廣告中的計算機不應(yīng)再孤獨
[Abstract]:In the era of computer and network, the lack of humanistic spirit and true feelings, and the proliferation of advertising works full of technical taste, the reason why has become one of the focus of attention of advertising researchers. Whether excellent or inferior advertising works are basically computer as the main tool in the aspect of technical realization, but in advertising research, computers are often excluded, and the development of computers does not stop to wait for the careful study of advertising researchers. As a result, computers are ubiquitous in advertising, but also assume part of the responsibility for producing poor advertising. From the development of computer and the process of computer entering the field of art, this paper tries to discuss that there is no difference between excellent and inferior in terms of the technical realization of advertising works. The key lies in the quality and level of the computer user-advertisers. Good advertising works should not see the existence of technology after it is realized by technology.
【作者單位】: 四川大學(xué)廣告學(xué)系!四川成都
【分類號】:TP399
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