發(fā)布時(shí)間：2018-06-25 08:44

  本文選題：投資者關(guān)系 + 雙向溝通模式��； 參考：《華東師范大學(xué)》2013年碩士論文

【摘要】：投資者關(guān)系管理是上市公司治理的重要內(nèi)容,投資者關(guān)系溝通是投資者關(guān)系管理的本質(zhì)功能。投資者關(guān)系管理的核心就是上市公司通過與相關(guān)利益群體進(jìn)行有效互動(dòng)溝通,增加投資者對(duì)公司的了解和認(rèn)同,提升投資者對(duì)公司的信任度和忠誠度,最終實(shí)現(xiàn)公司價(jià)值的最大化。對(duì)投資者關(guān)系溝通模式的研究有助于豐富和拓展我國投資者關(guān)系管理研究的深度和廣度,有助于上市公司解決投資者關(guān)系溝通中面臨的實(shí)際問題從而提升投資者關(guān)系管理水平。 本論文主要分為六章。第一章是導(dǎo)論部分,主要介紹研究背景、選題意義、研究的思路與方法、基本框架和創(chuàng)新之處。第二章為相關(guān)理論綜述,介紹投資者關(guān)系管理的基本涵義、投資者關(guān)系溝通的基本要素及三種信息傳播模式理論：傳統(tǒng)線性模式、控制論傳播模式、雙向溝通模式,為主要章節(jié)的分析作理論鋪墊。第三章介紹方正科技公司運(yùn)營現(xiàn)狀、方正科技投資者關(guān)系工作狀況,并通過抽樣調(diào)查分析總結(jié)方正科技投資者關(guān)系溝通存在的問題：信息披露單項(xiàng),互動(dòng)溝通較少；管理層參與不足；投資者關(guān)系溝通尚未體系化、流程化等。第四章基于存在的問題提出構(gòu)建方正科技投資者關(guān)系溝通模式的基本思路,闡述選擇雙向溝通模式的緣由及當(dāng)下方正科技構(gòu)建投資者關(guān)系雙向溝通模式的優(yōu)勢。第五章通過投資者關(guān)系雙向溝通模式的關(guān)鍵要素建設(shè)、機(jī)制建設(shè)和雙向溝通模型的設(shè)計(jì),并且在考慮成本和效益之下完成整個(gè)投資者關(guān)系雙向溝通模式的構(gòu)建。第六章為主要結(jié)論和研究展望。 本文將傳播學(xué)模式理論融合入投資者關(guān)系管理知識(shí)之中,從上市公司提高自身投資者關(guān)系管理能力出發(fā),通過構(gòu)建適合于企業(yè)特點(diǎn)的投資者關(guān)系雙向溝通模式來解決投資者關(guān)系管理開展過程中的問題,完善上市公司的信息傳播和反饋機(jī)制,建立上市公司及其投資者群體的價(jià)值創(chuàng)造體系,從而提升投資者關(guān)系管理的綜合水平,促進(jìn)投資者對(duì)公司的了解和認(rèn)同,樹立投資者對(duì)本企業(yè)的信心,提高公司的相對(duì)估值水平,降低融資本成本,最終實(shí)現(xiàn)公司價(jià)值最大化。
[Abstract]:Investor relationship management is an important part of listed company governance, and investor relationship communication is the essential function of investor relationship management. The core of investor relationship management is that the listed company can communicate effectively with the relevant interest groups, increase the investors' understanding and recognition of the company, and enhance the investor's trust and loyalty to the company. The ultimate realization of the company's value maximization. The research on the mode of investor relationship communication is helpful to enrich and expand the depth and breadth of the research on investor relationship management in our country, to help listed companies solve the practical problems in investor relationship communication and to improve the level of investor relationship management. This paper is divided into six chapters. The first chapter is the introduction part, mainly introduces the research background, the topic choice significance, the research thought and the method, the basic frame and the innovation place. The second chapter is a summary of relevant theories. It introduces the basic meaning of investor relationship management, the basic elements of investor relationship communication and three kinds of information communication mode theory: traditional linear model, cybernetics communication mode, two-way communication model. For the main chapters of the analysis of the theoretical groundwork. The third chapter introduces the current operation of Fangzheng Science and Technology Company, the working situation of Fangzheng Science and Technology Investor Relations, and summarizes the problems of Fangzheng Technology Investor relationship Communication through sample investigation: information disclosure single item, less interactive communication; Lack of management participation; investor relationship communication has not been systematized, flow, and so on. In the fourth chapter, based on the existing problems, the author puts forward the basic ideas of constructing the communication mode of Fangzheng's sci-tech investor relationship, and expounds the reason of choosing the two-way communication mode and the advantages of the current Fangzheng's construction of the two-way communication mode of the investor relationship. The fifth chapter constructs the key elements of investor relationship two-way communication model, mechanism construction and two-way communication model design, and completes the construction of investor relationship two-way communication model under the consideration of cost and benefit. The sixth chapter is the main conclusion and research prospect. In this paper, the theory of communication mode is integrated into the knowledge of investor relationship management, and the listed companies improve their ability of investor relationship management. In order to solve the problems in the process of investor relationship management, and improve the information dissemination and feedback mechanism of listed companies, the two-way communication model of investor relationship is constructed, which is suitable for the characteristics of enterprises. To establish a value creation system for listed companies and their investor groups, so as to enhance the comprehensive level of investor relationship management, promote investors' understanding and recognition of the company, and build up investors' confidence in the enterprise. Improve the relative valuation of the company, reduce the cost of financial capital, and ultimately maximize the value of the company.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.51

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