網絡廣告中交互動畫的設計應用研究
發(fā)布時間：2018-10-24 21:03
【摘要】：隨著我國互聯(lián)網的高速發(fā)展,許多廣告企業(yè)也逐漸將網絡作為一種新型的廣告?zhèn)鞑ネ緩?網絡廣告的形式是豐富多彩的,它利用多媒體技術將圖像、聲音、文字等融為一體,從而帶給人們最直觀的感受,網絡廣告中的交互動畫指的是能實現(xiàn)動畫與觀眾互動的一種廣告形式,交互動畫的設計主要利用的是計算機技術和多媒體技術,目前,交互動畫已經在網絡廣告中應用得比較廣泛。
[Abstract]:With the rapid development of the Internet in China, many advertising enterprises gradually regard the network as a new way of advertising communication. The form of network advertising is rich and colorful. It uses multimedia technology to integrate image, sound, text and so on. The interactive animation in the network advertisement refers to an advertising form that can realize the interaction between animation and the audience. The design of interactive animation mainly uses computer technology and multimedia technology. At present, the design of interactive animation mainly uses computer technology and multimedia technology. Interactive animation has been widely used in online advertising.
【作者單位】： 中鐵第一勘察設計院集團公司;
【分類號】：TP391.41
本文編號：2292548
[Abstract]:With the rapid development of the Internet in China, many advertising enterprises gradually regard the network as a new way of advertising communication. The form of network advertising is rich and colorful. It uses multimedia technology to integrate image, sound, text and so on. The interactive animation in the network advertisement refers to an advertising form that can realize the interaction between animation and the audience. The design of interactive animation mainly uses computer technology and multimedia technology. At present, the design of interactive animation mainly uses computer technology and multimedia technology. Interactive animation has been widely used in online advertising.
【作者單位】： 中鐵第一勘察設計院集團公司;
【分類號】：TP391.41
【參考文獻】
相關期刊論文 前2條
1 王靜;;淺析網絡廣告交互動畫設計的藝術性[J];設計藝術研究;2012年03期
2 王靜;;網絡廣告交互動畫設計的藝術[J];新聞愛好者;2009年22期
【二級參考文獻】
相關期刊論文 前2條
1 程金福;論廣告藝術的形成及其藝術特征[J];安徽教育學院學報;2005年01期
2 莫軍華;標志設計的藝術性[J];南京藝術學院學報(美術與設計版);2005年03期
，本文編號：2292548
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