刺繡類非物質(zhì)文化品牌視覺形象設(shè)計(jì)研究
[Abstract]:Intangible cultural heritage is a living cultural tradition. The inheritance and protection of immaterial culture can not be ignored. In the continuous development of society, new changes have taken place in the way of immaterial culture inheritance. The brand of immaterial culture industry is an effective way to popularize it in modern society, and the promotion of visual image of immaterial cultural brand is of great significance to the development of national brand in our country. Embroidery art is an important branch of immaterial culture. Based on visual design, this paper mainly adopts literature research, investigation, case analysis and other research methods. Focusing on the brand visual image design, through the preliminary investigation and research has selected seven relatively good embroidery brands in visual design, such as Fu Xiang embroidery, ancient Wu embroidery emperor, non-plain embroidery, Yifei Xiang embroidery, Guangxiuzhuang, Longfeng Zhuang, one stitch and so on. And from the overall visual system, embroidery product decoration creativity, advertising, store decoration and other aspects, summed up the current non-material cultural brand embroidery advantages and disadvantages. The idea of improving its visual image is to optimize the orientation of immaterial cultural brand of embroidery, to consider how to combine traditional elements with contemporary visual elements effectively, and to carry out visual design based on new media carrier. Pay attention to the aesthetic needs of the new generation of consumers and the integration of human-based design concept and so on. Then a series of effective design methods, such as symbol design method, gene recognition method, narrative design method, dynamic identification method and so on, are obtained, which are suitable for the construction of immaterial cultural brand image of embroidery. Related design was carried out. The conclusion is of great significance to the construction of visual image of non-material cultural brand. On the one hand, the design concept of the research provides a clear and effective way for the future non-material cultural brand creators, making it more purposeful in the brand planning; On the other hand, the design method can provide the feasible design method for the brand designer, and make it have the theory reference of the relevant design method when carrying on the concrete design operation.
【學(xué)位授予單位】:西華大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2016
【分類號】:J524
【參考文獻(xiàn)】
相關(guān)期刊論文 前10條
1 李明娟;;黔東南苗族刺繡圖案探析[J];大舞臺;2014年09期
2 陳守明;王明星;;廣州非物質(zhì)文化遺產(chǎn)科普化的視覺設(shè)計(jì)與傳播[J];包裝工程;2014年14期
3 韓曉敏;;試談山西“非遺”戲劇文獻(xiàn)采訪[J];晉圖學(xué)刊;2012年05期
4 屠珍菀;;淺談中國傳統(tǒng)藝術(shù)——刺繡[J];科技風(fēng);2011年20期
5 左玲;趙敏;趙睿昕;尹俊霞;游宇;;近代蜀繡紋樣結(jié)構(gòu)形式研究[J];絲綢;2011年03期
6 楊玲;;中國傳統(tǒng)刺繡藝術(shù)的風(fēng)格多樣性及其特征探討[J];重慶工商大學(xué)學(xué)報(bào)(社會科學(xué)版);2009年04期
7 朱華;;蜀繡文化探討[J];四川絲綢;2008年04期
8 許凡;徐青青;;湖南湘繡藝術(shù)特色研究[J];南京藝術(shù)學(xué)院學(xué)報(bào)(美術(shù)與設(shè)計(jì)版);2008年06期
9 張博;程圩;;文化旅游視野下的非物質(zhì)文化遺產(chǎn)保護(hù)[J];人文地理;2008年01期
10 喬曉光;;作為非物質(zhì)文化的民間美術(shù)分類[J];天津大學(xué)學(xué)報(bào)(社會科學(xué)版);2006年02期
相關(guān)碩士學(xué)位論文 前1條
1 吾尼其古麗·吾拉音;哈密維吾爾族刺繡文化研究[D];新疆師范大學(xué);2013年
,本文編號:2298511
本文鏈接:http://www.wukwdryxk.cn/wenyilunwen/guanggaoshejilunwen/2298511.html