nongjiale" in Jingshan Plateau, which integrates leisure and entertainment. However, there are some problems that need to be solved in the development of agricultural tourism in Jingshan tableland, such as small scale, chaotic market, lack of brand, which seriously restricts the sustainable development of agricultural family tourism in Jingshan plateau. This paper takes the Nongjiale Tourism in the Jingshan Mountain Scenic area of Yan Liang as the research object, through the empirical research on the tourists and local farmers of the Jingshan Mountain Scenic spot, using SPSS13.0 software to carry on the correlation analysis to the data. This paper tries to find out the present situation and problems in the development of agricultural music tourism industry in Jingshan tableland, to improve the competitiveness of agricultural music industry in Jingshan tableland, and to perfect the development mechanism of agricultural music tourism industry in Jingshan tableland. Put forward the thought and countermeasure of the sustainable development of Nongjiale tourism. This is of great significance for improving the market competitiveness of agricultural and tourism industry, increasing the income of farmers, promoting the upgrading of the tourism industry of Nongjiale and adjusting the industrial structure of the three villages in Jingshan Plateau. It also has certain reference significance for promoting the sustainable development of China's agricultural tourism industry. This paper first introduces the research background, significance, methods, ideas and technical routes. Secondly, this paper expounds the research progress of the main farm music at home and abroad, mainly expounds the related concepts, characteristics and classification, income channels and the development situation of the country and abroad. Again, the status quo of the development of Nongjiale tourism is analyzed. Including Jingshan scenic spot tourism resources, economic scale and development of the evolution and economic types. Secondly, by using the method of questionnaire and SPSS13.0 software, the author makes statistical analysis of the investigation data in many aspects, finds out the key problems existing in the development of Nongjiale tourism in Jingshan Plateau, and probes into the deep-seated causes of each problem. Finally, through the investigation and research, the weight and relationship among the factors affecting the development of agricultural family music tourism in Jingshan tableland are obtained, and based on this, the countermeasures for the development of agricultural family music in Jingshan tableland are put forward.
【學(xué)位授予單位】：西北農(nóng)林科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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