發(fā)布時(shí)間：2018-03-15 08:04

  本文選題：帝吧　切入點(diǎn)：出征　出處：《北京外國語大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：互聯(lián)網(wǎng)的發(fā)展帶來了媒介賦權(quán),讓虛擬網(wǎng)絡(luò)的使用者不斷更新話語表達(dá)方式和情感動(dòng)員的路徑。而使用表情包進(jìn)行斗圖這種方式也在近幾年不斷涌現(xiàn),使筆者認(rèn)為對于表情包的研究十分必要。以往的互聯(lián)網(wǎng)研究多集中于網(wǎng)絡(luò)空間中的文本、圖像以及參與者(人)為主,對于表情包的研究僅僅停留在其發(fā)展歷程和功能。很少聚焦在它的傳播意義和其制作者本身。本研究從模因視角出發(fā),以2016年初帝吧(百度李毅吧)網(wǎng)友出征facebook和臺(tái)灣網(wǎng)友進(jìn)行表情包大戰(zhàn)為個(gè)案,運(yùn)用模因的分析法研究了表情包傳播過程中表情包內(nèi)容和意義的流變。除此之外,本文對表情包的制作者和帝吧出征的參與者進(jìn)行了在線訪談,同時(shí)對訪談文本進(jìn)行了三級編碼,從而探究了表情包制作者和表情包之間的互動(dòng)。從研究中得知,表情包大戰(zhàn)的最初,表情包裹挾著濃厚的政治意味,參與者不斷在其中進(jìn)行著身份認(rèn)同和構(gòu)建。然而,在本次行動(dòng)的中后期,模因傳播中的表情包產(chǎn)生了情感動(dòng)員,但它也凸顯了政治娛樂化,表情包的意義不斷消解,使其原本的政治意義示微。在整個(gè)表情包大戰(zhàn)過程中,表情包的意義產(chǎn)生了流變,其模因傳播機(jī)制消解了其最初的政治色彩。
[Abstract]:The development of the Internet has brought about media empowerment, allowing users of virtual networks to constantly update their discourse expressions and emotional mobilization paths. The author thinks that the research on facial expression packet is very necessary. In the past, most of the Internet researches focused on text, images and participants (people) in cyberspace. The study of facial expression pack is only about its development process and function. It seldom focuses on its propagating significance and its creator itself. This study is based on the meme perspective. Based on the case of early 2016, when the Emperor's Bar (Baidu Li Yi) went out to facebook and Taiwan netizens to fight for facial expressions, we used the analysis of meme to study the evolution of the content and meaning of facial expressions during the transmission of facial expressions. In addition, This paper conducted an online interview with the maker of the facial expression package and the participants of the Emperor's Bar, and at the same time carried out a three-level coding of the interview text, thus exploring the interaction between the expression bag maker and the expression packet. At the beginning of the facial expression package war, the facial expression bag had a strong political connotation, in which the participants were constantly engaged in identity and construction. However, in the middle and later stages of the operation, emoji bags generated emotional mobilization in the transmission of memes. However, it also highlights the political entertainment, and the meaning of the facial expression bag is constantly dispelled, making its original political significance appear to be small. During the whole process of the war, the meaning of the facial expression bag has changed. Its meme communication mechanism dispels its initial political color.
【學(xué)位授予單位】：北京外國語大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206

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本文編號(hào)：1615143