發(fā)布時間：2018-04-28 18:30

  本文選題：企業(yè) + 商標　； 參考：《武漢理工大學》2012年碩士論文

【摘要】：21世紀是品牌競爭的時代,作為品牌載體的商標決定著一個企業(yè),一個地區(qū),乃至一個民族的經(jīng)濟實力。對于企業(yè)來說,擁有國際國內(nèi)知名的商標是提高企業(yè)效益的決定因素,對于國家來講,擁有國內(nèi)知名企業(yè)和知名商標的是推動整個國民經(jīng)濟向高水平發(fā)展的有利條件。在我國市場上,在激烈的品牌競爭中,雖然涌現(xiàn)出一些知名的商標,但是國際著名商標仍把持著中國高端消費市場。在差距面前,反映出我國企業(yè)在對商標權(quán)的保護與運用中存在諸多問題,也凸顯出我國企業(yè)對商標戰(zhàn)略的忽視。事實上,企業(yè)在競爭中,實施商標戰(zhàn)略有利于樹立產(chǎn)品和服務的良好信譽；有利于開拓、占領、鞏固市場；有利于自身向名牌產(chǎn)品、名牌企業(yè)聚集；有利于提高其核心競爭力。 本文通過研究中國汽車商標戰(zhàn)略以及現(xiàn)在我國汽車行業(yè)發(fā)展過程中存在的問題,結(jié)合汽車商標戰(zhàn)略的理論知識,并從美國、日本、德國和韓國等國外主要發(fā)達國家汽車行業(yè)的崛起與興衰中借鑒經(jīng)驗與教訓,對我國現(xiàn)階段汽車行業(yè)的發(fā)展提出建議和對策。
[Abstract]:The 21st century is the era of brand competition. Trademark, as a brand carrier, determines the economic strength of an enterprise, a region, and even a nation. For enterprises, the ownership of international and domestic well-known trademarks is the decisive factor to improve the efficiency of enterprises. For the country, owning domestic well-known enterprises and well-known trademarks is the favorable condition to promote the development of the whole national economy to a high level. In the market of our country, in the fierce brand competition, although there are some well-known trademarks, the international famous trademarks still hold the high-end consumer market in China. In front of the gap, it reflects the existence of many problems in the protection and application of trademark rights in Chinese enterprises, and also highlights the neglect of trademark strategy in Chinese enterprises. In fact, in the competition, the implementation of trademark strategy is conducive to the establishment of good reputation of products and services; is conducive to the development, occupation and consolidation of the market; it is conducive to its own brand products, brand enterprises gather; it is conducive to improving its core competitiveness. In this paper, through the study of China's automobile trademark strategy and the existing problems in the development of China's automobile industry, combined with the theoretical knowledge of automobile trademark strategy, and from the United States, Japan, In the process of the rise, rise and fall of automobile industry in Germany and South Korea and other major developed countries, some suggestions and countermeasures are put forward for the development of automobile industry in our country.
【學位授予單位】：武漢理工大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：D997.1;D923.4;F426.471;F203

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