發(fā)布時間：2018-03-27 19:29

  本文選題：現(xiàn)代零售終端　切入點：保定煙草公司　出處：《河北大學》2017年碩士論文

【摘要】：保定煙草公司在《國家局關于加強現(xiàn)代零售終端建設工作的意見》和《現(xiàn)代零售終端建設指引》等文件的要求下,圍繞“卷煙上水平”基本戰(zhàn)略方針,積極與現(xiàn)代零售終端建立良好客我關系,優(yōu)化資源配置,改變煙草零售終端發(fā)展方式,加強現(xiàn)代零售終端建設工作。本文以保定煙草公司現(xiàn)代零售終端的建設為研究對象,在界定現(xiàn)代零售終端內(nèi)涵的基礎上,立足保定煙草現(xiàn)代零售終端建設實際情況,發(fā)現(xiàn)保定煙草從2014年開始正式建設現(xiàn)代零售終端,通過采取“加強網(wǎng)上操作指導+加強卷煙陳列指導+加強卷煙推介指導+加強庫存盤點指導+加強經(jīng)營分析指導”五大舉措,在“一店一品”管理模式和行業(yè)協(xié)會管理抓手的協(xié)同下,取得不錯的建設成效。但,保定煙草現(xiàn)代零售終端建設運行中也暴露出現(xiàn)代零售終端建設認識不到位、需求挖掘不夠、信息化水平不高、建設后勁不足和功能發(fā)揮不強勁等問題。為了更好的建設現(xiàn)代零售終端,分析出現(xiàn)建設問題的原因,對癥下藥,得知因現(xiàn)代零售終端理念未貫徹煙草行業(yè)要求,未突出以客戶為中心,不符客戶需求,科技支撐滯后,導致現(xiàn)代零售終端建設運行出現(xiàn)問題。保定煙草公司結合現(xiàn)代零售終端建設存在問題及原因分析,明確未來建設方向和重點,遵循“統(tǒng)一認識,真正重視+統(tǒng)籌規(guī)劃,穩(wěn)步實施+典型示范,發(fā)揮功能+創(chuàng)新服務,保障利益”建設原則,提出保定煙草公司現(xiàn)代零售終端建設對策,嚴格控制準入門檻,明確現(xiàn)代零售終端高標準(合理選擇現(xiàn)代零售終端+多樣條件確定入圍名單+多頭合作負責實地驗收),穩(wěn)步推進標準建設,帶動傳統(tǒng)終端向現(xiàn)代化轉(zhuǎn)變(明確五個統(tǒng)一標準出樣+加強現(xiàn)代零售專題培訓+配備現(xiàn)代終端設施設備),加強現(xiàn)代推介指導,提高現(xiàn)代零售終端經(jīng)營能力(加強現(xiàn)代終端信息收集+整合媒體營銷推薦資源+推進新商盟網(wǎng)絡訂配貨),并提出加強人才隊伍建設、拓寬建設資金來源和成立監(jiān)督考核小組,以保障現(xiàn)代零售終端的優(yōu)化建設。
[Abstract]:Baoding Tobacco Company, at the request of "opinions of the State Bureau on strengthening the Construction of Modern Retail Terminal" and "Guide to the Construction of Modern Retail Terminal", revolves around the basic strategic policy of "the level of cigarettes". To establish a good relationship with modern retail terminals, optimize the allocation of resources, change the development mode of tobacco retail terminals, and strengthen the construction of modern retail terminals. This paper takes the construction of modern retail terminals in Baoding Tobacco Company as the research object. On the basis of defining the connotation of modern retail terminal, based on the actual situation of modern tobacco retail terminal construction in Baoding, it is found that Baoding Tobacco has been formally building modern retail terminal since 2014. Through "strengthening the online operation guidance, strengthening the cigarette display guidance, strengthening the cigarette introduction guidance, strengthening the inventory inventory guidance and strengthening the operation analysis guidance", With the cooperation of the "one store, one product" management mode and the management of the trade association, good construction results have been achieved. However, in the construction and operation of the modern tobacco retail terminal in Baoding, it is also revealed that the understanding of the modern retail terminal construction is not in place and the demand mining is not enough. In order to better build modern retail terminals, analyze the causes of the construction problems and give the right remedy to the case, the information level is not high, the construction stamina is not enough and the function is not strong enough. Knowing that the modern retail terminal concept has not carried out the requirements of the tobacco industry, has not focused on the customer as the center, does not meet the needs of the customers, and has lagged behind in scientific and technological support, This will lead to problems in the construction and operation of modern retail terminals. Baoding Tobacco Company has analyzed the existing problems and causes of the construction of modern retail terminals, made clear the direction and key points of future construction, followed the "unified understanding, and really attached importance to overall planning," Steadily implement typical demonstration, bring into play function innovation service, safeguard benefit "construction principle, put forward modern retail terminal construction countermeasure of Baoding tobacco company, strictly control entrance threshold, Identify the high standards of modern retail terminals (reasonably select various conditions for modern retail terminals, determine shortlist, and cooperate with multiple heads to be responsible for field acceptance and acceptance, and steadily advance the construction of standards, To promote the transformation of traditional terminals to modernization (to make clear the five unified standards to sample and strengthen the training of modern retail special topics with modern terminal facilities and equipment, and to strengthen the guidance for modern promotion, To enhance the management ability of modern retail terminals (to strengthen the information collection of modern terminals and integrate the media marketing recommendation resources to promote the new commercial alliance network ordering and distribution, and to propose strengthening the construction of talent teams, widening the sources of construction funds and setting up supervision and examination groups, In order to ensure the optimization of modern retail terminal construction.
【學位授予單位】：河北大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F721

