肇州縣農(nóng)產(chǎn)品加工業(yè)發(fā)展戰(zhàn)略研究
本文選題:農(nóng)產(chǎn)品加工業(yè) 切入點(diǎn):發(fā)展戰(zhàn)略 出處:《東北農(nóng)業(yè)大學(xué)》2015年碩士論文
【摘要】:收入增加使得人民生活水平的不斷提高,人們對(duì)農(nóng)產(chǎn)品質(zhì)量的要求也不斷提高。農(nóng)產(chǎn)品加工業(yè)發(fā)展?jié)摿υ絹?lái)越大,已成為我國(guó)經(jīng)濟(jì)發(fā)展的重要行業(yè),地位舉足輕重。黑龍江省農(nóng)產(chǎn)品加工企業(yè)是黑龍江省發(fā)展經(jīng)濟(jì)的重要載體,是第一產(chǎn)業(yè)和市場(chǎng)相連的紐帶。隨著經(jīng)濟(jì)社會(huì)的不斷發(fā)展,肇州縣規(guī)模以上農(nóng)產(chǎn)品加工業(yè)數(shù)量逐年增加,產(chǎn)業(yè)發(fā)展逐漸成熟,有利于解決肇州縣農(nóng)民增收,農(nóng)村和農(nóng)業(yè)發(fā)展問題。改革開放以來(lái),隨著人們對(duì)農(nóng)產(chǎn)品需求數(shù)量逐漸加大,質(zhì)量要求提高,肇州縣農(nóng)產(chǎn)品加工業(yè)的發(fā)展進(jìn)程也面臨一些問題。研究農(nóng)產(chǎn)品加工業(yè)發(fā)展戰(zhàn)略和農(nóng)產(chǎn)品加工業(yè)企業(yè)發(fā)展具有十分重要意義。肇州縣農(nóng)業(yè)迅速發(fā)展,農(nóng)產(chǎn)品資源豐富,為農(nóng)產(chǎn)品加工業(yè)發(fā)展提供了豐富的物質(zhì)保障。開拓農(nóng)產(chǎn)品市場(chǎng)必須走農(nóng)產(chǎn)品精深加工道路。對(duì)于縣域經(jīng)濟(jì)來(lái)說(shuō),農(nóng)產(chǎn)品加工業(yè)的發(fā)展,可有效地提高農(nóng)村的造血功能,對(duì)拉動(dòng)內(nèi)需、增加就業(yè)機(jī)會(huì)、繁榮市場(chǎng)經(jīng)濟(jì)、帶動(dòng)小城鎮(zhèn)建設(shè)以及解決農(nóng)業(yè)增效、農(nóng)村穩(wěn)定、農(nóng)民增收的“三農(nóng)”問題具有十分重要的戰(zhàn)略意義。目前,肇州縣農(nóng)產(chǎn)品加工業(yè)發(fā)展不平衡,特別是深加工滯后,己成為制約肇州經(jīng)濟(jì)發(fā)展的“瓶頸”。在發(fā)展戰(zhàn)略方面,農(nóng)產(chǎn)品加工企業(yè)也存在許多問題,企業(yè)領(lǐng)導(dǎo)者對(duì)戰(zhàn)略管理沒有清晰的認(rèn)識(shí)和足夠的重視,制定發(fā)展戰(zhàn)略過程中主觀性較強(qiáng),遇到經(jīng)營(yíng)問題不能及時(shí)調(diào)整戰(zhàn)略,對(duì)戰(zhàn)略的實(shí)施和控制缺乏力度等,這些因素制約了肇州縣農(nóng)產(chǎn)品加工業(yè)的發(fā)展。如何又好又快地發(fā)展農(nóng)村經(jīng)濟(jì),解決農(nóng)產(chǎn)品加工業(yè)發(fā)展的困境,增強(qiáng)農(nóng)產(chǎn)品加工業(yè)的競(jìng)爭(zhēng)力,切實(shí)解決“三農(nóng)”問題,從戰(zhàn)略選擇的角度研究加快發(fā)展縣域農(nóng)產(chǎn)品加工業(yè)發(fā)展迫在眉睫。因此如何使農(nóng)產(chǎn)品增值、農(nóng)民收入增長(zhǎng)、縣域經(jīng)濟(jì)快速發(fā)展,是一個(gè)值得研究的重要課題。本論文選擇肇州縣,主要是因?yàn)檎刂菘h是黑龍江省典型的農(nóng)業(yè)縣,通過對(duì)肇州縣經(jīng)濟(jì)社會(huì)基本情況的分析,并且整理相關(guān)理論,研究國(guó)內(nèi)外相關(guān)文獻(xiàn)綜述。采用SWOT分析方法分析肇州縣農(nóng)產(chǎn)品加工業(yè)發(fā)展的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇和挑戰(zhàn),探索一條適合肇州縣農(nóng)產(chǎn)品加工業(yè)發(fā)展的道路。肇州縣是農(nóng)業(yè)大縣,區(qū)位優(yōu)勢(shì)明顯,農(nóng)產(chǎn)品資源豐富,農(nóng)產(chǎn)品加工業(yè)產(chǎn)業(yè)鏈初具雛形,工業(yè)園區(qū)建設(shè)迅速,同時(shí)也存在農(nóng)產(chǎn)品加工企業(yè)規(guī)模小,加工程度低,融資渠道狹窄,科技投入較低等不足,面對(duì)目前國(guó)家有利的政策環(huán)境和國(guó)際市場(chǎng)環(huán)境,建議肇州縣農(nóng)產(chǎn)品加工業(yè)重點(diǎn)實(shí)施循環(huán)經(jīng)濟(jì)發(fā)展戰(zhàn)略、品牌戰(zhàn)略、科技創(chuàng)新戰(zhàn)略、城鄉(xiāng)經(jīng)濟(jì)社會(huì)統(tǒng)籌發(fā)展戰(zhàn)略,這些必將對(duì)肇州縣的農(nóng)產(chǎn)品加工業(yè)發(fā)展戰(zhàn)略的制定提供有益的參考,也能為同類型的農(nóng)業(yè)大縣農(nóng)產(chǎn)品加工企業(yè)戰(zhàn)略選擇提供有益的參考。
[Abstract]:With the increase of income, the people's living standards are constantly improving, and people's demands on the quality of agricultural products are also constantly raised. The agricultural products processing industry has more and more potential for development, and has become an important industry in the economic development of our country. Heilongjiang agricultural products processing enterprises are the important carriers of Heilongjiang province's economic development and the link between the primary industry and the market. With the development of economy and society, The number of agricultural products processing industries above the scale of Zhaozhou County has increased year by year, and the industrial development has gradually matured, which is conducive to solving the problems of increasing farmers' income, rural areas and agricultural development in Zhaozhou County. Since the reform and opening up, with the increase of people's demand for agricultural products, The development process of agricultural product processing industry in Zhaozhou County also faces some problems. It is of great significance to study the development strategy of agricultural