發(fā)布時間：2018-01-12 20:35

  本文關(guān)鍵詞：基于貿(mào)易地理角度的世界奢侈品研究　出處：《山西師范大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 世界 奢侈品 生產(chǎn)消費格局 貿(mào)易地理轉(zhuǎn)移 中國對策

【摘要】：奢侈品古已有之，代表著人們對最美好事物和高端心理享受的向往與追求，但最初只為貴族享有。隨著人類社會與經(jīng)濟的發(fā)展，有更多的國家在生產(chǎn)奢侈品，有越來越多的人在消費奢侈品。今天的奢侈品已經(jīng)步入了產(chǎn)業(yè)化生產(chǎn)之路，地區(qū)間產(chǎn)品門類、風(fēng)格以及優(yōu)勢的差異促使世界奢侈品貿(mào)易迅速發(fā)展，2011年全球奢侈品市場規(guī)模已逾2000億美元。在新的經(jīng)濟環(huán)境背景之下，傳統(tǒng)的奢侈品消費市場進(jìn)入穩(wěn)定成熟期，奢侈品消費額處于相對平穩(wěn)的態(tài)勢，而以中國為代表的新興經(jīng)濟體國家對奢侈品的消費漸顯旺盛，2011年中國境內(nèi)消費額達(dá)到126億美元，成為全球第二大奢侈品消費市場，韓國、中東、俄羅斯、巴西等國和地區(qū)近年奢侈品消費額均呈現(xiàn)較快增長。世界奢侈品貿(mào)易格局正在發(fā)生著新的變化。 雖然奢侈品已歷經(jīng)了數(shù)百年的發(fā)展，但由于奢侈品本身所具有的特質(zhì)性和寬泛性，其定義與概念在學(xué)術(shù)界尚未有統(tǒng)一的定論。民眾對奢侈品的理解同樣是褒貶不一，主要的觀點是認(rèn)為奢侈品代表的高端消費和提倡尊崇享受的氣息與我國傳統(tǒng)文化中強調(diào)節(jié)儉樸素的價值觀是存在沖突的，同時奢侈品消費有悖于共同富裕和節(jié)約型社會的理念，對奢侈品消費及其產(chǎn)業(yè)發(fā)展持反對態(tài)度。另外，目前中國奢侈品貿(mào)易長期處于逆差，這與我國全球第二的奢侈品消費市場地位是不相符的。而且，國內(nèi)關(guān)于奢侈品貿(mào)易的研究少之又少，嚴(yán)重滯后于市場的發(fā)展。鑒于此，本文首先在綜合前人研究基礎(chǔ)之上，考慮了時效因素，嘗試性的對奢侈品提出一個新的定義。其次，運用比較法、分類法、分析和綜合法等方法論對世界范圍內(nèi)奢侈品生產(chǎn)消費的地域分布、地區(qū)差異、格局現(xiàn)狀進(jìn)行分析，著重于地理因素所產(chǎn)生的影響，提出了奢侈品生產(chǎn)和消費領(lǐng)域的“核心—外圍—邊緣”結(jié)構(gòu)。追溯其生產(chǎn)消費地理格局的變遷，并對世界奢侈品貿(mào)易的發(fā)展歷程及趨勢進(jìn)行探討，發(fā)現(xiàn)旺盛的消費需求和發(fā)達(dá)的社會生產(chǎn)力是世界奢侈品貿(mào)易中心轉(zhuǎn)移的動力機制，促使其向經(jīng)濟環(huán)境繁榮、政治環(huán)境穩(wěn)定的地區(qū)轉(zhuǎn)移。最后，在綜合以上研究的基礎(chǔ)上，結(jié)合中國實際，提出我國奢侈品貿(mào)易及產(chǎn)業(yè)發(fā)展的相關(guān)對策：一是要轉(zhuǎn)變觀念，正確認(rèn)識奢侈品及其發(fā)展帶來的積極影響；二是運用政策手段，，規(guī)范進(jìn)口市場，拉動境內(nèi)消費；三是鼓勵中國商人入股或購買國際知名奢侈品牌，利用民族文化特色，打造本土奢侈品牌，實施“走出去”戰(zhàn)略；四是要重視并加緊相關(guān)專業(yè)人才的培養(yǎng)。
[Abstract]:Luxury has existed in ancient times, representing the people of the best things and high-end psychological enjoyment of the yearning and pursuit, but initially only for the aristocrat. With the development of human society and economy, there are more countries in the production of luxury goods. There are more and more people consuming luxury goods. Today, luxury goods have entered the road of industrial production. The differences of product categories, styles and advantages between regions promote the rapid development of luxury goods trade in the world. In 2011, the scale of the global luxury market has exceeded US $200 billion. Under the new economic environment, the traditional luxury consumption market has entered a stable and mature period, and the consumption of luxury goods is in a relatively stable situation. The emerging economies represented by China are spending more and more on luxury goods. In 2011, China's domestic consumption reached US $12.6 billion, becoming the second largest luxury consumption market in the world, South Korea and the Middle East. Russia, Brazil and other countries and regions have seen rapid growth in luxury consumption in recent years, and the pattern of world luxury goods trade is undergoing new changes. Although luxury has gone through hundreds of years of development, but due to the luxury itself has the idiosyncratic and broad nature. Its definition and concept in the academic community has not yet a unified conclusion. People's understanding of luxury goods is also mixed. The main point of view is that luxury represents high-end consumption and promote the atmosphere of respect for enjoyment and the traditional culture of our country emphasizes the values of frugality and simplicity is in conflict. At the same time, luxury consumption is contrary to the concept of common prosperity and economizing society, and it is opposed to luxury consumption and its industrial development. In addition, China's luxury goods trade has been in deficit for a long time. This is not in line with the status of the second luxury consumption market in the world. Moreover, the domestic research on luxury goods trade is very rare and lags behind the development of the market seriously. In this paper, based on the previous studies, we consider the time-effect factor, and try to put forward a new definition of luxury goods. Secondly, we use the comparative method and classification method. This paper analyzes the regional distribution, regional differences and current situation of luxury goods production and consumption in the world with the methodology of analysis and synthesis, focusing on the influence of geographical factors. This paper puts forward the "core-periphery-edge" structure in the field of luxury goods production and consumption, traces the changes of its geographical pattern of production and consumption, and probes into the development course and trend of the world luxury goods trade. It is found that strong consumption demand and developed social productivity are the motive mechanism of the transfer of the world luxury goods trade center, and promote its transfer to the region where the economic environment is prosperous and the political environment is stable. Finally. On the basis of synthesizing the above research and combining with the reality of China, this paper puts forward the relevant countermeasures of China's luxury goods trade and industrial development: first, we should change our concepts and correctly understand the positive impact of luxury goods and their development; Second, the use of policy means to regulate the import market and stimulate domestic consumption; The third is to encourage Chinese businessmen to invest in or buy international famous luxury brands, make use of national cultural characteristics, create local luxury brands, and implement the "going out" strategy; Fourth, we should pay attention to and intensify the training of relevant professionals.
【學(xué)位授予單位】：山西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F119.9;F713.5

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