越南河內旅游發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-08-16 13:08
【摘要】：區(qū)域旅游發(fā)展戰(zhàn)略作為區(qū)域內旅游發(fā)展的總體性和方向性規(guī)劃,關系到旅游業(yè)的健康和長遠發(fā)展。在介紹越南河內市旅游發(fā)展戰(zhàn)略的基礎、含義、概念、戰(zhàn)略的基礎上,根據數據統(tǒng)計分析越南河內市旅游發(fā)展的現狀。河內旅游發(fā)展資源主要體現在自然旅游資源的天氣、氣候、氣溫、水源、植物次生和人文旅游資源的歷史遺跡文化的寺廟、寶塔,建立河內建筑特色；民族節(jié)日的歷史、文化、藝術、信仰及宗教博物館反映了老百姓的勞動過程、民間習俗及各時間階段的社會變故含；民族性的旅游對象結合了民族的傳統(tǒng)藝術表演、手工藝村、飲食文化的特點；特殊事件。另外,地理位置,社會、經濟、政治中心位置,交通發(fā)展鐵路、公路、航路、水路,以及服務供給商表現于人力資源和河內游客的收入發(fā)展,擴展以及發(fā)展游客市場,每年河內旅游業(yè)的營收不斷增加在社會經濟發(fā)展問題作出貢獻,供款到國家銀庫讓解決勞動者的就業(yè)問題,在經濟機構轉移、在發(fā)揮民族文化與傳統(tǒng)本色做出貢獻。這些的因素有利于河內旅游發(fā)展。 越南河內旅游發(fā)展的環(huán)境具有旅游資源、旅游發(fā)展的人力資源、發(fā)展旅游的政策、旅游發(fā)展之前經驗,但是也難以開發(fā)管理、旅游技術基礎的基本設施、人力資源雖然多但是專業(yè)培訓者效率不高、市場與發(fā)展旅游產品、資金與工藝、國家責任。越南河內旅游發(fā)展與世界各國的經濟、社會、安寧帶來市場機遇,可是也面臨政治的問題、沖突、恐怖、疫病、災難、經濟和財經危機的市場挑戰(zhàn)。 河內的豐富多樣的旅游自然資源、社會環(huán)境有強大改善、交通方便、國家開放政策,匯入世界、越南經濟增長快穩(wěn)定、河內利于越南經濟文化中心,但是旅游產品沒有完整,質量低、自然環(huán)境受到都市化和工業(yè)化的影響、自然環(huán)境正被污染旅游規(guī)劃和管理還被限制,河內旅游競爭能力低,還有待深度發(fā)展。 采用SWOT分析越南河內的旅游發(fā)展的內部和外部環(huán)境,對越南河內旅游業(yè)可以挑選一些主要的戰(zhàn)略包括：深入市場吸引國內和國外游客戰(zhàn)略、發(fā)展旅游產品戰(zhàn)略、聯合合營戰(zhàn)略、提高人力質量戰(zhàn)略、健全旅游管理體制,保證旅游業(yè)健康發(fā)展等。河內旅游發(fā)展的戰(zhàn)略目標和戰(zhàn)略選擇充分挖出越南河內自然生態(tài)與文化旅游資源,細分旅游市場,加強精品品牌建設,以自然、文化旅游為基礎,以休閑養(yǎng)生旅游為重,以生態(tài)旅游和商務會議旅游為新增長點。 近期目標把越南河內建成“越南旅游精品”實現經濟效益的快速增長；長遠目標使越南河內旅游保持持續(xù)競爭優(yōu)勢。戰(zhàn)略定位的性質定位的規(guī)劃建設在嚴格保護現有湖水、人文景觀資源以及自然風貌的基礎上,把越南河內成為以自然山水生態(tài)景觀河道教文化人文景觀為主要特色的越南名湖；形象定位是旅游景區(qū)整體內涵的集中體現；功能定位以為發(fā)展核心,以發(fā)展為重點,以商務旅游為輔。 河內基本的戰(zhàn)略選擇政府主導型戰(zhàn)略實施政府主導、市場運作、企業(yè)經營、全社會參與旅游開發(fā)的戰(zhàn)略；可持續(xù)發(fā)展戰(zhàn)略應該堅持有效保護與合理利用開發(fā)相結合；發(fā)展旅游產品的戰(zhàn)略需要開展多樣化的產品,提高競爭位置；區(qū)域與國際旅游聯合戰(zhàn)略非常重要；深入市場吸引國內與國外游客的戰(zhàn)略。 為實現越南河內旅游發(fā)展的這些戰(zhàn)略,主要的措施及對策是：健全旅游管理體制,保證旅游業(yè)健康發(fā)展首先要健全組織機構,按照“統(tǒng)一領導,明確職責,分清主次,相互配合”的原則；保護自然環(huán)境和文化遺產,實現可持續(xù)發(fā)展建立保留規(guī)劃及重修人文旅游資源的問題不僅僅是國家的任務、河內的人民而且是正在把文化歷史遺跡當成營業(yè)對象的旅游業(yè),保留重修遺跡是在未來的河內旅游成功因素之一；發(fā)展多樣產品的措施需要設計出發(fā)于不僅向目標是國內旅游客市場而且國際旅游客市場的觀點；加強能力旅游營業(yè)挑戰(zhàn)的措施：決定游客需求及市場選擇的目的、建設及發(fā)展旅游產品符合提高產品質量的基礎,促進廣播、推銷、擴大市場活動與旅行企業(yè)及業(yè)務提供者合作,提高人員隊伍質量、企業(yè)管理,建設、開展運用質量管理系統(tǒng),宣傳、促銷旅游的措施,發(fā)展人力資源的措施,發(fā)展旅游牢固的措施,資金的措施。
[Abstract]:As the overall and directional planning of regional tourism development, regional tourism development strategy is related to the health and long-term development of tourism. On the basis of introducing the basis, meaning, concept and strategy of Hanoi tourism development strategy in Vietnam, this paper analyzes the present situation of Hanoi tourism development in Vietnam according to the data. The temples, pagodas, historical relics and cultures of natural tourist resources, including weather, climate, temperature, water sources, plant secondary and cultural resources, should be embodied in the establishment of Hanoi architectural features; the history, culture, art, beliefs and religious museums of national festivals reflect the working process of the common people, folk customs and social changes at various stages of time. In addition, geographical location, social, economic, political center, transportation development, railways, highways, airways, waterways, and service providers are manifested in the development, expansion and distribution of human resources and the income of Hanoi tourists. Developing tourist market, increasing revenue of Hanoi's tourism every year contributes to social and economic development, contributing to the national treasury to solve the employment problem of workers, transferring to economic institutions, and contributing to the development of Hanoi's tourism.
Hanoi tourism development environment in Vietnam has tourism resources, tourism development of human resources, tourism development policies, tourism development experience before, but also difficult to develop and manage the basic facilities of tourism technology, although there are many human resources but professional trainers inefficient, market and development of tourism products, capital and technology, state responsibility Ren. Hanoi tourism development in Vietnam and the economic, social and tranquil world bring market opportunities, but it also faces political problems, conflicts, terror, epidemics, disasters, economic and financial crises of the market challenges.