product processing industry and the development of agricultural product processing industry enterprises. The rich resources of agricultural products provide a rich material guarantee for the development of agricultural products processing industry. To develop the agricultural products market, we must take the road of intensive processing of agricultural products. For the county economy, the development of agricultural products processing industry, It can effectively improve the hematopoietic function of rural areas, promote domestic demand, increase employment opportunities, prosper market economy, promote the construction of small towns and solve agricultural efficiency gains, and stabilize rural areas. At present, the unbalanced development of the processing industry of agricultural products in Zhaozhou, especially the lagging of deep processing, has become the "bottleneck" restricting the economic development of Zhaozhou. There are also many problems in the agricultural products processing enterprises. The leaders of the enterprises do not have a clear understanding of the strategic management and pay enough attention to it. In the process of formulating the development strategy, there is a strong subjectivity and the management problems can not adjust the strategy in time. These factors have restricted the development of agricultural product processing industry in Zhaozhou County. How to develop rural economy well and quickly, solve the dilemma of agricultural product processing industry development, and enhance the competitiveness of agricultural product processing industry, etc. It is urgent to solve the problem of "agriculture, countryside and farmers" from the angle of strategic choice. Therefore, how to increase the value of agricultural products, increase the income of farmers, and accelerate the development of county economy, This paper chooses Zhaozhou County, mainly because Zhaozhou County is a typical agricultural county in Heilongjiang Province, through the analysis of the basic economic and social situation of Zhaozhou County, and collates the relevant theories. To analyze the advantages, disadvantages, opportunities and challenges of the agricultural product processing industry in Zhaozhou county by using SWOT analysis method, and to explore a suitable way for the development of the agricultural product processing industry in Zhaozhou county, which is a big agricultural county. The location advantage is obvious, the agricultural products are rich in resources, the agricultural product processing industry chain is beginning to take shape, the industrial park is being built rapidly. At the same time, there are also some shortcomings such as the small scale of the agricultural products processing enterprises, the low degree of processing, the narrow financing channels and the low investment in science and technology. In the face of the current favorable national policy environment and international market environment, it is suggested that the agricultural product processing industry in Zhaozhou County should focus on the implementation of the circular economy development strategy, brand strategy, scientific and technological innovation strategy, urban and rural economic and social overall development strategy, These will provide a beneficial reference for the development strategy of agricultural product processing industry in Zhaozhou county, and also provide a useful reference for the strategic choice of agricultural product processing enterprises of the same type of agricultural big county.
【學(xué)位授予單位】:東北農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2015
【分類號(hào)】:F326.5
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