發(fā)布時(shí)間：2018-01-13 11:03

  本文關(guān)鍵詞：消費(fèi)者心理對旅游紀(jì)念品品牌視覺設(shè)計(jì)影響的研究　出處：《蘇州大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 消費(fèi)者心理 旅游紀(jì)念品 品牌 品牌視覺設(shè)計(jì)

【摘要】： 隨著我國經(jīng)濟(jì)建設(shè)的發(fā)展,國際影響力的擴(kuò)大廣大人民生活水平的提高,旅游業(yè)已成為我國的重要產(chǎn)業(yè)之一,旅游紀(jì)念品消費(fèi)也成為我國旅游商品消費(fèi)的主要構(gòu)成部分。近來年,盡管中國旅游紀(jì)念品在生產(chǎn)和品牌營銷方面有了不少的進(jìn)步,但仍然存在著品牌競爭力不強(qiáng),產(chǎn)品質(zhì)量不高等諸多問題。基于這樣的背景展開研究,本文從消費(fèi)者心理的角度進(jìn)行分析,研究旅游紀(jì)念品的品牌和品牌視覺設(shè)計(jì),并找出消費(fèi)者心理與他們之間的共同點(diǎn)。對于區(qū)域旅游紀(jì)念品品牌和品牌視覺設(shè)計(jì)有一定的理論指導(dǎo)作用,其內(nèi)容涉及到消費(fèi)心理學(xué)、品牌學(xué)、藝術(shù)設(shè)計(jì)學(xué)等諸多方面。
[Abstract]:With the development of China's economic construction and the expansion of international influence, tourism has become one of the most important industries in China. The consumption of tourist souvenirs has also become a major component of the consumption of tourism commodities in China. In recent years, although China has made a lot of progress in the production and brand marketing of tourist souvenirs. However, there are still many problems such as weak brand competitiveness and low product quality. Based on this background, this paper analyzes the psychology of consumers. This paper studies the brand and brand visual design of tourist souvenirs, and finds out the common ground between the consumer psychology and them. It has a certain theoretical guidance function for the regional tourism souvenir brand and brand visual design. Its content involves many aspects such as consumer psychology, brand science, art design and so on.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：J524

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 鄭曉玲;基于消費(fèi)心理學(xué)的健康電器設(shè)計(jì)研究[D];燕山大學(xué);2012年

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本文編號：1418608