Hanoi's rich and varied tourism natural resources, strong improvement in social environment, convenient transportation, national open policy, joining the world, rapid and stable economic growth in Vietnam, Hanoi is conducive to Vietnam's economic and cultural center, but tourism products are not complete, low quality, the natural environment is affected by urbanization and industrialization, the natural environment is being polluted Tourism Tourism planning and management are also limited. Hanoi's tourism competitiveness is low and needs further development.
SWOT is used to analyze the internal and external environment of tourism development in Hanoi, Vietnam. Some main strategies can be selected for the tourism industry in Hanoi, Vietnam, which include: the strategy of attracting domestic and foreign tourists to the market, the strategy of developing tourism products, the strategy of joint venture, the strategy of improving the quality of manpower, the Tourism Management system, and the healthy development of tourism industry. Hanoi tourism development strategic objectives and strategic choices to fully tap the natural ecology and cultural tourism resources in Hanoi, Vietnam, tourism market segmentation, strengthen the construction of high-quality brand, based on natural and cultural tourism, leisure and health tourism as the focus, eco-tourism and business conference tourism as a new growth point.
The short-term goal is to build Hanoi into a "Vietnamese tourism boutique" to achieve rapid economic growth; the long-term goal is to maintain a sustainable competitive advantage for Hanoi tourism in Vietnam. However, the landscape ecological landscape, River culture and humanistic landscape are the main characteristics of Vietnam's famous lakes; image positioning is the concentrated reflection of the overall connotation of tourist attractions; function positioning is the core of development, development as the focus, supplemented by business tourism.
Hanoi's basic strategic choice is government-led strategy, market operation, enterprise operation, and the whole society's participation in tourism development strategy; sustainable development strategy should adhere to the combination of effective protection and rational utilization and development; the development of tourism products strategy needs to carry out diversified products, improve the competitive position; region and The joint strategy of international tourism is very important, and the strategy of attracting tourists from both domestic and overseas markets is very important.
In order to realize these strategies of tourism development in Hanoi, Vietnam, the main measures and Countermeasures are: to improve the tourism management system and ensure the healthy development of the tourism industry, first of all, to improve the organizational structure, in accordance with the principle of "unified leadership, clear responsibilities, distinguish priorities, and cooperate with each other"; to protect the natural environment and cultural heritage, to achieve sustainable development and establish protection The problem of planning and rebuilding the cultural and historical relics is not only the task of the state, but also the tourism industry which is taking cultural and historical relics as its business object. The view of the tourist market and the international tourist market; measures to strengthen the capacity of the tourist business challenges: to determine the purpose of tourist demand and market choice, to build and develop tourist products in line with the basis for improving product quality, to promote broadcasting, marketing, to expand market activities, to cooperate with travel enterprises and business providers, and to improve the quality of the staff. Enterprise management, construction, implementation of the use of quality management system, publicity, promotion of tourism measures, measures to develop human resources, development of tourism solid measures, capital measures.
