發(fā)布時間：2018-08-07 20:16

【摘要】：高爾夫運動在我國的迅速發(fā)展推動了我國高爾夫旅游熱潮的興起，高爾夫旅游者除擁有一般休閑度假旅游者的特征外，還具有高爾夫球手的特征。為了研究高爾夫旅游者在進行球場選擇時的各影響因素，基于效用最大化理論，，本文引入了離散選擇模型中的NMNL模型進行分析。通過文獻的分析本文選取了感知安全、旅游動機、賽事活動的影響力等2組共11個影響因素作為模型的自變量進行分析，并分別選取了海南與云南各3家高爾夫球場作為因變量構(gòu)建模型，在問卷的信度和效度通過檢驗的基礎(chǔ)上對模型和數(shù)據(jù)進行擬合。擬合的結(jié)果表明，高爾夫旅游者的球場選擇過程是一個劃分為兩個階段的過程，分別為目的地的選擇階段與目的地范圍內(nèi)的高爾夫球場選擇階段，并且這兩個階段相互影響共同作用于高爾夫旅游者球場選擇的整個過程中。在眾多影響高爾夫旅游者球場選擇的因素中，感知安全是影響作用最大的因素，其次是高爾夫旅游者求新奇的旅游動機，而賽事活動的影響力、目的地氣候天氣條件等因素對高爾夫旅游者的球場選擇結(jié)果也具有較大的影響作用。 通過全文的分析，本文認為為了實現(xiàn)高爾夫球場在高爾夫旅游浪潮中又好又快的發(fā)展可以從其經(jīng)營管理與市場營銷兩個角度著手改進。通過對高爾夫球場中硬件設(shè)施的建設(shè)和完善以及服務(wù)實力的不斷提升來增強高爾夫球場的旅游者預(yù)期和實際效用，并不斷加強安全管理以及營造高爾夫氛圍來改善高爾夫球場的經(jīng)營管理；同時注重通過賽事活動增強球場的影響力、重視球場感知形象與口碑的維護，并通過與地方發(fā)展相融合來實現(xiàn)自身的跨越式發(fā)展。
[Abstract]:The rapid development of golf in China has promoted the rise of golf tourism upsurge in China. Golf tourists have the characteristics of golf players in addition to the general characteristics of leisure tourists. In order to study the influencing factors of golf course selection for golf tourists, based on the utility maximization theory, the NMNL model of discrete selection model is introduced to analyze it. Through the analysis of literature, this paper selects two groups of 11 influencing factors, such as perceived security, tourism motivation and influence of events, as the independent variables of the model. Three golf courses in Hainan and Yunnan were selected as dependent variables to construct the model, and the model and data were fitted on the basis of the reliability and validity of the questionnaire. The fitting results show that the course selection process of golf tourists is divided into two stages, namely, the stage of destination selection and the stage of golf course selection within the range of destination. And these two stages influence each other in the whole process of golf course selection. Among the many factors that influence the choice of golf course, perceived security is the most important factor, followed by golf tourists' novelty tourism motivation, and the influence of events. Factors such as destination climate and weather conditions also play an important role in golf course selection. Through the analysis of the whole paper, the author thinks that in order to realize the development of golf course in the wave of golf tourism, it can be improved from the aspects of management and marketing. Through the construction and improvement of the hardware facilities in the golf course and the continuous upgrading of the service strength, to enhance the expectation and practical utility of the golf course tourists, And constantly strengthen the safety management and create a golf atmosphere to improve the management of golf courses; at the same time, pay attention to enhancing the impact of the course through events, attach importance to the perceived image of the course and the maintenance of word of mouth, And through the integration of local development to achieve their own leapfrog development.
【學位授予單位】：暨南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G849.3;F592.6

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本文編號：2171229