發(fā)布時間：2018-08-11 15:02

【摘要】：本文以吉首市鄉(xiāng)村體育旅游作為研究對象，主要采用文獻(xiàn)資料查閱、專家訪談、調(diào)查問卷等研究方法，并充分了解和掌握前人研究成果的基礎(chǔ)上，展開了對吉首市鄉(xiāng)村體育旅游開發(fā)的現(xiàn)狀、制約因素及主要存在問題進(jìn)行了探討，，并提出一系列適合開發(fā)吉首市鄉(xiāng)村體育旅游的對策。論文的研究內(nèi)容具體如下： （1）對鄉(xiāng)村體育旅游開發(fā)理論基礎(chǔ)的闡述，根據(jù)游客對日常生活和旅游方式的需求探討旅游者需求理論；客源市場及產(chǎn)品消費情況根據(jù)旅游市場營銷理論來進(jìn)行分析；在資源利用、產(chǎn)品開發(fā)、傳統(tǒng)文化等方面，并結(jié)合經(jīng)濟的發(fā)展、當(dāng)前利益和長遠(yuǎn)利益，與此同時還要遵從可持續(xù)發(fā)展理論。 （2）本文主要從經(jīng)濟價值和社會文化價值兩方面對吉首市鄉(xiāng)村體育旅游進(jìn)行價值分析。經(jīng)濟價值主要包括發(fā)展鄉(xiāng)村體育旅游對農(nóng)村經(jīng)濟、相關(guān)產(chǎn)業(yè)、農(nóng)村產(chǎn)業(yè)結(jié)構(gòu)、各級政府的收入、農(nóng)村城鎮(zhèn)化進(jìn)程等方面的作用；社會文化價值主要包括發(fā)展鄉(xiāng)村體育旅游對人們的身體健康、生活質(zhì)量、農(nóng)民市場意識、觀念的更新、鄉(xiāng)村景觀及生態(tài)環(huán)境的保護(hù)、鄉(xiāng)村的對外交流、城鄉(xiāng)互動、傳統(tǒng)文化的繼承和發(fā)揚等方面的作用進(jìn)行闡述研究。 （3）吉首市鄉(xiāng)村體育旅游開發(fā)現(xiàn)狀分析作為本文的研究重點。首先吉首市的城市品牌建設(shè)有力的促進(jìn)了鄉(xiāng)村體育旅游的開發(fā)，吉首市旅游局正在極力打造旅游品牌并合理開發(fā)利用旅游資源，這為吉首市鄉(xiāng)村體育旅游開發(fā)提供了政策上的支持。其次對吉首市鄉(xiāng)村體育旅游已有的資源及其產(chǎn)品分別從體育旅游資源和人文體育旅游資源進(jìn)行了現(xiàn)狀分析，并對各旅游景點開發(fā)的產(chǎn)品進(jìn)行了歸總。并較為客觀地分析了吉首市目前鄉(xiāng)村體育旅游開發(fā)過程中出現(xiàn)的問題，主要表現(xiàn)為產(chǎn)品類型單一、體驗性不強；旅游產(chǎn)品特色不顯著、吸引力��；宣傳力度不夠；營銷意識不強，營銷手段落后；缺乏區(qū)域鄉(xiāng)村體育旅游市場規(guī)劃和整體營銷策略；管理與經(jīng)營體制不健全等。 （4）根據(jù)本文研究的內(nèi)容提煉了制約吉首市鄉(xiāng)村體育旅游發(fā)展的因素，主要包括吉首市旅游產(chǎn)業(yè)發(fā)展政策的制約、鄉(xiāng)村經(jīng)濟的發(fā)展水平低、鄉(xiāng)村社會文化落后、鄉(xiāng)村體育旅游服務(wù)的質(zhì)量不高、鄉(xiāng)村體育旅游的經(jīng)營管理方式落伍、鄉(xiāng)村體育旅游的基礎(chǔ)設(shè)施不完備是制約吉首市鄉(xiāng)村體育旅游發(fā)展的主要因素。 （5）提出了健全和完善鄉(xiāng)村體育旅游政策法規(guī)體系、開發(fā)適合市場需求的鄉(xiāng)村體育旅游產(chǎn)品、完善鄉(xiāng)村體育旅游基礎(chǔ)設(shè)施建設(shè)、加強鄉(xiāng)村體育旅游專業(yè)人才培訓(xùn)、加強對鄉(xiāng)村體育旅游管理、加強鄉(xiāng)村體育旅游生態(tài)環(huán)境建設(shè)等促進(jìn)吉首市鄉(xiāng)村體育旅游的相關(guān)對策。
[Abstract]:This paper takes the rural sports tourism of Jishou as the research object, mainly adopts the methods of literature reference, expert interview, questionnaire and so on, and fully understands and grasps the previous research results. This paper probes into the present situation, restrictive factors and main problems of the development of rural sports tourism in Jishou city, and puts forward a series of countermeasures suitable for the development of rural sports tourism in Jishou city. The research contents of this paper are as follows: (1) expound the theoretical basis of rural sports tourism development, and discuss the theory of tourists' demand according to the tourists' demand for daily life and tourism mode; The tourist market and product consumption are analyzed according to the tourism marketing theory; in the aspects of resource utilization, product development, traditional culture, and the combination of economic development, current and long-term interests, At the same time, we should follow the theory of sustainable development. (2) this paper mainly analyzes the value of rural sports tourism in Jishou city from the two aspects of economic value and social and cultural value. The economic value includes the development of rural sports tourism to the rural economy, related industries, rural industrial structure, government income at all levels, rural urbanization process and so on; Social and cultural values mainly include the development of rural sports tourism for people's physical health, quality of life, farmers' market awareness, the renewal of ideas, the protection of rural landscape and ecological environment, rural external exchanges, urban-rural interaction, The inheritance and development of traditional culture and other aspects of the role of the study. (3) the development of rural sports tourism in Jishou as the focus of this study. First of all, the city brand construction of Jishou City has promoted the development of rural sports tourism. The Jishou City Tourism Bureau is trying its best to build the tourism brand and develop and utilize the tourism resources reasonably. This provides policy support for the development of rural sports tourism in Jishou City. Secondly, this paper analyzes the existing resources and products of rural sports tourism in Jishou city from the current situation of sports tourism resources and humanistic sports tourism resources, and makes a total of the products developed by various tourist attractions. And more objective analysis of the current development of rural sports tourism in Jishou City problems, mainly as a single product type, not strong experience, tourism product features are not significant, less attractive, not enough publicity; The marketing consciousness is not strong, the marketing means are backward, the regional rural sports tourism market planning and the overall marketing strategy are lacking; (4) according to the content of this paper, the factors that restrict the development of rural sports tourism in Jishou city are abstracted, including the restriction of the development policy of tourism industry in Jishou city, and the low level of development of rural economy. The rural social culture is backward, the quality of rural sports tourism service is not high, and the management mode of rural sports tourism is out of date. The imperfect infrastructure of rural sports tourism is the main factor that restricts the development of rural sports tourism in Jishou city. (5) it puts forward a sound and perfect policy and regulation system of rural sports tourism. To develop rural sports tourism products suitable for market demand, to improve the infrastructure construction of rural sports tourism, to strengthen the training of rural sports tourism professionals, and to strengthen the management of rural sports tourism; Strengthen rural sports tourism ecological environment construction and other related countermeasures to promote rural sports tourism in Jishou city.
【學(xué)位授予單位】：吉首大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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