CAFTA框架下廣西與云南旅游競爭力比較研究
[Abstract]:In recent years, with the smooth development of the construction of China-ASEAN Free Trade area (CAFTA), the economic and trade cooperation between China and ASEAN countries has been continuously developed, and Guangxi and Yunnan, which are located in the border of the motherland, have been pushed to the center of the China-ASEAN economic circle. It has become an important international channel and hub connecting China and ASEAN, and to a certain extent, it has also formed the relationship of regional cooperation and competition. Tourism, as one of the important fields of China-ASEAN cooperation, with the deepening of cooperation, provides great opportunities and challenges for Guangxi and Yunnan to open up the tourism market and accelerate the development of tourism. In order to stand firm in the fierce market competition, we must actively cultivate and enhance the competitiveness of regional tourism. This paper takes the tourism competitiveness of Guangxi and Yunnan as the research object. Firstly, on the basis of summarizing the previous studies, the paper defines the concepts of competitiveness, industrial competitiveness and tourism competitiveness. This paper analyzes the influence of the establishment of CAFTA on the tourism development of Guangxi and Yunnan. Based on the system theory, location theory, sustainable development theory and so on, the paper starts from the influencing factors of tourism competitiveness. The index system and model of tourism competitiveness evaluation between Guangxi and Yunnan are established under the framework of CAFTA. Then the index system is revised by correlation analysis, and the evaluation index system of tourism competitiveness is determined, which includes 3 primary indexes, 8 secondary indexes and 50 tertiary indexes. In the key part of the paper, the author makes a detailed horizontal comparative analysis of the tourism competitiveness of 12 provinces, cities and autonomous regions enjoying the policy of western development in 2010 by using factor analysis method combined with SPSS statistical software. Through the analysis, we can see that the comprehensive competitiveness of Guangxi tourism in 2010 is slightly stronger than that of Yunnan, among which the competitiveness in the four aspects of resource endowment, human resources, tourism development level and enterprise quality is weaker than that in Yunnan. In addition, the development of tourism competitiveness between Guangxi and Yunnan from 2001 to 2010 is compared and analyzed in detail. Through the analysis, it can be seen that the overall competitiveness of Guangxi and Yunnan has been on the rise in the past ten years. And Yunnan tourism is stronger than Guangxi. Finally, by synthesizing the results of horizontal and vertical analysis of Guangxi and Yunnan, it is concluded that the competitiveness of Guangxi in five aspects, namely, resource endowment, human resources, infrastructure, business environment and tourism enterprise quality, should be enhanced. In view of this, the paper puts forward the countermeasures to improve the competitiveness of Guangxi tourism industry. The research results of this paper are helpful for the region to understand the present situation and potential of tourism development clearly, and provide the theoretical basis for the government to formulate macro-tourism policy, which has certain guiding significance.
【學位授予單位】:廣西大學
【學位級別】:碩士
【學位授予年份】:2012
【分類號】:F127;F592.7
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