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Developing A Model to Explore the Information-Seeking Behavi

發(fā)布時(shí)間:2024-05-30 20:50
  農(nóng)業(yè)信息在幫助農(nóng)民做出合理決策方面起著至關(guān)重要的作用,信息和通信技術(shù)在提高農(nóng)業(yè)信息質(zhì)量和知識(shí)傳播方面的潛力也已被人們廣泛接受。在過去的幾十年間,發(fā)達(dá)國(guó)家已經(jīng)能夠通過引入數(shù)字化信息服務(wù)來改變農(nóng)業(yè)現(xiàn)狀。然而,信息和通信技術(shù)在農(nóng)業(yè)方面的成功應(yīng)用在發(fā)展中國(guó)家仍然受到經(jīng)濟(jì)、社會(huì)和文化等諸多因素的阻礙和影響。同時(shí),信息系統(tǒng)開發(fā)過程中,更多了解用戶特性、信息需求以及他們?cè)讷@取信息方面的行為方式,比了解設(shè)計(jì)特征更為重要。因此,對(duì)信息尋求行為(Information Seeking Behavior,ISB)進(jìn)行深入的理解對(duì)于改革現(xiàn)有農(nóng)業(yè)信息系統(tǒng)抑或創(chuàng)建新的信息系統(tǒng)都非常重要。在過去幾年間的時(shí)間里,已經(jīng)形成了多種ISB模型,但還沒有針對(duì)農(nóng)業(yè)或農(nóng)民的ISB模型。同時(shí),在農(nóng)業(yè)信息研究中,所使用的概念和方法是非常多樣化的,但大多數(shù)研究并沒有提出相應(yīng)的理論框架或模型。因此,這些研究結(jié)果是不全面的、不具有結(jié)論性和可比性的;谶@樣的研究背景,我們可以發(fā)現(xiàn)現(xiàn)有研究存在的核心問題就是沒有適用的理論框架或模型來研究農(nóng)業(yè)信息尋求行為。為彌補(bǔ)這一知識(shí)差距,本文致力于建立一個(gè)發(fā)展中國(guó)家的農(nóng)民信息尋求行為(ISB)的模型。本文...

【文章頁(yè)數(shù)】:173 頁(yè)

【學(xué)位級(jí)別】:博士

【文章目錄】:
Abstract
摘要
List of Acronyms and Abbreviations
1 Introduction
    1.1 The Research Background
    1.2 Statement of the Research Problem
    1.3 Significance of the Study
    1.4 Research Objectives and Questions
    1.5 Overview of the Research Design
    1.6 Context of the Study
    1.7 Main Innovations/Contributions
    1.8 Organization of the Thesis
2 Review of Literature
    2.1 Theoretical Literature
        2.1.1 Definitions and Clarifications of Concepts
        2.1.2 Theoretical Constructs and Models in Information Behaviour
        2.1.3 Selected Information Seeking Models
        2.1.4 Agricultural Information Systems
        2.1.5 Gaps in the Theoretical Literature
    2.2 Empirical Literature
        2.2.1 Agricultural Information Needs
        2.2.2 Sources and Channels of Communication in Agriculture
        2.2.3 Information Seeking Behaviour of Farmers
        2.2.4 Gaps in the Empirical Studies
3 Research Design for Model Development
    3.1 Design Phase 1: Source Model Selection and Identifying Dimensions andDeterminants Relating to the Farmers' ISB
    3.2 Design Phase 2: Conducting a Preliminary Study
    3.3 Design Phase 3: Synthesizing a Model of Farmers' ISB
    3.4 Design Phase 4: Evaluating the Proposed Model of Farmes' ISB
4 Research Methods
    4.1 Data Collection
        4.1.1 Operationalizing the Model Constructs for Evaluation
        4.1.2 Data Collection Instruments Selection and Development
        4.1.3 Pilot Testing of the Survey Questionnaire
        4.1.4 Selection of the Study Population
        4.1.5 Sample Design
        4.1.6 Data Collection Survey
    4.2 Data Analysis
        4.2.1 Evaluation of the Proposed Model of Farmes' ISB
        4.2.2 Determining the Information Need Extent of the Vegetable Farmers
        4.2.3 Determining the Extent of ISB of the Vegetable Farmers
        4.2.4 Determining the Information Needs of the Vegetable Farmers
        4.2.5 Exploring the Information Sources of the Vegetable Farmers
        4.2.6 Exploring the Information Channels of the Vegetable Farmers
        4.2.7 Determining Sources/Channels Selection Criteria of the Farmers
        4.2.8 Determining the Factors that Influence the Vegetable Farmers'ISB
        4.2.9 Vegetable Farmer's Opinion on the Current Information Systems
5 Results and Discussion
    5.1 Demographic Profile of the Respondent Farmers
    5.2 Quantitative Evaluation of the Proposed Model
        5.2.1 Data Screening and Reliability Testing
        5.2.2 Relationships between Information Needs and Activating Factors
        5.2.3 Relationships between Information Needs and Intervening Variables
        5.2.4 The Relationship between ISB and Information Needs
        5.2.5 The Relationship between ISB and Channel Characteristics
        5.2.6 Relationships between ISB and Intervening Variables
    5.3 Qualitative Evaluation of the Proposed Model
    5.4 Comments on the Synthesized Model and Guidelines for Use
    5.5 Information Seeking Pattern of the Vegetable Farmers in Sri Lanka
        5.5.1 General Telecommunication Use of the Vegetable Farmers
        5.5.2 The Extent of Informational Need of the Vegetable Farmers
        5.5.3 The Extent of Information Seeking Behaviour of the Vegetable Farmers
        5.5.4 Types of Informational Needs of the Vegetable Farmers
        5.5.5 Information Sources of the Vegetable Farmers
        5.5.6 Information Channels of the Vegetable Farmers
        5.5.7 Sources/Channels Selection Criteria of the Vegetable Farmers
        5.5.8 Factors that Affect on the Vegetable Farmers' ISB
        5.5.9 Farmers' Opinion on Current Information Systems in the Country
6 Conclusions and Implications
    6.1 Research Problem, Objectives and Key Findings
        6.1.1 Developing a Model of Farmers' ISB
        6.1.2 Exploring the ISB of the Vegetable Farmers in Sri Lanka
    6.2 Theoretical Implications
    6.3 Practical Implications
    6.4 Study Limitations and Implications for Future Research
References
Appendix A-Information Need Dimensions of the Vegetable Farmers
Appendix B-Information Sources Used by the Vegetable Farmers
Appendix C-Information Channels Used by the Vegetable Farmers
Appendix D-The Questionnaire Used in the Survey
Appendix E-The Evaluation Form Used in the Expert Evaluation
Academic Publications during the PhD Period
Acknowledgement
About the Author



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