試析女性時尚資訊網(wǎng)站對女性消費的引導
發(fā)布時間：2018-11-12 19:16
【摘要】：媒介與消費之間的關系一直受到傳播學界的重視,對于電視、雜志、廣告與消費關系的研究已日趨成熟,網(wǎng)絡傳播與消費也得到越來越多的關注。本研究是在已有的電視、雜志或廣告與消費關系的研究基礎上,主要從傳播學角度,同時借助社會學、心理學和消費者行為學等學科理論,探究女性時尚資訊網(wǎng)站對女性消費的引導。 消費社會背景下,越來越多的商家開始選擇網(wǎng)絡媒介作為信息傳播最具影響力和勸服力的平臺,使之成為商品與消費者之間的溝通橋梁。而網(wǎng)絡媒介在巨大利潤回報的誘惑下積極參與了這場互動。在這場互動中更多地表現(xiàn)出的是網(wǎng)絡媒介對消費的引導。本文試圖在消費文化的背景下,以一個全新的視角,采用問卷調(diào)查與個案分析法,借用議程設置、索緒爾的能指與所指等理論,以三大女性時尚資訊網(wǎng)站(瑞麗女性網(wǎng)、太平洋女性網(wǎng)、妝點網(wǎng))為研究樣本,梳理了女性消費在女性時尚資訊網(wǎng)站引導下呈現(xiàn)的新特征,并通過分析女性時尚資訊網(wǎng)站頻道、文字、圖片、廣告的設置,來研究女性時尚資訊網(wǎng)站對“美麗消費”的營造、對時尚消費的指引及對商品符號價值的構建,從而總結出女性時尚資訊網(wǎng)站引導女性消費的具體方式,并指出引導過程中出現(xiàn)的問題及相應的對策。因此,此研究非常具有學術意義和現(xiàn)實意義。
[Abstract]:The relationship between media and consumption has been paid attention to by the communication circles. The research on the relationship between TV, magazines, advertising and consumption has become more and more mature, and more attention has been paid to the network communication and consumption. This study is based on the existing research on the relationship between television, magazines or advertising and consumption, mainly from the perspective of communication, and at the same time, with the help of sociology, psychology, consumer behavior and other disciplines. Explore the female fashion information website to guide the female consumption. Under the background of consumer society, more and more businesses begin to choose network media as the most influential and persuasive platform for information dissemination, which makes it a bridge between commodities and consumers. And the network medium in the huge profit returns under the temptation to participate in this interaction actively. In this interaction, more shows that the network of media to guide consumption. In the context of consumer culture, this paper attempts to use questionnaire survey and case analysis, using the theory of agenda setting, Saussure's signifier and signifier, to use three female fashion information websites (Ruili Feminine Web site) in a completely new perspective. Pacific Women's Web, dressing Point) as a research sample, combing the new features of women's consumption under the guidance of women's fashion information website, and by analyzing the setting of women's fashion information website channels, words, pictures and advertisements, To study the construction of "beautiful consumption", the guide to fashion consumption and the construction of commodity symbol value of female fashion information website, so as to sum up the concrete ways that women fashion information website can guide women to consume. And pointed out the problems in the process of guidance and the corresponding countermeasures. Therefore, this study is of academic and practical significance.
【學位授予單位】：華中科技大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G206-F;C913.3
本文編號：2327976
[Abstract]:The relationship between media and consumption has been paid attention to by the communication circles. The research on the relationship between TV, magazines, advertising and consumption has become more and more mature, and more attention has been paid to the network communication and consumption. This study is based on the existing research on the relationship between television, magazines or advertising and consumption, mainly from the perspective of communication, and at the same time, with the help of sociology, psychology, consumer behavior and other disciplines. Explore the female fashion information website to guide the female consumption. Under the background of consumer society, more and more businesses begin to choose network media as the most influential and persuasive platform for information dissemination, which makes it a bridge between commodities and consumers. And the network medium in the huge profit returns under the temptation to participate in this interaction actively. In this interaction, more shows that the network of media to guide consumption. In the context of consumer culture, this paper attempts to use questionnaire survey and case analysis, using the theory of agenda setting, Saussure's signifier and signifier, to use three female fashion information websites (Ruili Feminine Web site) in a completely new perspective. Pacific Women's Web, dressing Point) as a research sample, combing the new features of women's consumption under the guidance of women's fashion information website, and by analyzing the setting of women's fashion information website channels, words, pictures and advertisements, To study the construction of "beautiful consumption", the guide to fashion consumption and the construction of commodity symbol value of female fashion information website, so as to sum up the concrete ways that women fashion information website can guide women to consume. And pointed out the problems in the process of guidance and the corresponding countermeasures. Therefore, this study is of academic and practical significance.
【學位授予單位】：華中科技大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G206-F;C913.3
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