發(fā)布時(shí)間：2018-10-29 18:40

【摘要】： 招貼作為一種源于人類需求的藝術(shù)形式,在人類文明的各個(gè)領(lǐng)域扮演著重要的角色,在美學(xué)和信息傳播方面發(fā)揮著不可替代的作用,成為諸種廣告形式的主體和藝術(shù)形式之一,從物質(zhì)和精神兩方面影響并改變了人們的生活,具有重要的信息載體價(jià)值,同時(shí)用最佳的方式傳達(dá)了信息,完成自己的美學(xué)與實(shí)用的歷史和現(xiàn)實(shí)使命,具有美學(xué)的和實(shí)用的雙重價(jià)值。 在現(xiàn)代招貼的三種元素構(gòu)成中,文字與色彩均發(fā)揮著不可替代的重要作用。色彩對(duì)視覺(jué)的把握,文字的闡釋能力,在招貼設(shè)計(jì)中起著重要的作用。但是,與圖形相比,二者的重要性卻是次要的。因?yàn)?一幅招貼沒(méi)有圖形是不可能的,而沒(méi)有文字和色彩卻是可以的;圖形有時(shí)能夠以其良好的創(chuàng)意和傳達(dá)能力,成功地傳達(dá)出文字和色彩所要表達(dá)的內(nèi)含和意蘊(yùn)。所以,圖形創(chuàng)意在現(xiàn)代招貼設(shè)計(jì)中處于核心地位,其重要性無(wú)論如何強(qiáng)調(diào)都不過(guò)分。這就要求我們?cè)趶睦碚撋习盐照匈N設(shè)計(jì)時(shí),充分重視圖形創(chuàng)意的作用及其價(jià)值。正是這些圖案彰顯了招貼的個(gè)性,成為其獨(dú)特的風(fēng)格語(yǔ)言,成為招貼如此激動(dòng)人心、表達(dá)能力如此之強(qiáng)、在現(xiàn)代社會(huì)的物質(zhì)社會(huì)和精神領(lǐng)域中具有如此重要的地位的原因。 圖形創(chuàng)意的本質(zhì),是在招貼設(shè)計(jì)本體與它所要表達(dá)的對(duì)象屬性與內(nèi)容之間建立一種對(duì)應(yīng)的藝術(shù)性關(guān)聯(lián)。招貼以清晰明確簡(jiǎn)單而藝術(shù)的物理形式與意念表達(dá)形式,與經(jīng)過(guò)分析而得到的有關(guān)對(duì)象的具體的、綜合的、最本質(zhì)的特征相吻合,在承載信息的同時(shí),也產(chǎn)生美的效應(yīng),讓接受者得到美感的享受,進(jìn)而深化、強(qiáng)化接受效果和接受影響期。這種圖形創(chuàng)意的本質(zhì)的實(shí)現(xiàn),依靠創(chuàng)意傳達(dá)的一些常規(guī)的或獨(dú)創(chuàng)的藝術(shù)手段與方法。 正是因?yàn)閳D形創(chuàng)意的實(shí)現(xiàn),一方面使招貼很好地傳達(dá)了對(duì)象的信息,另一方面又具有持久的審美價(jià)值,這兩個(gè)方面的協(xié)作,最大限度地實(shí)現(xiàn)了服務(wù)對(duì)象的愿望與期待,取得了最佳的社會(huì)效益,在一定程度上也為人類文化藝術(shù)乃至于文明的發(fā)展作出了貢獻(xiàn)。一句話,圖形創(chuàng)意的實(shí)現(xiàn),促成了招貼價(jià)值的實(shí)現(xiàn)。因此,在招貼設(shè)計(jì)這個(gè)領(lǐng)域,我們更應(yīng)該對(duì)圖形創(chuàng)意給予更多的關(guān)注,表現(xiàn)出最深切的人文關(guān)懷。
[Abstract]:As an art form derived from human needs, poster plays an important role in various fields of human civilization, plays an irreplaceable role in aesthetics and information dissemination, and becomes one of the main and artistic forms of various forms of advertising. It influences and changes people's life in both material and spiritual aspects. It has important information carrier value, and conveys information in the best way, accomplishing its own aesthetic and practical historical and practical mission. It is of both aesthetic and practical value. In the three elements of modern poster, text and color play an irreplaceable important role. The color of the visual grasp, the interpretation of the text, in the poster design plays an important role. However, compared with graphics, the importance of both is secondary. Because a poster without graphics is impossible, and without text and color is possible; graphics can sometimes with its good creativity and communication ability, successfully convey the text and color to express the content and meaning. Therefore, the importance of graphic creativity in modern poster design cannot be overemphasized. This requires us to attach great importance to the function and value of graphic creativity when we grasp the poster design theoretically. It is these patterns that reveal the personality of the poster, become its unique style and language, become so exciting and expressive, and play such an important role in the material society and spiritual field of modern society. The essence of graphic creativity is to establish a corresponding artistic relation between the poster design ontology and the object attributes and contents it is intended to express. The posters are clear, simple and artistic physical forms and expressions of ideas, consistent with the specific, comprehensive and essential features of the objects concerned after analysis. They carry information while also having a beautiful effect. Let the recipient get the aesthetic enjoyment, then deepen, strengthen the acceptance effect and acceptance influence period. The realization of the essence of graphic creativity depends on some conventional or original artistic means and methods conveyed by creativity. It is precisely because of the realization of graphic creativity, on the one hand, that the poster conveys the information of the object very well, on the other hand, it has lasting aesthetic value. The cooperation of these two aspects realizes the desire and expectation of the service object to the maximum extent. To a certain extent, it also contributes to the development of human culture, art and civilization. In a word, the realization of graphic creativity, contributed to the realization of poster value. Therefore, in the field of poster design, we should pay more attention to graphic creativity and show the deepest humanistic concern.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：J524

【引證文獻(xiàn)】

相關(guān)期刊論文 前2條

1 邢真真;;淺談圖形創(chuàng)意在招貼藝術(shù)設(shè)計(jì)中的運(yùn)用[J];作家;2012年14期

2 冉冉;;淺析招貼設(shè)計(jì)中的圖形創(chuàng)意[J];現(xiàn)代企業(yè)教育;2012年17期

相關(guān)碩士學(xué)位論文 前2條

1 劉歡;“圖”說(shuō)新語(yǔ)[D];青島科技大學(xué);2011年

2 丁潔;公益海報(bào)的公眾性特征與個(gè)性化創(chuàng)意研究[D];西北大學(xué);2012年

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本文編號(hào)：2298489