發(fā)布時(shí)間：2018-05-06 19:53

  本文選題：文化創(chuàng)意產(chǎn)業(yè) + 競(jìng)爭(zhēng)力　； 參考：《西南財(cái)經(jīng)大學(xué)》2014年碩士論文

【摘要】：隨著科學(xué)技術(shù)的不斷進(jìn)步和人們消費(fèi)層次的不斷提升,知識(shí)型經(jīng)濟(jì)和消費(fèi)經(jīng)濟(jì)的特征日益凸顯,基于新技術(shù)和新模式下衍生出來(lái)的現(xiàn)代服務(wù)業(yè)也獲得了高速發(fā)展。文化創(chuàng)意產(chǎn)業(yè)在這樣的大背景下產(chǎn)生并邁入了一個(gè)飛速發(fā)展階段。文化創(chuàng)意產(chǎn)業(yè)是一種新興產(chǎn)業(yè),它以文化為基礎(chǔ)、以創(chuàng)造為核心、以思想為動(dòng)力,通過(guò)利用高科技手段對(duì)文化資源進(jìn)行深度整合與提升,通過(guò)對(duì)知識(shí)產(chǎn)權(quán)的不斷開發(fā)和廣泛運(yùn)用,從而生產(chǎn)出具有高附加值的產(chǎn)品和服務(wù)。從產(chǎn)業(yè)的涵蓋范圍來(lái)看,文化創(chuàng)意產(chǎn)業(yè)既包括圖書館、文化文物、藝術(shù)表演、書刊出版、廣播電視和錄音錄像制品等傳統(tǒng)文化領(lǐng)域,同時(shí)也包括信息服務(wù)、文體娛樂(lè)、電影、知識(shí)產(chǎn)權(quán)和新媒體等體現(xiàn)現(xiàn)代文化的新興領(lǐng)域。 目前,文化創(chuàng)意產(chǎn)業(yè)的迅速成長(zhǎng)已經(jīng)成為發(fā)達(dá)國(guó)家和地區(qū)經(jīng)濟(jì)發(fā)展的重要特征,以創(chuàng)新、創(chuàng)造、創(chuàng)意為核心的文化創(chuàng)意產(chǎn)業(yè)的發(fā)展規(guī)模和水平,正在逐漸成為衡量一個(gè)國(guó)家或地區(qū)整體競(jìng)爭(zhēng)力高低的重要標(biāo)志之一。從國(guó)際上來(lái)看,英國(guó)、美國(guó)、日本等國(guó)家都把文化創(chuàng)意產(chǎn)業(yè)確立為本國(guó)重點(diǎn)發(fā)展的支柱產(chǎn)業(yè),并通過(guò)制定相關(guān)的政策措施以及采取大量的有效手段來(lái)積極推動(dòng)產(chǎn)業(yè)規(guī)模不斷壯大。近些年來(lái),我國(guó)政府針也對(duì)文化創(chuàng)意產(chǎn)業(yè)的發(fā)展出臺(tái)了一系列的相關(guān)政策和報(bào)告,為其發(fā)展提供了政策支持。特別是在十八大報(bào)告中被提到了新的高度,確立文化產(chǎn)業(yè)在2020年將成為國(guó)民經(jīng)濟(jì)支柱性產(chǎn)業(yè)。文化創(chuàng)意產(chǎn)業(yè)是朝陽(yáng)產(chǎn)業(yè),無(wú)煙產(chǎn)業(yè),符合湖南“兩型社會(huì)”的建設(shè)要求。在湖南省大力倡導(dǎo)發(fā)展和培育戰(zhàn)略性新興產(chǎn)業(yè)和建設(shè)“文明強(qiáng)省”的發(fā)展背景下,研究文化創(chuàng)意產(chǎn)業(yè)鏈條和培育文化創(chuàng)意產(chǎn)業(yè)核心競(jìng)爭(zhēng)力,有利于湖南省社會(huì)經(jīng)濟(jì)的發(fā)展。目前國(guó)內(nèi)外學(xué)者對(duì)文化創(chuàng)意產(chǎn)業(yè)的研究多是從宏觀角度出發(fā)的政策性研究,定量實(shí)證研究很少。為了對(duì)湖南文化創(chuàng)意產(chǎn)業(yè)進(jìn)行深入的研究,從競(jìng)爭(zhēng)力模型入手,通過(guò)政府政策的有效扶持,挖掘湖南文化創(chuàng)意產(chǎn)業(yè)價(jià)值增值點(diǎn),具有重大的理論和現(xiàn)實(shí)意義。 基于理論研究上的不足和現(xiàn)實(shí)發(fā)展的需要,本文對(duì)湖南省文化創(chuàng)意產(chǎn)業(yè)競(jìng)爭(zhēng)力進(jìn)行了研究,通過(guò)綜述已有國(guó)內(nèi)外文獻(xiàn),闡述了相關(guān)的理論基礎(chǔ),從總體上、發(fā)展趨勢(shì)、細(xì)分行業(yè)、產(chǎn)業(yè)集聚四個(gè)方面分析湖南省文化創(chuàng)意產(chǎn)的整體發(fā)展?fàn)顩r,隨后介紹了湖南省的重點(diǎn)子產(chǎn)業(yè)的發(fā)展?fàn)顩r,分析了湖南在發(fā)展文化創(chuàng)意產(chǎn)業(yè)上的優(yōu)勢(shì)與劣勢(shì)。通過(guò)構(gòu)建指標(biāo)體系,對(duì)湖南省文化創(chuàng)意產(chǎn)業(yè)競(jìng)爭(zhēng)力及在全國(guó)的競(jìng)爭(zhēng)力水平進(jìn)行實(shí)證分析,結(jié)合分析研究的結(jié)果,從宏觀、中觀、微觀三個(gè)方面提出湖南省文化創(chuàng)意產(chǎn)業(yè)未來(lái)發(fā)展的相關(guān)戰(zhàn)略以及有針對(duì)性的對(duì)策。 