南通尚海城房地產(chǎn)項目營銷策略研究
[Abstract]:After years of development and perfection, the real estate market of our country is gradually moving towards the standard road. From the market pattern, it also gradually presents the transformation from "seller's market" to "buyer's market", in order to adapt to this kind of change. Various real estate developers also pay attention to the study of "buyer's market", so as to formulate corresponding marketing strategies to attract and occupy the market. Thus, the real estate marketing has gradually become an important link affecting the sales of real estate enterprises. Through the investigation of the demand of the consumers in Nantong City, this paper finds out the basic situation of the different buyers, such as the purpose of the purchase, the time of the purchase, the requirement of the peripheral facilities of the house and so on, and then carries on the statistical analysis to the data of the survey. Formulate the corresponding real estate marketing strategy to meet the needs of consumers as much as possible. The significance of this study lies in: on the basis of accurate understanding of consumer demand, the enterprise can make accurate decisions, strengthen the competitiveness of real estate development projects, integrate real estate project resources, and avoid deviation in project operation.
【學(xué)位授予單位】:南京理工大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2013
【分類號】:F274;F299.233.4
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