a国产,中文字幕久久波多野结衣AV,欧美粗大猛烈老熟妇,女人av天堂

當(dāng)前位置:主頁 > 管理論文 > 行政管理論文 >

論政府危機公關(guān)中的對抗式解讀

發(fā)布時間:2019-06-19 16:00
【摘要】:處于急劇轉(zhuǎn)型和“風(fēng)險社會”的中國,危機事件日增,在新傳播環(huán)境下更面臨嚴(yán)峻挑戰(zhàn)。令人擔(dān)憂的是,幾乎在所有危機公關(guān)中都不同程度地遭遇到公眾的“對抗式解讀”,這一現(xiàn)象在我國政府危機公關(guān)中尤為突出。針對此一現(xiàn)象,本文采用案例研究法,以對大量案例的分析為基礎(chǔ),并援引傳播學(xué)的經(jīng)典理論,對此現(xiàn)象作一初步研究。本文首先從內(nèi)容和形式兩個方面分析了政府危機公關(guān)中對抗式解讀的外在特征,接著從編碼者、解碼者、文本、信息管道等四個維度闡述了我國政府危機公關(guān)中對抗式解讀產(chǎn)生的原因,并嘗試著提出消解對抗式解讀的策略和辦法。研究發(fā)現(xiàn),危機公關(guān)主體“失語”、文本“失真”、信息管道不暢、解碼者迷失是造成我國危機公關(guān)中對抗式解讀的主要原因。對此,本文提出從自身出發(fā)減少對抗源,高效利用媒介消除“噪聲”,并適當(dāng)適時引入“第三方力量”等對策和建議。
[Abstract]:In the rapid transformation and "risk society" of China, the crisis events are increasing day by day, and are facing severe challenges in the new communication environment. Worryingly, almost all crisis public relations have been exposed to the "adversarial interpretation" of the public to varying degrees, which is particularly prominent in the government crisis public relations of our country. In view of this phenomenon, this paper uses the case study method, based on the analysis of a large number of cases, and cites the classical theory of communication to make a preliminary study of this phenomenon. This paper first analyzes the external characteristics of antagonistic interpretation in government crisis public relations from two aspects of content and form, and then expounds the causes of adversarial interpretation in Chinese government crisis public relations from four dimensions: coder, decoder, text and information pipeline, and tries to put forward some strategies and methods to eliminate the adversarial interpretation. It is found that the main cause of adversarial interpretation in crisis public relations in China is the "aphasia" of the subject of crisis public relations, the "distortion" of the text, the poor information pipeline and the loss of the decoder. In view of this, this paper puts forward some countermeasures and suggestions, such as reducing the resistance to the source, efficiently using the media to eliminate the "noise", and introducing the "third party force" in due course.
【學(xué)位授予單位】:南昌大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2015
【分類號】:D63;G206

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 張海寧;中國企業(yè)危機公關(guān)管理研究[D];華中科技大學(xué);2009年

,

本文編號:2502466

資料下載
論文發(fā)表

本文鏈接:http://www.wukwdryxk.cn/guanlilunwen/zhengwuguanli/2502466.html


Copyright(c)文論論文網(wǎng)All Rights Reserved | 網(wǎng)站地圖 |

版權(quán)申明:資料由用戶da577***提供,本站僅收錄摘要或目錄,作者需要刪除請E-mail郵箱bigeng88@qq.com
亚洲成人精品久久| 国产在线不卡人成视频| 70chinese老太xxx性| 国语自产偷拍精品视频偷少妇 | 色婷婷日日躁夜夜躁| 亚洲亚洲人成综合网络| 朋友销魂的人妻雅萍| 九九色综合| 日韩网址| 婷五月天| 日韩成人av| 日韩av不卡在线观看| www.av网站| 骚少妇| 国产精品久久久区三区天天噜| 玖玖综合九九在线看| 九九视频网| 天天操天天弄| 蜜桃91麻豆av在线观看| 亚洲国产一区二区a毛片| 欧美成人精品一区二区三区| 国产中文区4幕区2021| 97精品视频| 91高清国产| 成人欧美日韩| 午夜短视频| 欧美做受高潮6| 欧美疯狂做受bbbbbb| 超碰9| 欧美人与牲禽动交精品| 国产精品视频在线观看| 日韩综合色| 精品国产va久久久久久久| 91精品国产乱码久久久久| 狠狠综合久久av一区二区三区| 草草影院| 客服| 久久国产午夜精品理论片| 亚洲AV中文无码字幕色| 亚洲超碰97无码中文字幕| 亚洲AV香蕉一区区二区三区|