全文共分為5章,具體內(nèi)容如下： 第1章是緒論部分。首先,本章介紹了全文的選題背景與研究意義；隨后,較為詳細(xì)的綜述分析了文化創(chuàng)意產(chǎn)業(yè)、產(chǎn)業(yè)競(jìng)爭(zhēng)力及相關(guān)的文化創(chuàng)意產(chǎn)業(yè)競(jìng)爭(zhēng)力研究；然后,介紹了本文的主要研究思路、研究?jī)?nèi)容以及在研究過(guò)程中本文所使用的方法,文章的創(chuàng)新與不足等內(nèi)容。 第2章是基本概念的界定與理論基礎(chǔ)。本章首先對(duì)文化創(chuàng)意產(chǎn)業(yè)的概念和內(nèi)涵進(jìn)行了相關(guān)介紹,隨后介紹文化創(chuàng)意產(chǎn)業(yè)相關(guān)理論。本文的核心內(nèi)容是對(duì)湖南省文化創(chuàng)意產(chǎn)業(yè)的競(jìng)爭(zhēng)力進(jìn)行分析,因此產(chǎn)業(yè)競(jìng)爭(zhēng)力理論是本文的重要理論基礎(chǔ)。 第3章是湖南省文化創(chuàng)意產(chǎn)業(yè)發(fā)展現(xiàn)狀分析。本章首先從總體概況、產(chǎn)業(yè)發(fā)展趨勢(shì)、細(xì)分行業(yè)、產(chǎn)業(yè)集聚四個(gè)角度分析湖南省文化創(chuàng)意產(chǎn)業(yè)整體發(fā)展現(xiàn)狀,隨后對(duì)重點(diǎn)子產(chǎn)業(yè)的發(fā)展?fàn)顩r進(jìn)行簡(jiǎn)單描述。然后對(duì)湖南省文化創(chuàng)意產(chǎn)業(yè)的優(yōu)勢(shì)和劣勢(shì)進(jìn)行系統(tǒng)分析,為探析湖南省文化創(chuàng)意產(chǎn)業(yè)提供依據(jù)。 第4章是湖南省文化創(chuàng)意產(chǎn)業(yè)競(jìng)爭(zhēng)力實(shí)證分析。本章是本文的重點(diǎn)部分,首先結(jié)合和借鑒湖南省文化創(chuàng)意產(chǎn)業(yè)的發(fā)展實(shí)踐,對(duì)湖南省文化創(chuàng)意產(chǎn)業(yè)競(jìng)爭(zhēng)力的評(píng)價(jià)指標(biāo)體系進(jìn)行構(gòu)建。然后采用主成分分析法對(duì)湖南文化創(chuàng)意產(chǎn)業(yè)整體競(jìng)爭(zhēng)力及影響因素進(jìn)行分析；隨后選取10個(gè)文化創(chuàng)意產(chǎn)業(yè)比較發(fā)達(dá)的省市的相關(guān)年度數(shù)據(jù),采用因子分析法對(duì)湖南與其他9省市的文化創(chuàng)意產(chǎn)業(yè)的直接競(jìng)爭(zhēng)力進(jìn)行比較分析,從而確定湖南文化創(chuàng)意產(chǎn)業(yè)在全國(guó)的綜合競(jìng)爭(zhēng)力排名。 第5章是提升湖南省文化創(chuàng)意產(chǎn)業(yè)競(jìng)爭(zhēng)力的相關(guān)對(duì)策研究。本章是全文的結(jié)論部分,從宏觀、中觀、微觀三個(gè)方面提出湖南省文化創(chuàng)意產(chǎn)業(yè)未來(lái)發(fā)展的相關(guān)戰(zhàn)略以及有針對(duì)性的對(duì)策。 研究結(jié)果表明近幾年來(lái)湖南省的文化創(chuàng)意產(chǎn)業(yè)呈現(xiàn)快速增長(zhǎng)的發(fā)展趨勢(shì),其競(jìng)爭(zhēng)力水平也逐年上升且后期發(fā)展態(tài)勢(shì)迅猛,預(yù)期將給湖南的整體發(fā)展帶來(lái)巨大的經(jīng)濟(jì)效益和社會(huì)效益。但與國(guó)內(nèi)部分發(fā)達(dá)城市相比,湖南的文化創(chuàng)意產(chǎn)業(yè)發(fā)展還存在一定的問(wèn)題。目前湖南省產(chǎn)業(yè)功能布局不合理,產(chǎn)業(yè)配套體系不完整以及產(chǎn)業(yè)協(xié)作發(fā)展格局混亂,這些都嚴(yán)重阻礙了湖南產(chǎn)業(yè)經(jīng)濟(jì)的發(fā)展以及湖南文化創(chuàng)意產(chǎn)業(yè)競(jìng)爭(zhēng)力效率水平。因此,必須制定一些可行的有針對(duì)性的對(duì)策來(lái)促進(jìn)湖南省文化創(chuàng)意產(chǎn)業(yè)的健康可持續(xù)發(fā)展。
[Abstract]:With the continuous progress of science and technology and the rising consumption level , the characteristics of knowledge economy and consumer economy have become more and more prominent , and the modern service industry derived from new technology and new mode has also gained high - speed development .

