發(fā)布時(shí)間：2018-01-12 13:26

  本文關(guān)鍵詞：中國(guó)網(wǎng)絡(luò)VIP小說(shuō)論析　出處：《山東師范大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 網(wǎng)絡(luò)VIP小說(shuō) IP熱 粉絲經(jīng)濟(jì) 發(fā)展與困境

【摘要】：從2003年誕生伊始,網(wǎng)絡(luò)VIP小說(shuō)的創(chuàng)作隊(duì)伍不斷壯大,終于在被稱為“IP元年”2015年迎來(lái)“爆發(fā)”。如果說(shuō)在此之前網(wǎng)絡(luò)VIP小說(shuō)的熱鬧更多地是在行業(yè)內(nèi)和愛(ài)好者那里,那么IP元年之后它則成了眾所周知的了。由網(wǎng)絡(luò)VIP小說(shuō)改編的游戲、電影、電視劇、網(wǎng)絡(luò)劇等每天都在人們的眼前、耳邊充斥著,躲都躲不過(guò)。網(wǎng)絡(luò)VIP小說(shuō)發(fā)展的勢(shì)頭十分兇猛,由于它誕生在網(wǎng)絡(luò)上,它所擁有的網(wǎng)絡(luò)基因可以十分自然地與新媒介迅速產(chǎn)生“化學(xué)反應(yīng)”,進(jìn)而融合,使經(jīng)營(yíng)者獲得可喜的收益。由此,可以說(shuō)網(wǎng)絡(luò)VIP小說(shuō)成了網(wǎng)絡(luò)時(shí)代的“兵家必爭(zhēng)之地”。本論文試圖通過(guò)圍繞有關(guān)網(wǎng)絡(luò)VIP小說(shuō)的商業(yè)本位表現(xiàn)、作品的文本特質(zhì)、發(fā)展與困境來(lái)對(duì)其進(jìn)行外部和內(nèi)部的分析論證,從而初步地揭示網(wǎng)絡(luò)VIP小說(shuō)“從哪里來(lái),呈現(xiàn)的變化,到哪里去”的問(wèn)題。正是按照這樣的邏輯,論文分別從網(wǎng)絡(luò)VIP小說(shuō)的商業(yè)本位表現(xiàn)、主要文本特質(zhì)、發(fā)展與困境三個(gè)方面展開(kāi),構(gòu)成論文的三個(gè)章節(jié)。本論文共分為緒論、正文、結(jié)語(yǔ)三部分:緒論部分首先給予研究對(duì)象準(zhǔn)確的界定,然后對(duì)前人的研究成果進(jìn)行綜述。通過(guò)梳理繁多的前輩研究資料,比較清晰明確地分析出研究對(duì)象概念的明確與模糊之處。網(wǎng)絡(luò)文學(xué)創(chuàng)生之初,文學(xué)界并沒(méi)有做好接受它的準(zhǔn)備,從而導(dǎo)致一家之言,千萬(wàn)家之言大致趨于同的現(xiàn)象,這就是筆者在緒論部分所列舉出來(lái)的,那么多對(duì)網(wǎng)絡(luò)文學(xué)的定義之中,原創(chuàng)性最強(qiáng)的文章當(dāng)屬楊新敏的《網(wǎng)絡(luò)文學(xué)芻議》,可以說(shuō)這篇文章對(duì)網(wǎng)絡(luò)文學(xué)的分析與定義幾乎囊括了后來(lái)大部分文章中的觀點(diǎn),相應(yīng)地,后面的文章多數(shù)引用了這篇文章里的觀點(diǎn)。對(duì)網(wǎng)絡(luò)文學(xué)定義的探討集中出現(xiàn)在二十一世紀(jì)初的前六年里,之后由于盛大文學(xué)的崛起與長(zhǎng)篇付費(fèi)小說(shuō)的火熱,為數(shù)不多的研究者紛紛將視野轉(zhuǎn)入到網(wǎng)絡(luò)文學(xué)火熱現(xiàn)象與具體小說(shuō)的解讀中。對(duì)網(wǎng)絡(luò)文學(xué)定義問(wèn)題的探討暫時(shí)告一段落,不過(guò)“網(wǎng)絡(luò)文學(xué)”這四個(gè)字更像是個(gè)不得已而稱之的概念固定下來(lái)。正文部分共分為三章,每章為成三個(gè)小節(jié)。第一章主要分析網(wǎng)絡(luò)VIP小說(shuō)的商業(yè)本位表現(xiàn),分別從文學(xué)網(wǎng)站宏觀層面以及網(wǎng)站上呈現(xiàn)出的具體操作的微觀層面探討網(wǎng)絡(luò)VIP小說(shuō)的生存環(huán)境;文學(xué)網(wǎng)站商業(yè)化的歷程從某種程度上,可以看作是網(wǎng)絡(luò)小說(shuō)一步一步走向商業(yè)化本位的過(guò)程。從具體操作層面上來(lái)看,本章分析到的“圈子經(jīng)濟(jì)”“病毒營(yíng)銷”、粉絲經(jīng)濟(jì)與IP開(kāi)發(fā),都可以稱得上是文學(xué)網(wǎng)站商業(yè)本位的特征。第二章主要通過(guò)細(xì)度網(wǎng)絡(luò)VIP小說(shuō)作品,分析其與眾不同的特質(zhì),本章從“金手指”,升級(jí)體系、地圖切換與超長(zhǎng)篇,人鬼神獸怪混雜的世界三個(gè)方面分析網(wǎng)絡(luò)VIP小說(shuō)的特質(zhì),揭示出其獨(dú)特性;第三章直面網(wǎng)絡(luò)VIP小說(shuō)的發(fā)展與困境。網(wǎng)絡(luò)VIP小說(shuō)是網(wǎng)絡(luò)商業(yè)文學(xué)的核心,說(shuō)其是市場(chǎng)的附庸這話并不恰當(dāng),而應(yīng)該說(shuō)市場(chǎng)是其存在的前提,它的出現(xiàn)便是商業(yè)機(jī)制的推動(dòng)與規(guī)訓(xùn)。它在發(fā)展,在提高,但面對(duì)現(xiàn)實(shí),我們要具體問(wèn)題具體分析。結(jié)語(yǔ)部分在總結(jié)全文的基礎(chǔ)上,提出一點(diǎn)對(duì)網(wǎng)絡(luò)小說(shuō)的意見(jiàn)與建議。
[Abstract]:From the beginning of 2003 the birth of VIP network fiction creation team growing, finally being called IP first year in 2015 ushered in the "outbreak". If the prior network VIP novel is more lively in the industry and fans there, then IP first year after it has become known as the adaptation of the. VIP network novel games, movies, TV series, drama and other networks every day in people's eyes, ears filled with, hide. But the development of the network VIP's momentum is very fierce, because it was born in the network, it has the network gene to naturally and rapidly produce new media "chemical reaction, fusion and make operators gratifying gains. Thus, it can be said that the network has become the Internet age VIP novel" soldier a hotly contested spot ". This thesis about network VIP novel commercial standard performance