發(fā)布時(shí)間：2018-06-06 16:38

  本文選題：網(wǎng)絡(luò) + 商家�。� 參考：《財(cái)會(huì)月刊》2013年07期

【摘要】：正"紅包"是支付寶公司為賣(mài)家提供的一項(xiàng)增值服務(wù),也是網(wǎng)絡(luò)商家的一種促銷(xiāo)方式,由賣(mài)家批量發(fā)送給用戶(hù),用于支付寶交易中的虛擬優(yōu)惠券。紅包所抵用金額,由發(fā)送紅包的賣(mài)家承擔(dān)。支付寶紅包為現(xiàn)金紅包,又分為禮儀紅包和促銷(xiāo)紅包。本文主要對(duì)商家的促銷(xiāo)紅包會(huì)計(jì)處理問(wèn)題作分析。
[Abstract]:"Red envelopes" is a value-added service provided by Alipay Company for sellers, and it is also a promotion method of online merchants, which is sent to users in batches by sellers and used for virtual coupons in Alipay transactions. The balance of the red envelopes shall be borne by the seller who sends the red envelopes. Alipay red envelopes for cash red envelopes, also divided into etiquette red envelopes and promotional red envelopes. This article mainly analyzes the business promotion red envelopes accounting problems.
【作者單位】： 重慶工商大學(xué)會(huì)計(jì)學(xué)院;
【分類(lèi)號(hào)】：F231.4;F274
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本文編號(hào)：1987405