At present , the rapid growth of cultural and creative industries has become an important feature of the economic development in developed countries and regions . In recent years , Chinese government needles have set up a series of relevant policies and reports for the development of cultural and creative industries .

Based on the lack of theoretical research and the need of realistic development , this paper studies the competitiveness of the cultural creativity industry in Hunan Province . Through the review of the present literatures , this paper analyzes the overall development of the cultural creativity industry in Hunan Province , and analyzes the advantages and disadvantages of Hunan ' s cultural creativity industry . By constructing the index system , the paper puts forward the relevant strategies and countermeasures for the future development of the culture creative industry in Hunan Province from three aspects : macro , meso and microcosmic .

The full text is divided into five chapters , the concrete contents are as follows :

Chapter 1 is the introduction part . First , this chapter introduces the background and significance of the text selection .
Then , the research on the competitiveness of cultural and creative industries , industry competitiveness and related cultural and creative industries is analyzed in detail .
Then , the article introduces the main research thinking , the research content and the methods used in this paper , the innovation and insufficiency of the article .

Chapter 2 is the definition and theoretical basis of basic concepts . Firstly , this chapter introduces the concept and connotation of cultural creativity industry , then introduces the relevant theories of cultural creativity industry . The core of this paper is to analyze the competitiveness of cultural creativity industry in Hunan Province . Therefore , the theory of industry competitiveness is the important theoretical basis of this paper .

Chapter 3 analyzes the present situation of the development of the cultural and creative industries in Hunan Province . Firstly , this chapter analyzes the present situation of the whole development of the cultural creative industry in Hunan Province from four angles of general situation , industry development trend , subdivision industry and industry agglomeration , and then makes a brief description of the development status of the key sub - industries . Then the paper analyses the advantages and disadvantages of the cultural creativity industry in Hunan Province , and provides the basis for the analysis of the cultural creativity industry in Hunan Province .

Chapter 4 is an empirical analysis of the competitiveness of the cultural creativity industry in Hunan Province . This chapter is the key part of this paper . Firstly , it combines with the development practice of the culture creative industry in Hunan Province , and constructs the evaluation index system of the competitiveness of the cultural creativity industry in Hunan Province . Then the main component analysis method is used to analyze the overall competitiveness and influencing factors of the creative industry in Hunan Province .
Then select the relevant annual data of 10 provinces and cities with relatively developed cultural and creative industries , and adopt factor analysis method to compare the direct competitiveness of the cultural and creative industries in Hunan and other nine provinces and cities , and then determine the rank of comprehensive competitiveness of Hunan culture creative industry in the whole country .

Chapter 5 is related to the promotion of the competitiveness of the cultural creativity industry in Hunan Province . This chapter is the conclusion part of the whole text , and puts forward relevant strategies and countermeasures for the future development of the culture creative industry in Hunan Province from three aspects : macro , meso and microcosmic .

The research results show that Hunan ' s cultural and creative industries show the developing trend of rapid growth in recent years , its competitiveness level is rising year by year , and the later development trend is rapid , which is expected to bring great economic benefit and social benefit to the overall development of Hunan .

【學(xué)位授予單位】：西南財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G127

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