發(fā)布時(shí)間：2018-03-09 19:46

  本文選題：雙渠道　切入點(diǎn)：信息共享　出處：《天津大學(xué)》2014年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：電子商務(wù)在全球范圍內(nèi)迅猛發(fā)展，給傳統(tǒng)的分銷(xiāo)方式帶來(lái)了很大的變革與沖擊。越來(lái)越多的企業(yè)將互聯(lián)網(wǎng)平臺(tái)作為一種新的銷(xiāo)售渠道，以增加市場(chǎng)份額、提升企業(yè)競(jìng)爭(zhēng)力、創(chuàng)造更多的商業(yè)機(jī)會(huì)和利潤(rùn)。然而，電子商務(wù)在線渠道的引入帶來(lái)機(jī)遇的同時(shí)，也帶來(lái)了很多挑戰(zhàn)，如與傳統(tǒng)零售渠道產(chǎn)生了橫向競(jìng)爭(zhēng)，可能導(dǎo)致整個(gè)供應(yīng)鏈系統(tǒng)的低效并導(dǎo)致成員企業(yè)利益受損。 在需求不確定的雙渠道供應(yīng)鏈環(huán)境下，信息共享能為供應(yīng)鏈各節(jié)點(diǎn)企業(yè)及其供應(yīng)鏈整體帶來(lái)多少收益績(jī)效，這是本文著重研究的問(wèn)題。本文假設(shè)在一個(gè)開(kāi)設(shè)了直銷(xiāo)渠道的制造商和一個(gè)傳統(tǒng)零售商組成的二級(jí)供應(yīng)鏈背景下，應(yīng)用博弈論、供應(yīng)鏈管理及機(jī)制設(shè)計(jì)等理論，考慮了三種情形下的模型和框架：零售商不對(duì)直銷(xiāo)渠道做出反應(yīng)的情形、零售商提升商品服務(wù)價(jià)值的情形、以及制造商將直銷(xiāo)渠道部分收益和零售商共享的情形。本文比較了信息對(duì)稱(chēng)和信息不對(duì)稱(chēng)兩種情形下供應(yīng)鏈的收益績(jī)效，并討論了零售商主動(dòng)參與信息共享的條件。相對(duì)于已有研究，本文考慮了零售商通過(guò)在傳統(tǒng)零售渠道增加服務(wù)來(lái)應(yīng)對(duì)直銷(xiāo)渠道的競(jìng)爭(zhēng)，使得本文研究的環(huán)境更接近實(shí)際情況。進(jìn)一步，本論文建立了激勵(lì)零售商和制造商共享信息的機(jī)制，考慮了收益共享契約下信息共享對(duì)供應(yīng)鏈的影響。最后，還借助Mathematica對(duì)決策模型進(jìn)行了數(shù)值模擬，，討論了參數(shù)對(duì)供應(yīng)鏈雙方的影響。通過(guò)研究發(fā)現(xiàn)，信息共享總能使制造商獲益；而在滿足一定條件時(shí)，零售商也可由信息共享獲益而主動(dòng)分享其信息，其他情況下制造商可以分出部分提升收益給零售商，以激勵(lì)其配合供應(yīng)鏈信息共享的實(shí)現(xiàn)。
[Abstract]:The rapid development of electronic commerce in the global scope has brought great changes and impacts to the traditional distribution mode. More and more enterprises regard the Internet platform as a new sales channel to increase market share and enhance the competitiveness of enterprises. Create more business opportunities and profits. However, the introduction of e-commerce online channels brings opportunities as well as many challenges, such as horizontal competition with traditional retail channels. It may lead to the inefficiency of the whole supply chain system and damage the interests of the member enterprises. Under the environment of double channel supply chain with uncertain demand, how much benefit performance can information sharing bring to each node enterprise of supply chain and its whole supply chain? This paper assumes that under the background of a manufacturer with direct selling channel and a traditional retailer, the theory of game theory, supply chain management and mechanism design is applied. The models and frameworks are considered in three situations: the situation in which retailers do not respond to direct selling channels, and the cases in which retailers increase the value of goods and services. This paper compares the profit performance of the supply chain with that of information asymmetry and information symmetry. This paper also discusses the conditions for retailers to actively participate in information sharing. Compared with the previous research, this paper considers that retailers can cope with the competition of direct selling channels by adding services to traditional retail channels. Further, this paper establishes a mechanism to encourage retailers and manufacturers to share information, and considers the impact of information sharing on supply chain under revenue-sharing contract. Mathematica is also used to simulate the decision model, and the influence of parameters on both sides of supply chain is discussed. Through the research, it is found that information sharing can always benefit manufacturers, but when certain conditions are satisfied, Retailers can also benefit from information sharing and actively share their information. In other cases, manufacturers can allocate part of the proceeds to retailers to encourage them to cooperate with the realization of information sharing in the supply chain.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F274

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