發(fā)布時(shí)間：2018-04-15 23:30

  本文選題：延安 + 城市形象　； 參考：《陜西師范大學(xué)》2014年碩士論文

【摘要】：隨著我國(guó)近年來經(jīng)濟(jì)的發(fā)展以及城市化步伐的不斷加快,城市與城市之間的競(jìng)爭(zhēng)也日趨激烈。為了能夠在城市競(jìng)爭(zhēng)中立于不敗之地,城市的管理者們紛紛開始積極探索和努力尋找提升城市競(jìng)爭(zhēng)力的方式與途徑。城市形象作為城市競(jìng)爭(zhēng)的軟實(shí)力被越來越多的城市管理者重視起來,并將其列為城市競(jìng)爭(zhēng)力的重要組成部分。良好的城市形象對(duì)于城市而言是一筆無形的資產(chǎn),并蘊(yùn)含著著巨大的能量：它可以喚起城市內(nèi)部居民的歸屬感和自豪感,并增強(qiáng)城市內(nèi)部的凝聚力,使得城市的文化內(nèi)涵得以提升,城市所具有的的獨(dú)特個(gè)性與魅力得以彰顯；良好的城市形象是城市的知名度和美譽(yù)度得以提高的基礎(chǔ)和保障,與此同時(shí),會(huì)吸引諸如人才、資金以及技術(shù)等各個(gè)方面優(yōu)勢(shì)資源的入駐,從而提高城市競(jìng)爭(zhēng)力,促進(jìn)城市的良性發(fā)展。 本文運(yùn)用傳播學(xué)的框架理論對(duì)延安城市形象傳播進(jìn)行了SWOT分析與探討,并結(jié)合所分析的內(nèi)容給出相應(yīng)的提升延安城市形象傳播的策略和方法。文章的第一部分首先介紹了延安城市形象傳播研究的背景和意義,內(nèi)容和方法以及本論文創(chuàng)新之處,并回顧和梳理了國(guó)內(nèi)外城市形象傳播研究的相關(guān)文獻(xiàn)資料和研究成果,總結(jié)出了比較具有代表性的有關(guān)城市形象傳播研究的觀點(diǎn)和論述。第二部分筆者對(duì)形象、城市形象以及城市形象傳播等相關(guān)的概念進(jìn)行了闡述和界定,并指出了研究城市形象傳播的政治、經(jīng)濟(jì)以及文化意義。文章的第三部分首先對(duì)延安的地理狀況以及歷史沿革進(jìn)行了簡(jiǎn)潔的概括和介紹,接著結(jié)合拉斯韋爾提出的“5w”模式理論,從延安城市形象的傳播主體、傳播內(nèi)容、傳播媒介、傳播受眾以及傳播效果這五個(gè)方面對(duì)延安的城市形象傳播現(xiàn)狀進(jìn)行了較為詳盡的梳理。第四部分筆者將SWOT分析法應(yīng)用到延安城市形象傳播現(xiàn)狀的分析中,明確了現(xiàn)階段延安城市形象傳播存在的優(yōu)勢(shì)和劣勢(shì)以及所要面臨的外部的機(jī)會(huì)與威脅,為具有針對(duì)性的提出塑造和提升延安城市形象傳播方案提供依據(jù)。 最后,結(jié)合前文中對(duì)延安城市形象傳播實(shí)際情況的具體分析,并在廣泛地總結(jié)并吸取前人研究成果的基礎(chǔ)上提出了一些適合延安的城市形象傳播的策略,以期能夠?qū)ρ影驳某鞘行蜗髠鞑��?shí)踐活動(dòng)起到實(shí)質(zhì)性的指導(dǎo)作用。
[Abstract]:With the development of economy and the acceleration of urbanization in recent years, the competition between cities is becoming more and more fierce.In order to be in an invincible position in urban competition, city managers have begun to actively explore and strive to find ways and means to enhance the competitiveness of cities.As the soft power of city competition, city image is paid more and more attention by city managers, and it is regarded as an important part of city competitiveness.A good image of a city is an intangible asset to the city and contains a great deal of energy: it can arouse the sense of belonging and pride of the residents of the city and enhance the cohesion within the city.So that the cultural connotation of the city can be enhanced, the unique personality and charm of the city can be demonstrated; a good image of the city is the foundation and guarantee for the enhancement of the city's popularity and reputation, and at the same time, it will attract talents,Capital and technology and other aspects of the advantages of resources, thereby improving the competitiveness of the city, to promote the benign development of the city.Based on the frame theory of communication, this paper makes a SWOT analysis and discussion on the transmission of Yan'an city image, and gives the corresponding strategies and methods to promote the communication of Yan'an city image.The first part of the article first introduces the background and significance, content and method of the study of urban image communication in Yan'an, as well as the innovation of this paper, and reviews and combs the relevant literature and research results of the research on urban image communication at home and abroad.Summarized the more representative of the city image communication research point of view and discussion.In the second part, the author expounds and defines the concepts of image, city image and city image communication, and points out the political, economic and cultural significance of studying the city image communication.In the third part of the article, the geographical situation and historical evolution of Yan'an are briefly summarized and introduced, and then combined with the theory of "5w" mode put forward by Raswell, the main body, content and media of the city image of Yan'an are introduced.The communication audience and the communication effect of the five aspects of Yan'an city image communication status quo has been sorted out in detail.In the fourth part, the author applies the SWOT analysis method to the analysis of the present situation of the urban image communication in Yan'an, and clarifies the strengths and weaknesses of the urban image communication in Yan'an at the present stage, as well as the external opportunities and threats to be faced.It provides the basis for establishing and promoting Yan'an city image communication program.Finally, combined with the concrete analysis of the actual situation of Yan'an city image communication, and on the basis of summing up and absorbing the previous research results, some strategies suitable for Yan'an city image communication are put forward.With a view to Yan'an city image dissemination practice activities play a substantive role in guidance.
【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.27;G206

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本文編號(hào)：1756323