【參考文獻】

相關期刊論文 前10條

1 劉葭;;企業(yè)培訓也要“互聯(lián)網(wǎng)+”——淺析煙草行業(yè)如何運用“互聯(lián)網(wǎng)+企業(yè)培訓”模式[J];湖南煙草;2016年05期

2 覃榮;王吉斌;劉軍;王玨;姜棱煒;;中國煙草行業(yè)推進“互聯(lián)網(wǎng)+”行動計劃與供給側結構性改革的探討[J];市場論壇;2016年09期

3 王保智;;淺析“互聯(lián)網(wǎng)+”時代煙草商業(yè)企業(yè)應樹立的互聯(lián)網(wǎng)思維[J];全國商情;2016年13期

4 姜未冬;;煙草商業(yè)企業(yè)“互聯(lián)網(wǎng)+”經(jīng)營策略研究[J];現(xiàn)代商業(yè);2016年11期

5 張永開;張力;;全面深化改革下我國煙草行業(yè)零售終端的改革模式研究[J];價值工程;2016年10期

6 王保智;;煙草商業(yè)企業(yè)引入“互聯(lián)網(wǎng)+”路徑淺析[J];全國商情;2016年07期

7 張應;;煙草制品零售終端合理布局的調(diào)研與思考[J];經(jīng)營管理者;2016年02期

8 ;應用互聯(lián)網(wǎng)+創(chuàng)新科普宣傳活動——貴州省煙草學會2015年全國科普日活動報道[J];中國煙草學報;2015年05期

9 潘劍雄;謝新宇;;益陽煙草現(xiàn)代零售終端職能化集群建設及應用研究[J];商場現(xiàn)代化;2015年29期

10 江光中;江明珠;;利用移動互聯(lián)網(wǎng)+建設煙草商業(yè)市場化航母研究[J];企業(yè)技術開發(fā);2015年27期

相關會議論文 前5條

1 晁源;;精益管理理念在煙草零售終端建設工作中的應用思考[A];中國煙草學會2016年度優(yōu)秀論文匯編——卷煙流通主題[C];2016年

2 費鐵橋;;郴州煙草B2C&H現(xiàn)代零售終端營銷新模式研究應用[A];中國煙草學會2016年度優(yōu)秀論文匯編——卷煙流通主題[C];2016年

3 陳樂環(huán);潘博;;“互聯(lián)網(wǎng)+”背景下煙草商業(yè)企業(yè)卷煙“網(wǎng)訂店取”終端配送服務模式的構建[A];中國煙草學會2016年度優(yōu)秀論文匯編——電子商務與物流主題[C];2016年

4 馮冰;邢連斌;;卷煙零售終端的“客戶自治”機制研究——以北京市昌平煙草的街區(qū)小組活動為例[A];中國煙草學會2016年度優(yōu)秀論文匯編——煙草經(jīng)濟與管理主題[C];2016年

5 桂兵朗;鮑立新;戴聲學;李亞平;;煙草專賣網(wǎng)格化管理中的零售終端動態(tài)評價方法研究[A];中國煙草學會2015年度優(yōu)秀論文匯編[C];2015年

相關重要報紙文章 前1條

1 李璐璐;;優(yōu)化終端服務 維護終端利益[N];東方煙草報;2010年

，

本文編號：1672922