發(fā)布時(shí)間：2018-07-03 06:28

  本文選題：紀(jì)錄片 + 網(wǎng)絡(luò)傳播��； 參考：《中國廣播電視學(xué)刊》2016年07期

【摘要】：2015年,一大批制作精良的紀(jì)錄片涌現(xiàn),實(shí)現(xiàn)收視、口碑雙贏,讓更多人群開始關(guān)注紀(jì)錄片。國產(chǎn)紀(jì)錄片的產(chǎn)業(yè)化、國際化程度日益增強(qiáng),移動(dòng)互聯(lián)網(wǎng)的發(fā)展壯大為紀(jì)錄片行業(yè)帶來了新的生機(jī)。大制作、大片化紀(jì)錄片網(wǎng)絡(luò)傳播迅猛,大數(shù)據(jù)技術(shù)對(duì)紀(jì)錄片傳播的驅(qū)動(dòng)作用愈發(fā)明顯。調(diào)查發(fā)現(xiàn),紀(jì)錄片網(wǎng)絡(luò)傳播呈現(xiàn)的特點(diǎn)是:衛(wèi)視頻道仍是紀(jì)錄片傳播的主要渠道;紀(jì)錄片臺(tái)網(wǎng)融合傳播呈現(xiàn)多元化發(fā)展態(tài)勢(shì);社交平臺(tái)助推紀(jì)錄片的推廣與營銷;紀(jì)錄片與電商的聯(lián)手,打通了紀(jì)錄片產(chǎn)業(yè)鏈。紀(jì)錄片未來發(fā)展趨勢(shì)為:強(qiáng)IP、強(qiáng)情節(jié)、深內(nèi)涵成為紀(jì)錄片主流內(nèi)容;根據(jù)不同視頻平臺(tái)網(wǎng)民興趣,投放不同內(nèi)容的紀(jì)錄片;紀(jì)錄片制作將運(yùn)用網(wǎng)絡(luò)觀眾行為的大數(shù)據(jù)研究尋求突破;受眾的交流和分享將對(duì)紀(jì)錄片的傳播起到重要作用。
[Abstract]:In 2015, a large number of well-produced documentaries emerged, achieve audience, win-win, so that more people began to pay attention to documentaries. The industrialization of domestic documentaries is becoming more and more international, and the development of mobile Internet has brought new vitality to the documentary industry. Large-scale documentary film network spread rapidly, big data technology to the documentary communication driving effect is more and more obvious. It is found that the characteristics of documentary network communication are: satellite TV channel is still the main channel of documentary communication, documentary network fusion communication presents a diversified development trend, social platform promotes the promotion and marketing of documentary; Documentary and the collaboration of e-commerce, through the documentary industry chain. The development trend of documentary in the future is as follows: strong IPP, strong plot, deep connotation become the mainstream content of documentary, according to different video platform Internet users' interest, put in different content documentary; Documentary making will make use of the big data research of network audience behavior to seek a breakthrough; the communication and sharing of audience will play an important role in the dissemination of documentary.
【作者單位】： 中央電視臺(tái)紀(jì)錄頻道;
【分類號(hào)】：J952;G206

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 蘇博;;戲曲的網(wǎng)絡(luò)傳播[J];太原城市職業(yè)技術(shù)學(xué)院學(xué)報(bào);2009年03期

2 海敬;;互聯(lián)網(wǎng)“人肉搜索”現(xiàn)象的倫理審思[J];法制與經(jīng)濟(jì)(中旬刊);2009年05期

3 譚藝方;;網(wǎng)絡(luò)傳播對(duì)審美文化的影響[J];安徽文學(xué)(下半月);2011年11期

4 何小霞;吳曉燕;;網(wǎng)絡(luò)傳播的社會(huì)規(guī)約性[J];青年文學(xué)家;2012年26期

5 周薇;;網(wǎng)絡(luò)傳播視角下美劇對(duì)青年受眾價(jià)值觀的影響分析[J];濟(jì)南職業(yè)學(xué)院學(xué)報(bào);2014年03期

6 孫武;;解讀大眾文化與網(wǎng)絡(luò)傳播[J];吉林省教育學(xué)院學(xué)報(bào);2009年01期

7 趙新利;;“惡搞”文化:凸顯網(wǎng)絡(luò)傳播的娛樂功能[J];北京郵電大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2006年03期

8 曹爽;付國新;;淺析美劇在中國流行的原因及現(xiàn)狀[J];北方文學(xué)(下半月);2010年01期

9 沈繼睿;;網(wǎng)絡(luò)傳播倫理問題的成因分析[J];濰坊教育學(xué)院學(xué)報(bào);2012年01期

10 陳正輝;;“人肉搜索”的倫理思考[J];現(xiàn)代傳播-中國傳媒大學(xué)學(xué)報(bào);2009年05期

，

本文編號(hào)：2092737