我國(guó)壽險(xiǎn)營(yíng)銷代理制度創(chuàng)新研究
[Abstract]:In 1992, American friends introduced the agency system into China, which became one of the driving forces for the rapid development of China's insurance industry for several decades. In general, the agency system of insurance marketers in China developed well and became the main channel for the operation of the life insurance market. However, the rapid development of the agency system cannot cover up the problems existing in the agency system. With the passage of time, the shortcomings of the agency system gradually appear, the legal status of insurance marketers is not clear, the access mechanism is not perfect, and the training and promotion mechanisms are not perfect. The commission system is unreasonable, the credit lacks, the supervision mechanism exists the gap and so on many aspects, the agency system cannot satisfy the existing insurance market competition environment, the entire life insurance industry sustainable development also faces the severe test. At this time, it is urgent to reform the current management system of Chinese insurance marketers. Whether we can find a scientific and effective marketing system plays a key role in the rapid and healthy development of our country's life insurance market and even the whole insurance market. This paper introduces the insurance market and its marketer management system in developed countries, America and Japan, and puts forward the significance of the development of the insurance market for us in the light of the current situation of China's insurance market. And then leads to China's current insurance market marketers management system-agent system and employee system. The characteristics of the two systems, the advantages of development and the limitations of the current market in China are expounded. Finally, through the case, we draw a conclusion, and put forward a new marketer management mode, which is suitable for China's national conditions and the development of insurance market, which combines the employee system with the agency system, and puts forward an operational practical scheme. This paper focuses on normative analysis and empirical analysis, and synthetically applies the methods of induction, deduction, classification, comparison and so on, and begins to conduct a comprehensive investigation on the marketer system of our country by means of comparative research methods and combined with advanced experience of foreign countries. Using the method of combining theory with practice, this paper makes a deep research and analysis on the management of insurance marketers in China, and then puts forward some suggestions for development, which makes the research more scientific, reasonable and realistic. It is of practical significance for the sustainable development of insurance industry and the reform of insurance marketer system.
【學(xué)位授予單位】:吉林大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類號(hào)】:F842.3
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