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  本文關(guān)鍵詞：中國傳統(tǒng)繪畫元素在現(xiàn)代平面廣告設(shè)計中的應(yīng)用研究　出處：《西北師范大學》2014年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 中國傳統(tǒng)繪畫 繪畫元素 現(xiàn)代平面廣告

【摘要】：研究中國傳統(tǒng)繪畫元素在現(xiàn)代平面廣告設(shè)計中的應(yīng)用，探究中國傳統(tǒng)繪畫元素和現(xiàn)代平面廣告設(shè)計產(chǎn)生的歷史及文化精神內(nèi)涵。分析中國傳統(tǒng)繪畫元素如何在現(xiàn)代平面廣告設(shè)計中呈現(xiàn)，如何將中國傳統(tǒng)繪畫元素的創(chuàng)意應(yīng)用融入現(xiàn)代平面廣告設(shè)計中。 中國傳統(tǒng)繪畫元素在現(xiàn)代平面廣告設(shè)計中的加入給作品的創(chuàng)新提供了更為廣闊的空間，由中國傳統(tǒng)繪畫元素所構(gòu)成的各種廣告設(shè)計，或高雅、或古樸、或靈動，更能增強廣告設(shè)計作品的文化內(nèi)涵。本文主要研究的是中國傳統(tǒng)繪畫元素即中國畫元素在現(xiàn)代平面廣告設(shè)計中的應(yīng)用，現(xiàn)代平面廣告設(shè)計藝術(shù)作為大眾媒體與中國傳統(tǒng)繪畫元素相結(jié)合，能夠形成氣勢之美、含蓄之美、意境之美等審美特征，現(xiàn)代平面廣告設(shè)計處在純藝術(shù)和應(yīng)用設(shè)計的交叉點上，兼有繪畫和設(shè)計的特點，具有高度的象征性，在這樣結(jié)合的情況下能透射出深厚民族文化底蘊的視覺藝術(shù)。 被譽為國粹的中國傳統(tǒng)繪畫是中華民族傳統(tǒng)文化的重要組成部分，它一直到現(xiàn)代影響著中華民族甚至整個東方民族的審美情趣。將中國傳統(tǒng)繪畫元素巧妙的運用于現(xiàn)代平面廣告設(shè)計中，，中國傳統(tǒng)文化內(nèi)涵與民族特色將會在設(shè)計作品中增加，提高設(shè)計水平與質(zhì)量，讓我們的文化產(chǎn)品打入國際市場，對促進我國現(xiàn)代化建設(shè)，有著極為重要的現(xiàn)實意義。如何以現(xiàn)代平面廣告設(shè)計的成功實例為素材，從設(shè)計觀念與思維、設(shè)計風格與手段、材料選擇與運用等各方面系統(tǒng)而深入地研究中國傳統(tǒng)繪畫元素在平面廣告設(shè)計中的意義、作用、創(chuàng)新與應(yīng)用。是我們研究的重要內(nèi)容，因此,平面廣告設(shè)計中注入中國傳統(tǒng)繪畫元素有著非常重要的文化意義。
[Abstract]:This paper studies the application of Chinese traditional painting elements in modern graphic advertising design. This paper probes into the historical and cultural spirit of the elements of Chinese traditional painting and modern graphic advertising design, and analyzes how the elements of Chinese traditional painting are presented in the modern graphic advertising design. How to integrate the creative application of Chinese traditional painting elements into modern graphic advertising design. The addition of Chinese traditional painting elements in the modern graphic advertising design provides a broader space for the innovation of works. Various advertising designs composed of Chinese traditional painting elements are elegant or simple. Or smart, can enhance the cultural connotation of advertising design works. This paper mainly studies the application of traditional Chinese painting elements in modern graphic advertising design. As a combination of mass media and Chinese traditional painting elements, modern graphic advertising design art can form aesthetic features such as the beauty of momentum, the beauty of implication, the beauty of artistic conception, and so on. Modern graphic advertising design is at the intersection of pure art and applied design. It has the characteristics of painting and design and has a high degree of symbolism. In such a combination of circumstances can transmit the profound cultural heritage of the visual arts. The Chinese traditional painting, known as the quintessence of the Chinese nation, is an important part of the traditional culture of the Chinese nation. It has influenced the aesthetic taste of the Chinese nation and even the whole oriental nation until the modern era. The elements of Chinese traditional painting have been skillfully applied in the modern graphic advertising design. The connotation of Chinese traditional culture and national characteristics will increase in the design works, improve the design level and quality, let our cultural products enter the international market, promote the modernization of our country. It has very important practical significance. How to take the successful example of modern graphic advertising design as the material, from the design concept and thinking, design style and means. Selection and application of materials and other aspects of a systematic and in-depth study of the traditional Chinese painting elements in the graphic advertising design significance, role, innovation and application, is an important part of our research, therefore. It is of great cultural significance to inject Chinese traditional painting elements into graphic advertising design.
【學位授予單位】：西北師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：J51

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本文編號：1419269