a国产,中文字幕久久波多野结衣AV,欧美粗大猛烈老熟妇,女人av天堂

當(dāng)前位置:主頁 > 管理論文 > 行政管理論文 >

論政府危機公關(guān)中的對抗式解讀

發(fā)布時間:2019-06-19 16:00
【摘要】:處于急劇轉(zhuǎn)型和“風(fēng)險社會”的中國,危機事件日增,在新傳播環(huán)境下更面臨嚴(yán)峻挑戰(zhàn)。令人擔(dān)憂的是,幾乎在所有危機公關(guān)中都不同程度地遭遇到公眾的“對抗式解讀”,這一現(xiàn)象在我國政府危機公關(guān)中尤為突出。針對此一現(xiàn)象,本文采用案例研究法,以對大量案例的分析為基礎(chǔ),并援引傳播學(xué)的經(jīng)典理論,對此現(xiàn)象作一初步研究。本文首先從內(nèi)容和形式兩個方面分析了政府危機公關(guān)中對抗式解讀的外在特征,接著從編碼者、解碼者、文本、信息管道等四個維度闡述了我國政府危機公關(guān)中對抗式解讀產(chǎn)生的原因,并嘗試著提出消解對抗式解讀的策略和辦法。研究發(fā)現(xiàn),危機公關(guān)主體“失語”、文本“失真”、信息管道不暢、解碼者迷失是造成我國危機公關(guān)中對抗式解讀的主要原因。對此,本文提出從自身出發(fā)減少對抗源,高效利用媒介消除“噪聲”,并適當(dāng)適時引入“第三方力量”等對策和建議。
[Abstract]:In the rapid transformation and "risk society" of China, the crisis events are increasing day by day, and are facing severe challenges in the new communication environment. Worryingly, almost all crisis public relations have been exposed to the "adversarial interpretation" of the public to varying degrees, which is particularly prominent in the government crisis public relations of our country. In view of this phenomenon, this paper uses the case study method, based on the analysis of a large number of cases, and cites the classical theory of communication to make a preliminary study of this phenomenon. This paper first analyzes the external characteristics of antagonistic interpretation in government crisis public relations from two aspects of content and form, and then expounds the causes of adversarial interpretation in Chinese government crisis public relations from four dimensions: coder, decoder, text and information pipeline, and tries to put forward some strategies and methods to eliminate the adversarial interpretation. It is found that the main cause of adversarial interpretation in crisis public relations in China is the "aphasia" of the subject of crisis public relations, the "distortion" of the text, the poor information pipeline and the loss of the decoder. In view of this, this paper puts forward some countermeasures and suggestions, such as reducing the resistance to the source, efficiently using the media to eliminate the "noise", and introducing the "third party force" in due course.
【學(xué)位授予單位】:南昌大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2015
【分類號】:D63;G206

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 張海寧;中國企業(yè)危機公關(guān)管理研究[D];華中科技大學(xué);2009年

,

本文編號:2502466

資料下載
論文發(fā)表

本文鏈接:http://www.wukwdryxk.cn/guanlilunwen/zhengwuguanli/2502466.html


Copyright(c)文論論文網(wǎng)All Rights Reserved | 網(wǎng)站地圖 |

版權(quán)申明:資料由用戶da577***提供,本站僅收錄摘要或目錄,作者需要刪除請E-mail郵箱bigeng88@qq.com
内射精品无码中文字幕| 国产成人无码Av在线播放无广告 | 丰满少妇av| 一本色道久久综合| 91久久久久久久久久久| eeuss国产一区二区三区四区| 日日夜夜狠狠干| 亚洲AV成人无码精品网站| 人妻无码一区二区三区四区| 久热这里只有国产中文精品| 精品少妇人妻av无码久久| 国产精品午夜无码AV天美传媒| 国产寡妇树林野战在线播放| 国产精品久久久久久AV福利| 欧美日韩国产免费一区二区三区 | 亚洲日韩AV一区二区三区四区 | 大屁股熟女一区二区三区| 一区二区三区四区高清视频| 成人区人妻精品一区二区不卡 | 最近免费中文字幕大全高清10| 国产综合亚洲区在线观看| 久久大香萑太香蕉av| 亚洲av无码不卡久久| 亚洲精品无码久久| 18禁无遮挡啪啪无码网站| 水蜜桃av无码| 国产成人无码精品久久久小说 | 成人麻豆日韩在无码视频| 欧美黑人XXXX高潮猛交| 亚洲精品国产成人| 国产乱色精品成人免费视频| 国产又色又刺激高潮免费视频| 久久精品国产亚洲av电影网| 久久午夜伦鲁片免费无码| 国产午夜福利久久精品| 亚洲国产中文aⅴ综合网 | 人妻熟妇乱又伦精品视频中文字幕 | 久久久无码人妻精品无码| XXXX性BBBB欧美| 性色av一二三天美传媒| 精品国产一区二区三区久久影院|