發(fā)布時間：2018-06-05 12:35

  本文選題：事實標(biāo)準(zhǔn) + 使用意向��； 參考：《吉林大學(xué)》2017年碩士論文

【摘要】：近些年來,國內(nèi)外眾多學(xué)者對事實標(biāo)準(zhǔn)進行了較多的研究,人們對于事實標(biāo)準(zhǔn)的認(rèn)識也在逐漸深入。本文以計劃行為理論及TPB模型為基礎(chǔ),嘗試對影響汽車產(chǎn)業(yè)技術(shù)人員事實標(biāo)準(zhǔn)使用意向的因素進行探究。同時,本文將計劃行為理論模型進行適當(dāng)?shù)难由旌屯卣?對計劃行為理論是否在汽車產(chǎn)業(yè)情境下具備較好的解釋、預(yù)測能力和指導(dǎo)意義進行研究。本文首先大量研讀技術(shù)標(biāo)準(zhǔn)、事實標(biāo)準(zhǔn)、計劃行為理論、感知風(fēng)險、感知價值等構(gòu)念的相關(guān)文獻,對以往的學(xué)術(shù)研究成果進行梳理,并進一步提出本研究的邏輯假設(shè)與研究模型,繼而以調(diào)查研究的方法對假設(shè)進行驗證。根據(jù)前期大量的文獻閱讀及專家訪談等工作,初步選定本研究測量各項構(gòu)念所需量表。經(jīng)過對初步整合后的量表進行前測后,最終形成了整合后的問卷,共包括三個部分:第一部分——引言;第二部分——人口統(tǒng)計部分;第三部分——量表部分。整合后的問卷共包括23個問項,涉及到人口統(tǒng)計信息及六項核心構(gòu)念的測量。本次調(diào)查共發(fā)放182份電子問卷,經(jīng)過剔除存在作答時間過短等問題的部分問卷后,最終回收有效問卷153份,有效問卷率84.1%。在對問卷進行了信度及效度檢驗的基礎(chǔ)上,本文應(yīng)用統(tǒng)計分析軟件SPSS和AMOS對收集的數(shù)據(jù)進行了統(tǒng)計學(xué)分析。多元線性回歸輸出結(jié)果顯示使用態(tài)度、主觀規(guī)范、知覺行為控制、感知風(fēng)險和感知價值與使用意向的標(biāo)準(zhǔn)系數(shù)分別為0.004、0.356、0.075、-0.025和0.468。其中使用態(tài)度、主觀規(guī)范、知覺行為控制和感知價值的標(biāo)準(zhǔn)系數(shù)為正值,最大的為感知價值與使用意向的標(biāo)準(zhǔn)系數(shù),為0.468,最小的為使用態(tài)度與使用意向之間的標(biāo)準(zhǔn)系數(shù),為0.004,主觀規(guī)范和知覺行為控制與使用意向的標(biāo)準(zhǔn)系數(shù)居中,分別為0.356和0.075。感知風(fēng)險與使用意向之間的標(biāo)準(zhǔn)系數(shù)為-0.033,呈負(fù)值。以使用態(tài)度、主觀規(guī)范、知覺行為控制、感知風(fēng)險和感知價值為自變量,以使用價值為因變量進行t檢驗,t值分別為0.063、5.028、1.036、-0.497和6.172,其中使用態(tài)度、知覺行為控制和感知風(fēng)險對應(yīng)的t值絕對值小于1.96,這表明在=0.05的情況下,使用態(tài)度、知覺行為控制和感知風(fēng)險與使用意向的影響關(guān)系不顯著,而主觀規(guī)范和感知價值對應(yīng)的t值大于1.96,并且大于2.58,這表明在=0.01的情況下,主管規(guī)范和感知價值與使用意向的影響關(guān)系顯著。另外,使用態(tài)度、主觀規(guī)范、知覺行為控制、感知風(fēng)險和感知價值t檢驗對應(yīng)的P值分別為0.950、0.000、0.302、0.620和0.000,同樣可以得到與前述一致的假設(shè)檢驗結(jié)論。分析的結(jié)果表明,汽車產(chǎn)業(yè)技術(shù)人員事實標(biāo)準(zhǔn)使用態(tài)度、知覺行為控制、感知風(fēng)險對汽車產(chǎn)業(yè)技術(shù)人員事實標(biāo)準(zhǔn)使用意向影響不顯著,而汽車產(chǎn)業(yè)技術(shù)人員事實標(biāo)準(zhǔn)主觀規(guī)范和感知價值則對其使用意向影響顯著。
[Abstract]:In recent years, many scholars at home and abroad have carried out more research on the criterion of fact, and people's understanding of the criterion of fact is gradually deepening. Based on the theory of planning behavior and the TPB model, this paper attempts to explore the factors that affect the intention of using the factual standards of technicians in automobile industry. At the same time, this paper extends and extends the theory of planning behavior properly, and studies whether the theory of planning behavior has better explanation, prediction ability and guiding significance in the context of automobile industry. In this paper, we first read a large number of technical standards, standards of fact, planning behavior theory, perceived risk, perceived value and other related literature, to sort out the previous academic research results. Furthermore, the logical hypothesis and the research model of this study are put forward, and then the hypothesis is verified by the method of investigation and research. Based on a large amount of literature reading and expert interviews, this study preliminarily selected the scales needed to measure the structures. After the pre-test of the preliminary integrated scale, the integrated questionnaire was formed, which consists of three parts: the first part, the introduction, the second part, the demographic part, and the third part, the scale part, which consists of three parts: the first part, the introduction, the second part, the demographics part, and the third part, the scale part. The integrated questionnaire consists of 23 questions, including demographic information and six core structure measurements. A total of 182 electronic questionnaires were distributed in this survey. After excluding some questionnaires with short time, 153 valid questionnaires were collected, and the valid questionnaire rate was 84.1%. Based on the reliability and validity test of the questionnaire, the statistical analysis software SPSS and AMOS were used to analyze the collected data. The standard coefficients of attitude, subjective norm, perceptual behavior control, perceived risk, perceived value and intention of use were 0.004 / 0.356 / 0.075 / -0.025 and 0.468, respectively. Among them, the standard coefficients of using attitude, subjective norm, perceptual behavior control and perceived value are positive, the largest is the standard coefficient of perceived value and intention of use, 0.468, and the smallest is the standard coefficient between using attitude and intention of use. The standard coefficients of subjective norm and perceptual behavior control and use intention were in the middle of 0.356 and 0.075, respectively. The standard coefficient between perceived risk and use intention was-0.033, which was negative. Using attitude of use, subjective norm, control of perceptual behavior, perceived risk and perceived value as independent variables, t test t values of using value as dependent variables were 0.063 / 5.028 / 1.036 / -0.497 and 6.172, respectively. The absolute value of t value corresponding to perceptual behavior control and perceived risk was less than 1.96, which indicated that there was no significant relationship between use attitude, perceptual behavior control and perceived risk and intention of use under the condition of 0.05. The t value of subjective norm and perceived value was greater than 1.96 and 2.58, which indicated that the influence of supervisor norm and perceived value on the intention to use was significant in the case of 0.01. In addition, the corresponding P values of attitude, subjective norms, perceptual behavior control, perceived risk and perceived value t test are 0.950 / 0.000 / 0.302 / 0.620 and 0.000 respectively. The results show that the attitude, perceptual behavior control and perceived risk have no significant influence on the intention to use the factual standards of automotive technicians. The subjective criterion and perceived value of the fact standard of automobile technicians have a significant influence on their intention to use.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.471;F272.92

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