發(fā)布時(shí)間：2018-06-11 20:50

  本文選題：醫(yī)藥物流 + 聯(lián)盟采購(gòu)��； 參考：《天津大學(xué)》2013年碩士論文

【摘要】：我國(guó)醫(yī)藥行業(yè)迅猛發(fā)展的今天，醫(yī)藥零售行業(yè)內(nèi)部競(jìng)爭(zhēng)日益激烈，新醫(yī)改政策的不斷落實(shí)，醫(yī)療保障制度的不斷完善，享有醫(yī)療保險(xiǎn)的人群不斷擴(kuò)大，以及醫(yī)院醫(yī)療報(bào)銷范圍的進(jìn)一步擴(kuò)增，使醫(yī)藥零售連鎖企業(yè)面對(duì)的經(jīng)營(yíng)壓力與日俱增。從傳統(tǒng)意義上，醫(yī)藥零售企業(yè)經(jīng)營(yíng)管理擴(kuò)展的空間已經(jīng)很小，而且成效甚微，相比之下，物流運(yùn)營(yíng)管理[1]的創(chuàng)新以及改進(jìn)實(shí)施卻具有非常大的空間可以挖掘。 醫(yī)藥零售企業(yè)已經(jīng)意識(shí)到提升企業(yè)經(jīng)營(yíng)管理水平尤其是物流管理水平的重要性，物流管理已成為企業(yè)經(jīng)營(yíng)管理的重要組成部分。而我國(guó)醫(yī)藥零售企業(yè)的物流管理水平相對(duì)落后，管理及運(yùn)營(yíng)成本偏高。在所有的物流成本中，藥品的采購(gòu)、倉(cāng)儲(chǔ)及配送成本占總成本相當(dāng)大的比重。建立醫(yī)藥零售企業(yè)的現(xiàn)代物流體系[2]、如采購(gòu)聯(lián)盟、聯(lián)合庫(kù)存、物流托管等新的物流模式的出現(xiàn)，為有效控制和降低物流成本，提高物流效率提供了成功的經(jīng)驗(yàn)。創(chuàng)造企業(yè)第三利潤(rùn)源泉[3]已成為保證我國(guó)醫(yī)藥零售企業(yè)持續(xù)穩(wěn)定發(fā)展的有效手段之一。 本文以我國(guó)醫(yī)藥銷售業(yè)績(jī)百?gòu)?qiáng)之一的北京某醫(yī)藥零售企業(yè)（以下稱A企業(yè)）的物流經(jīng)營(yíng)模式的發(fā)展與轉(zhuǎn)變?yōu)槔�，結(jié)合我國(guó)中小型醫(yī)藥零售企業(yè)物流運(yùn)營(yíng)的現(xiàn)狀，，闡述控制物流成本，提高物流效率[4]的相關(guān)途徑與操作方法。
[Abstract]:With the rapid development of the pharmaceutical industry in China, the competition within the pharmaceutical retail industry is becoming increasingly fierce, the new medical reform policy has been implemented, the medical security system has been continuously improved, and the number of people enjoying medical insurance has been expanding. As well as the further expansion of hospital medical reimbursement scope, pharmaceutical retail chain enterprises are facing increasing business pressure. In the traditional sense, the scope for expansion of the management of pharmaceutical retail enterprises has been very small, and there has been little success. The innovation and improvement of logistics management have great space to be excavated. Pharmaceutical retailing enterprises have realized the importance of improving the level of management, especially the level of logistics management. Logistics management has become an important part of enterprise management. However, the level of logistics management of Chinese pharmaceutical retail enterprises is relatively backward, and the management and operation costs are high. Of all logistics costs, drug procurement, warehousing and distribution costs account for a significant proportion of total costs. The establishment of modern logistics system for pharmaceutical retailing enterprises, such as the emergence of new logistics modes, such as purchasing alliance, joint inventory and logistics custody, provides a successful experience for effectively controlling and reducing logistics costs and improving logistics efficiency. Creating the third profit source of enterprises [3] has become one of the effective means to ensure the sustained and stable development of Chinese pharmaceutical retail enterprises. In this paper, a pharmaceutical retail enterprise in Beijing (hereinafter referred to as "A enterprise") is one of the top 100 pharmaceutical sales enterprises in China. For example, the development and transformation of logistics management mode Combined with the current situation of logistics operation of small and medium-sized pharmaceutical retail enterprises in China, this paper expounds the relevant ways and operation methods of controlling logistics cost and improving logistics efficiency [4].
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F253.7;F721

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本文編號(hào)：2006652