【學位授予單位】：廣西師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F593.33
本文編號：2186074
[Abstract]:As the overall and directional planning of regional tourism development, regional tourism development strategy is related to the health and long-term development of tourism. On the basis of introducing the basis, meaning, concept and strategy of Hanoi tourism development strategy in Vietnam, this paper analyzes the present situation of Hanoi tourism development in Vietnam according to the data. The temples, pagodas, historical relics and cultures of natural tourist resources, including weather, climate, temperature, water sources, plant secondary and cultural resources, should be embodied in the establishment of Hanoi architectural features; the history, culture, art, beliefs and religious museums of national festivals reflect the working process of the common people, folk customs and social changes at various stages of time. In addition, geographical location, social, economic, political center, transportation development, railways, highways, airways, waterways, and service providers are manifested in the development, expansion and distribution of human resources and the income of Hanoi tourists. Developing tourist market, increasing revenue of Hanoi's tourism every year contributes to social and economic development, contributing to the national treasury to solve the employment problem of workers, transferring to economic institutions, and contributing to the development of Hanoi's tourism.
Hanoi tourism development environment in Vietnam has tourism resources, tourism development of human resources, tourism development policies, tourism development experience before, but also difficult to develop and manage the basic facilities of tourism technology, although there are many human resources but professional trainers inefficient, market and development of tourism products, capital and technology, state responsibility Ren. Hanoi tourism development in Vietnam and the economic, social and tranquil world bring market opportunities, but it also faces political problems, conflicts, terror, epidemics, disasters, economic and financial crises of the market challenges.
Hanoi's rich and varied tourism natural resources, strong improvement in social environment, convenient transportation, national open policy, joining the world, rapid and stable economic growth in Vietnam, Hanoi is conducive to Vietnam's economic and cultural center, but tourism products are not complete, low quality, the natural environment is affected by urbanization and industrialization, the natural environment is being polluted Tourism Tourism planning and management are also limited. Hanoi's tourism competitiveness is low and needs further development.
SWOT is used to analyze the internal and external environment of tourism development in Hanoi, Vietnam. Some main strategies can be selected for the tourism industry in Hanoi, Vietnam, which include: the strategy of attracting domestic and foreign tourists to the market, the strategy of developing tourism products, the strategy of joint venture, the strategy of improving the quality of manpower, the Tourism Management system, and the healthy development of tourism industry. Hanoi tourism development strategic objectives and strategic choices to fully tap the natural ecology and cultural tourism resources in Hanoi, Vietnam, tourism market segmentation, strengthen the construction of high-quality brand, based on natural and cultural tourism, leisure and health tourism as the focus, eco-tourism and business conference tourism as a new growth point.
The short-term goal is to build Hanoi into a "Vietnamese tourism boutique" to achieve rapid economic growth; the long-term goal is to maintain a sustainable competitive advantage for Hanoi tourism in Vietnam. However, the landscape ecological landscape, River culture and humanistic landscape are the main characteristics of Vietnam's famous lakes; image positioning is the concentrated reflection of the overall connotation of tourist attractions; function positioning is the core of development, development as the focus, supplemented by business tourism.
Hanoi's basic strategic choice is government-led strategy, market operation, enterprise operation, and the whole society's participation in tourism development strategy; sustainable development strategy should adhere to the combination of effective protection and rational utilization and development; the development of tourism products strategy needs to carry out diversified products, improve the competitive position; region and The joint strategy of international tourism is very important, and the strategy of attracting tourists from both domestic and overseas markets is very important.
In order to realize these strategies of tourism development in Hanoi, Vietnam, the main measures and Countermeasures are: to improve the tourism management system and ensure the healthy development of the tourism industry, first of all, to improve the organizational structure, in accordance with the principle of "unified leadership, clear responsibilities, distinguish priorities, and cooperate with each other"; to protect the natural environment and cultural heritage, to achieve sustainable development and establish protection The problem of planning and rebuilding the cultural and historical relics is not only the task of the state, but also the tourism industry which is taking cultural and historical relics as its business object. The view of the tourist market and the international tourist market; measures to strengthen the capacity of the tourist business challenges: to determine the purpose of tourist demand and market choice, to build and develop tourist products in line with the basis for improving product quality, to promote broadcasting, marketing, to expand market activities, to cooperate with travel enterprises and business providers, and to improve the quality of the staff. Enterprise management, construction, implementation of the use of quality management system, publicity, promotion of tourism measures, measures to develop human resources, development of tourism solid measures, capital measures.
【學位授予單位】：廣西師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F593.33
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