works The text characteristics, development and difficulties to analysis the internal and external to it, thus preliminarily reveal the network VIP novel "from where, to present the change, where the problem is. According to this logic, this paper respectively from the network VIP novel business standard, the main features of text, three aspects of development and difficulties, three chapters of the thesis. This thesis consists of introduction, text, conclusion of three parts: the introduction part first gives the definition of the research object accurately, then the results of previous studies are reviewed. By combing various predecessors research data, comparative analysis of research object clear concept clear and vague. At the beginning of the creation of network literature, literary circles are not ready to accept it, resulting in thousands of words of the statements of a school, roughly to the same phenomenon, it is the introduction of Branch listed, so many definitions of the network literature, the original article is Yang Xinmin's "strongest Internet Literature", it can be said that the analysis and definition of the network literature this article includes almost later most of the viewpoints in the article, accordingly, the back of the article most quoted this article views study on network literature. The definition of appearing in early twenty-first Century six years ago, after the rise and long grand literary novels pay hot, reading a few researchers are turning to the network literature to hot phenomenon and the novel. On the specific definition of the temporary network literature a paragraph, but "this four word network literature" is more like a last resort concept called fixed. The body is divided into three chapters, each chapter into three sections. The first chapter mainly The analysis of network VIP novel business based performance, micro level specific operation show from the macro level and the literary website on the website of VIP's network environment; commercial literature website history to a certain extent, can be regarded as the network novel step by step toward the commercialization process standard. From the specific operation perspective, this chapter analyzes the "economic circle" and "viral marketing", a fan of the economy and the IP development, can be regarded as literary website commercial standard features. The second chapter mainly through the network of VIP novel product fineness, analysis of the out of the ordinary characteristics, this chapter from the "golden finger", upgrade system, map switch with long, strange animal ghost three aspects of the world of hybrid network VIP analysis the characteristics of novel, reveals its unique; the third chapter face the development and predicament of network VIP novel network VIP. The novel is the core business of network literature, it is said that the market dependency is not appropriate, but it should be said that the market is the premise of its existence, its appearance is to promote business and discipline mechanism. It is in the development, improve, but in the face of reality, we need to analyze specific issues. The conclusion part summarizes the the full text, put forward opinions and suggestions on the network's point.

【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：I207.42

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

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本文編號(hào)：1414466