從當(dāng)前市場形勢透析O2O時代電影電商的未來發(fā)展戰(zhàn)略
發(fā)布時間:2018-12-09 08:24
【摘要】:正隨著我國電影市場的繁榮和移動互聯(lián)網(wǎng)技術(shù)的更新,電影消費的O2O時代正愈加深化,電影App在人們電影文化消費中的地位也越來越重要。從在線票務(wù)平臺到信息集散平臺、社交互動平臺以及信息服務(wù)平臺,電影App隨著市場需求的不斷變化也在調(diào)整著自己的發(fā)展戰(zhàn)略。目前市場上的電影App之間的競爭激烈,一些實力雄厚的公
[Abstract]:With the prosperity of China's film market and the renewal of mobile Internet technology, the O2O era of film consumption is deepening, and the position of film App in people's film culture consumption is becoming more and more important. From online ticketing platform to information distribution platform, social interaction platform and information service platform, movie App is also adjusting its development strategy with the changing market demand. The current market between the film App fierce competition, some of the strength of the public
【作者單位】: 中國農(nóng)業(yè)大學(xué);
【分類號】:J943
本文編號:2369085
[Abstract]:With the prosperity of China's film market and the renewal of mobile Internet technology, the O2O era of film consumption is deepening, and the position of film App in people's film culture consumption is becoming more and more important. From online ticketing platform to information distribution platform, social interaction platform and information service platform, movie App is also adjusting its development strategy with the changing market demand. The current market between the film App fierce competition, some of the strength of the public
【作者單位】: 中國農(nóng)業(yè)大學(xué);
【分類號】:J943
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1 本報記者 李陽丹;電影O2O顛覆傳統(tǒng)影院購票模式[N];中國證券報;2014年
2 北京商報記者 姜琳琳;戲劇搭車“雙11”嘗鮮O2O[N];北京商報;2014年
3 陳賢江;樂視音樂探索演唱會O2O模式[N];中國文化報;2014年
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,本文編號:2369085
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